---
description: Discover the benefits and disadvantages of Propensity.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Propensity Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Account Based Marketing Software](/directory/31125/account-based-marketing/software) > [Propensity](/software/1045390/propensity)

# Propensity

Canonical: https://www.capterra.co.uk/software/1045390/propensity

> Propensity is the only ABM platform that delivers contact-level attribution.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Propensity

## Commercial Context

- **Starting Price**: US$1,000.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Reporting/Analytics
- Target Account Identification

## Integrations (9 total)

- Facebook Business Suite
- Gmail
- Google Ads
- HubSpot CRM
- LinkedIn Marketing Solutions
- Microsoft 365
- SalesLoft
- Salesforce Sales Cloud
- Slack

## Support Options

- Email/Help Desk

## Category

- [Account Based Marketing Software](https://www.capterra.co.uk/directory/31125/account-based-marketing/software)

## Alternatives

1. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (255 reviews)
2. [Seamless](https://www.capterra.co.uk/software/207295/seamless-ai) — 4.5/5 (490 reviews)
3. [Relayto](https://www.capterra.co.uk/software/217021/relayto) — 4.8/5 (198 reviews)
4. [Marketo Engage](https://www.capterra.co.uk/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
5. [Apollo.io](https://www.capterra.co.uk/software/158696/apollo) — 4.5/5 (387 reviews)

## Reviews

### "A Smaller ABM Vendor That Punches Above Its Weight" — 5.0/5

> **Brittany** | *16 September 2025* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes.
> 
> **Cons**: Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time.
> 
> I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1045390/propensity)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10006656/Propensity/> |
| en-AE | <https://www.capterra.ae/software/1045390/propensity> |
| en-AU | <https://www.capterra.com.au/software/1045390/propensity> |
| en-CA | <https://www.capterra.ca/software/1045390/propensity> |
| en-GB | <https://www.capterra.co.uk/software/1045390/propensity> |
| en-IE | <https://www.capterra.ie/software/1045390/propensity> |
| en-IL | <https://www.capterra.co.il/software/1045390/propensity> |
| en-IN | <https://www.capterra.in/software/1045390/propensity> |
| en-NZ | <https://www.capterra.co.nz/software/1045390/propensity> |
| en-SG | <https://www.capterra.com.sg/software/1045390/propensity> |
| en-ZA | <https://www.capterra.co.za/software/1045390/propensity> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Propensity","description":"Propensity is the only ABM platform that delivers contact-level attribution. Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales.","url":"https://www.capterra.co.uk/software/1045390/propensity","@id":"https://www.capterra.co.uk/software/1045390/propensity#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/software/1045390/propensity#faqs","@type":"FAQPage","mainEntity":[{"name":"What is Propensity?","@type":"Question","acceptedAnswer":{"text":"Propensity is the only ABM platform that delivers contact-level attribution. Easily run omnichannel account-based marketing campaigns. See who’s interacting with your brand, and send accurate, high-intent leads directly to sales.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/1045390/propensity#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Account Based Marketing Software","position":2,"item":"/directory/31125/account-based-marketing/software","@type":"ListItem"},{"name":"Propensity","position":3,"item":"/software/1045390/propensity","@type":"ListItem"}]}]}
</script>