---
description: Discover the benefits and disadvantages of SketchWow.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: SketchWow Pricing, Cost & Reviews - Capterra UK 2026
---

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# SketchWow

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> The most fun drag \&amp; drop diagram maker you'll ever try. Creates unique hand drawn style workflows, infographics, content and animations
> 
> Verdict: Rated **4.9/5** by 574 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses SketchWow?

SketchWow is loved by Small Business, Enterprise, I/T, Educators, Marketers, Designers, Creators, Agencies, Coaches/Consultants and non-creative types.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 574 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: SketchWow

## Commercial Context

- **Starting Price**: US$39.00
- **Pricing model**: Per User
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Argentina, Australia, Brazil, Canada, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Philippines, Singapore, United Kingdom, United States

## Features

- Brainstorming
- Diagramming
- Digital Canvas
- Drag & Drop
- Flowchart
- Mind Maps
- Project Planning
- Sketching and Annotation Tools
- Templates
- Visual Workflow Management

## Integrations (1 total)

- Microsoft PowerPoint

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Flowchart Software](https://www.capterra.co.uk/directory/31060/flowchart/software)

## Related Categories

- [Flowchart Software](https://www.capterra.co.uk/directory/31060/flowchart/software)
- [Whiteboard Software](https://www.capterra.co.uk/directory/31995/whiteboard/software)
- [Diagram Software](https://www.capterra.co.uk/directory/30941/diagram/software)

## Alternatives

1. [Lucidchart](https://www.capterra.co.uk/software/146136/lucidchart) — 4.5/5 (2247 reviews)
2. [Visio](https://www.capterra.co.uk/software/201133/visio) — 4.5/5 (3279 reviews)
3. [draw.io](https://www.capterra.co.uk/software/166985/draw-io) — 4.6/5 (771 reviews)
4. [Miro](https://www.capterra.co.uk/software/128955/miro) — 4.7/5 (1680 reviews)
5. [FigJam](https://www.capterra.co.uk/software/1033735/figjam) — 4.8/5 (37 reviews)

## Reviews

### "Psychologist Finds Her New Happy Place With A Piece Of Software" — 5.0/5

> **Katie** | *11 March 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: I absolutely love the ease of use as I'm not a graphic designer, or a techie. It's very similar to other drag-and-drop graphics design packages out there which means as a psychologist, I didn't have to spend hours (or weeks) figuring it out in order to use it. I also really love the templates and the option to plug in some ideas you have and get the AI to develop a draft concept. This has come in really handy as I'm currently levelling up all the videos for my clients to make them less sciency and more user friendly so that the necessary foundational, sometimes complicated science slips into their subconscious enabling them to take the actions they need to take to pull themselves out of mental illness and back to a place of being happy.  The hand-drawn and quirky looking graphics completely suit my brand and personality, plus enables my clients to understand that life doesn't have to be taken too seriously, even if you've experienced emotional trauma in your past. My clients have also commented on how easy the videos are to follow on, now they're not 'traditional' presentations. I definitely make a lot of use of the 'draw' function when animating, it is truly one of my faves\! I also experienced their fantastic customer service first hand when my animations weren't saving for some reason (which was thankfully a user error rather than a programme error\!). I have been using it pretty much every day for the last few weeks while I overhaul my video vault and I can honestly say, if I see a presentation, webinar or video not using this software I will feel sad for the person who created it.
> 
> **Cons**: It would be useful to have some more walkthrough videos about what the software can do. Somethings I found out on my own after I'd already done a couple of videos/presentations. I did watch all the ones available - that I could find. So perhaps, think about making them for complete novices/non-graphic design people in mind.
> 
> My overall experience with SketchWow and the StetchWow team has been 100% positive. I was sucked in by the low life-time price and then said yes to all the upgrades before even knowing what I was letting myself in for. I am truly grateful that I did. I genuinely will never make a presentation or video with another piece of software. To all of you at Team SketchWow - a truly heartfelt thank you.

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### "Absolutely diabolical, terrible features and UX" — 1.0/5

> **Parul** | *7 December 2024* | Information Technology & Services | Recommendation rating: 0.0/10
> 
> **Pros**: Cheap I guess? I didn’t really like anything else about it
> 
> **Cons**: Literally everything. I can’t believe every positive review is real. The software is clunky and has an awful user experience. You can’t open more than 1 window so good luck trying to copy stuff from one file to another\! The templates are so limited and barely have anything canva doesn’t and they are so cluttered and awful. Basically unusable for any of my word.
> 
> Not good I have had to request a refund. Took me too long to learn how to use and I am a fast learner\!

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### "Enjoying it so far: Eye catching and good customer service" — 4.0/5

> **Helen** | *5 February 2025* | Media Production | Recommendation rating: 6.0/10
> 
> **Pros**: Love the easy interface, and the customer service - they are really responsive and helpful.
> 
> **Cons**: Didn't 100% do what I wanted it to, particularly the AI, but this is more to do with me understanding what its aim is, and the limitations of AI - the overall look and feel of the system, and the output is a lot of fun, and eye catching for what I need it for.
> 
> So far, it has been helpful in creating fun, original content for my audience. I'd love to see more templates, and a bit more creatively and originality within the AI - hoping that this is something that will develop further down the line.

