---
description: Discover the benefits and disadvantages of Luna.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Luna Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [Luna](/software/1037616/luna)

# Luna

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> Luna.ai is an all-in-one B2B AI outbound sales platform that provides quality leads from our database of over 265 million verified cont
> 
> Verdict: Rated **4.7/5** by 35 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Luna?

B2B Business Owners, sales leaders, sales professionals, SaaS

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 35 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Utopian

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 173 more

## Features

- CRM
- Email Marketing
- Email Tracking
- Personalisation
- Prospecting Tools

## Integrations (4 total)

- HubSpot Content Hub
- Microsoft 365
- Pipedrive
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)

## Related Categories

- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)
- [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software)
- [AI Sales Assistant Software](https://www.capterra.co.uk/directory/34135/ai-sales-assistant/software)
- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)
- [Email Management Software](https://www.capterra.co.uk/directory/30553/email-management/software)

## Alternatives

1. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
2. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.co.uk/software/134593/pardot) — 4.1/5 (649 reviews)
3. [Jobin.cloud](https://www.capterra.co.uk/software/1021637/jobincloud) — 4.7/5 (172 reviews)
4. [Lead411](https://www.capterra.co.uk/software/172314/lead411) — 4.7/5 (77 reviews)
5. [MailMaestro](https://www.capterra.co.uk/software/1045123/mailmaestro) — 4.3/5 (51 reviews)

## Reviews

### "Engaging tool for your cold-mailing efforts" — 5.0/5

> **Alban** | *16 March 2023* | Computer & Network Security | Recommendation rating: 9.0/10
> 
> **Pros**: I love the very idea itself. There area lot of tools for cold-mailing, but Luna pares it down to the essentials, making it fun and easy to just send e-mails. Its slightly gamified workflow makes it fun to connect every day and send a dozen ails or two, and do it consistently day-in, day-out. That's what I really love here: not mass-sending 10k e-mails once in a while, but being compelled to send a few personalized mails on a daily basis.In my industry, this is gold.
> 
> **Cons**: Internationalization of copy, well... sucks, let's be honest. For English it's great, but for French it's a pain.
> 
> Overall I love Luna and use it at a minimum several times a week.

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### "Great tool; relevant leads, good AI-written emails suggested" — 5.0/5

> **Carl** | *21 November 2023* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: - Relevant leads at relevant companies&#10;- Good adaption by AI-text writing tool for emails. Corrections are taken into account when generating next email
> 
> **Cons**: Non, actually all works convenient. Sometimes emails are written half in Dutch (my default language) and English, only drawback.
> 
> Very positive. Little to no comments, sometimes emails are written half in Dutch (my default language) and English, only drawback.

-----

### "Makes Outreach easy" — 5.0/5

> **Jake** | *18 July 2023* | Sporting Goods | Recommendation rating: 5.0/10
> 
> **Pros**: tilizing GetLuna has been a delightfully simple process. The platform's ease of use and straightforward interface make it incredibly user-friendly, which has made a significant difference in my productivity. Beyond its ease of use, GetLuna has successfully generated high-quality leads with no email bounces. This is a testament to the platform's quality and efficiency.One of the aspects I am particularly impressed with is GetLuna's extensive parameters for selecting contacts and businesses. It is truly comprehensive and meticulously designed. You can filter by a variety of criteria, from industry type to business size and even revenue. This level of detail in segmentation allows me to reach out to a highly targeted audience, which maximizes my efforts and ensures the leads I receive are most relevant to my business.The ability to get so granular with selecting industries and potential contacts is extraordinary. It gives me the power to tailor my outreach exactly to my needs, saving me time and increasing the effectiveness of my lead generation. It is an innovative approach that far surpasses the conventional methods I have previously used.
> 
> **Cons**: o far, I haven't received any responses from my initial outreach attempts. However, I've recently upgraded my plan and am optimistic about giving it another try. I'm hopeful that this step will enhance the effectiveness of my communication efforts.
> 
> GetLuna has shown itself to be a potent tool for any business looking to enhance its lead generation and management capabilities. I am thrilled to be a user and am eager to see how it can help drive my business to new heights.

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### "Lead generation and prospecting made easy" — 4.0/5

> **Verified Reviewer** | *20 February 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I really love Luna and I'm glad I got it on a lifetime deal (I hope they offer it again because I can definitely get more people to purchase). Luna is super easy to use and very helpful in finding leads or finding emails for our uploaded list. The customized cold email copy is a great time saver\! No need to research and generate first line and it also learns as my team use it. So awesome\! I also love that there's a follow up feature so I don't have to worry on when to do the follow up. plus excited for the upcoming new features from Luna. The best\!
> 
> **Cons**: I hppe there's a way to filter leads according to technology used. That would save me tons instead of me paying another platform to pull my leads and upload them to Luna. Also, I really want to see Luna extending it's lead generating feature by allowing us to just upload website leads without the name and they'll find the emails for us. Super crossing my finger for those features.

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### "One of the best purchases I made in 2022" — 4.0/5

> **Mary Ann** | *8 September 2023* | Staffing & Recruiting | Recommendation rating: 10.0/10
> 
> **Pros**: This is so easy to use and the team continues to improve the capabilities and search for quality leads.
> 
> **Cons**: None really, the AI for writing continues to improve. And anytime I find a bug, they are 100% responsive.
> 
> Luna helps make lead gen easy to incorporate, I just have to follow up on the emails. And, they have introduced me to other tools that have become invaluable.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1037616/luna)

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| de-CH | <https://www.capterra.ch/software/1037616/luna> |
| en | <https://www.capterra.com/p/276161/Luna/> |
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