--- description: Discover the benefits and disadvantages of Wondering. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Wondering Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [Wondering](/software/1041077/ribbon) # Wondering Canonical: https://www.capterra.co.uk/software/1041077/ribbon Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/1041077/ribbon?page=2) > Wondering is an AI-led user insights platform aiding companies to boost revenue and cut development costs through AI-led user research. > > Verdict: Rated **4.7/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Wondering? Product Managers Product Designers User Researchers Research Operations B2C start-ups, scale-ups and enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 10 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ribbon Technologies ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Ribbon is available via the following plans: Team - $495/month Enterprise - Please contact Ribbon directly for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: American Samoa, Andorra, Anguilla, Antigua & Barbuda, Aruba, Australia, Austria, Bahamas, Barbados, Belgium, Belize, Bermuda, British Virgin Islands, Canada, Cayman Islands, Cook Islands, Costa Rica, Cuba, Denmark, Dominica and 58 more ## Features - Audience Targeting - Customisable Templates - Data Import/Export - Data Visualisation - Feedback Management - Multi-Channel Distribution - Reporting & Statistics - Reporting/Analytics - Survey Builder - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations - Usability Testing - User Journeys - User Research Analysis - Video recording/Transcriptions - Widgets ## Integrations (1 total) - Figma ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software) ## Related Categories - [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Product Management Software](https://www.capterra.co.uk/directory/30865/product-management/software) - [User Testing Software](https://www.capterra.co.uk/directory/32295/user-testing/software) - [Prototyping Tools](https://www.capterra.co.uk/directory/31086/prototyping/software) ## Alternatives 1. [BrowserStack](https://www.capterra.co.uk/software/162900/browserstack) — 4.6/5 (749 reviews) 2. [Lyssna](https://www.capterra.co.uk/software/178766/usabilityhub) — 4.6/5 (86 reviews) 3. [Dovetail](https://www.capterra.co.uk/software/174077/dovetail) — 4.6/5 (97 reviews) 4. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) 5. [Lightster](https://www.capterra.co.uk/software/1063000/lightster) — 4.7/5 (9 reviews) ## Reviews ### "Great tool for lean design teams\!" — 4.0/5 > **Matilde** | *3 May 2024* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: The team at Wondering have a really user-first approach and themselves ran a lot of research involving me and asking about my needs as a designer when it comes to running research. They took in that feedback and input and came up with game-changing features which really empowered me doing my job effectively and efficiently. The AI assistant allowed me to get 30+ generative user interviews done over the weekend. I just launched it on Friday and came back on Monday to a wealth of valuable insights to get stuck in. The ability to target your customers right as they use your product is really helpful. > > **Cons**: When I first used the survey study tool, I thought it could use some improvements, but again the team was incredibly responsive and proactively reached out to get my feedback. ----- ### "Combines the best of unmoderated & moderated research\!" — 5.0/5 > **YuXin** | *31 July 2024* | Food Production | Recommendation rating: 9.0/10 > > **Pros**: Straightforward and intuitive to use, thanks to the thoughtful user experience design that goes into the product. I like not having to start on a blank slate - I can just type in a research question or prompt, and Wondering does the hard work of structuring my study and giving me something to work with, which is a lot easier than coming up with a research plan and questions from scratch. I also hugely appreciate the fast response times from the support team - they're always on hand to help with any questions about setting up my study, and are open to feedback. > > **Cons**: It's a fairly new tool, so some features are still being built and refined - interactive prototype testing, for example, was only recently launched. It works well for my needs at the minute but I'm looking forward to further improvements. > > Wondering is an indispensable tool in my organisation and has allowed us to move fast, by testing and iterating on designs several times in a matter of days. To be honest, I used to dread user research as I wasn't sure how to best structure my research questions and turn them into guided, non-leading tasks. However, Wondering has taken out the pain point of this process by helping to generate well-structured and elaborate studies, even if I use a simple prompt. It's also intelligent enough to ask relevant follow-up questions, which is immensely helpful and combines the best of both worlds - the flexibility of unmoderated research with the thoroughness of moderated research. Special thanks also to the Wondering team for being very quick to answer any questions I might have about the tool or how to structure a study - it's made a real difference in how effectively I now use Wondering to run my studies. ----- ### "Rapid insights and a great partner to us\!" — 4.0/5 > **Annabelle** | *2 March 2023* | Food Production | Recommendation rating: 8.0/10 > > **Pros**: A few notable features that are intuitive and enjoyable to use: - Simple templates that customers can easily interact with and you get rapid results- Really like the cooling period so that customers don't get spammed (as we can have many teams work on different projects across our digital product)- Really easy to send incentives and thank you's to customers after they participate- The ability to connect to your calendar so interviews sync and don't create clashes - Customisation of booking screens so customers see a professional and branded consent form/scheduling screen and completion screen > > **Cons**: User interviews if they join on mobile (no matter how much we request they join on a laptop) can sometimes be fiddly if we are asking participants to interact with a prototype. This however is not unique to Ribbon but it's a case that can always be improved. > > \[sensitive content hidden\] and the team are incredibly generous with their time and I really appreciate how open they have been with their timeline to release new features which support out capabilities to conduct research. ----- ### "A game changing research tool" — 5.0/5 > **Razel** | *9 February 2023* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: We used to manually find customers to interview or test designs with, so it could take weeks to get results. With Ribbon we can now interview our customers and validate designs within a day. > > **Cons**: When we first started using Ribbon it was still a fairly new product compared to its competitors so it lacked some of the features we needed as a business such as surveys, unmoderated research but it has come a long way since then and the team have been great in prioritising what we needed. > > The Ribbon team have been super responsive to our questions, feedback and requests that it has sped up our processes so that we can get confidence in particular decisions. It has also been a genuine pleasure to work with them\! I'm looking forward to seeing what features they release next that can help accelerate us in our discovery processes. ----- ### "Removing the lead time in finding immersed users" — 5.0/5 > **Ajay** | *7 February 2023* | Staffing & Recruiting | Recommendation rating: 10.0/10 > > **Pros**: Ribbon have created a product that is ever-evolving. For example, not long ago they launched interview scheduling meaning you can automatically have your calendar filled with interviews with a few clicks.It's really easy to use, making it quick to dive right in to user research and speak with your customers. > > **Cons**: As with any startup, prioritisation is key and features are being developed. I look forward to them launching additional features, for example, better video editing so I can easily extract and share key insights with the rest of my team. > > People we used to speak to often didn't have intent to use our product. With Ribbon we don’t need to immerse participants into a mock scenario. Instead, we can focus on just speaking with our customers.It also really reduces the lead time and cost of recruitment. At my previous workplace, we were paying upwards of £100 to recruitment each participant. Using Ribbon massively reduces that cost, meaning we can do research more regularly and efficiently too. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/1041077/ribbon?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1041077/ribbon) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | ----- ## Structured Data