-----

### "Transformed My Technical Communication Game" — 5.0/5

> **Chris** | *5 February 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The AI feature is unreal\! You can give it a prompt, or a Mermaid or UML snippet and it makes a beautiful graph or visualization\! What blows my mind is how it understands context - I recently fed it a prompt for "an e-commerce microservice architecture" and it not only created the perfect layout but also suggested optimal service relationships and data flows. It's like having a senior architect guiding your diagram creation.
> 
> **Cons**: Could use more enterprise architecture specific shapes&#10;Advanced collaboration features still in beta. The tools are great, but can be someone what challenging to find in the tool bar. I think this is a preference issue rather than a flaw necessarily. BUT once my brain figures out where everything is, there is so much customisability\!
> 
> ★★★★★ Transformed My Technical Communication Game&#10;As an Enterprise Architect with 20+ years of experience, I've used every diagramming tool under the sun, but SketchWow has fundamentally changed how I approach technical communication. I initially signed up for a trial to create some AWS architecture diagrams, but it's become my go-to tool for everything from system designs to stakeholder presentations. And I love LucidChart and Miro (not Visio).&#10;The standout feature is the AI-powered diagram generation. It's not just a gimmick - it actually understands architectural patterns and best practices. I can throw a Mermaid snippet of a complex microservice architecture at it, and it transforms it into a clear, professional diagram while maintaining all the technical accuracy. Better yet, I can tweak the prompt to optimize for different audiences - technical teams get all the nitty-gritty details, while executive presentations focus on high-level relationships.&#10;What surprised me most was the learning curve - or lack thereof. Despite its powerful features, everything feels intuitive. The smart alignment system understands technical diagram conventions, so when I'm creating a data flow diagram, it automatically suggests logical layouts and spacing. This alone has cut my diagram creation time in half.&#10;The template system is a goldmine for enterprise architects. Beyond basic cloud architecture templates, they have specific patterns for event-driven systems, CQRS architectures, and even domain-driven design bounded contexts. Each template is customizable but maintains architectural integrity - no more explaining to junior developers why their service mesh diagram doesn't make sense.&#10;Animation features have revolutionized how I present complex systems. Being able to animate data flows and state transitions makes abstract concepts tangible. Recently used this to explain a complex ETL pipeline to business stakeholders - the animated visualization made it click in ways static diagrams never could.&#10;Real numbers from 6 months of usage:&#10;&#10;Documentation time reduced by 65%&#10;Meeting time saved: ~4 hours/week (less time explaining diagrams)&#10;Stakeholder comprehension improved significantly&#10;Team adoption rate: 100% within first month&#10;&#10;The export options are enterprise-ready. SVG exports maintain editability, GIFs are optimized for presentations, and you can even export to specialized formats for architecture repositories. The ability to export in layers has been crucial for creating interactive documentation.&#10;Collaboration features deserve a mention - version control for diagrams, real-time collaboration, and the ability to maintain a shared component library have made standardization across our architecture team effortless.&#10;Pain points? Very few. Occasionally the AI needs a bit of guidance with very domain-specific architectures, but the manual controls are so good it's hardly an issue. Would love to see more integration with architecture governance tools, but I hear that's on the roadmap.&#10;ROI has been incredible. Between time saved and improved communication efficiency, SketchWow paid for itself within the first month. It's now an essential part of our architecture toolkit.&#10;For architects, technical leads, or anyone who needs to communicate complex systems effectively - this tool is a game-changer. Just make sure to spend time setting up your custom component libraries and learning the AI prompting patterns - it's worth the initial investment.

-----

### "Whopping, Outstanding & Wondrous 😊" — 5.0/5

> **'Darren** | *13 February 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Sketch Wow produces those cute hand-drawn style of graphics that tend to get LOADS more engagement than something more polished. Plus it's drag-and-drop easy to use, so sketches can be run-up in no time. I would argue it should be part of any marketer or course makers toolkit.
> 
> **Cons**: I'm struggling to find something I don't like about it, but something missing - as far as I know - is a template marketplace. If you ever decide to make one I own the domain sketchwowtemplates.com so hit me up\!
> 
> It's easy to use, produces effective results and is cheap to buy. I can't think of another piece of software that I can say that about. I normally shy away from lifetime deals as have been burned with them before, but not-so with Sketch Wow, they seem to go from strength-to-strength and aren't going anywhere\!

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1054154/sketchwow)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10012993/SketchWow/> |
| en-AE | <https://www.capterra.ae/software/1054154/sketchwow> |
| en-AU | <https://www.capterra.com.au/software/1054154/sketchwow> |
| en-CA | <https://www.capterra.ca/software/1054154/sketchwow> |
| en-GB | <https://www.capterra.co.uk/software/1054154/sketchwow> |
| en-IE | <https://www.capterra.ie/software/1054154/sketchwow> |
| en-IL | <https://www.capterra.co.il/software/1054154/sketchwow> |
| en-IN | <https://www.capterra.in/software/1054154/sketchwow> |
| en-NZ | <https://www.capterra.co.nz/software/1054154/sketchwow> |
| en-SG | <https://www.capterra.com.sg/software/1054154/sketchwow> |
| en-ZA | <https://www.capterra.co.za/software/1054154/sketchwow> |

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