---
description: Discover the benefits and disadvantages of &facts.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: &facts Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [\&facts](/software/1036652/facts)

# \&facts

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> \&facts gives brands access to market insights driven by real-world data to launch and promote the right products at the right time.
> 
> Verdict: Rated **4.7/5** by 9 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses \&facts?

\&facts mainly serves high-growth eCommerce and DTC brands with its market and consumer insights.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 9 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: \&facts

## Commercial Context

- **Starting Price**: £199.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Ireland, New Zealand, United Kingdom, United States

## Features

- Customisable Templates
- Dashboard
- Data Discovery
- Data Import/Export
- Data Visualisation
- Multi-Channel Distribution
- Predictive Analytics
- Reporting & Statistics
- Reporting/Analytics
- Self Service Data Preparation
- Self-service Analytics
- Statistical Analysis

## Integrations (11 total)

- Adobe Commerce
- BigCommerce
- Google Ads
- Instagram
- Pinterest
- Shopify
- Shopify Plus
- Stripe
- TikTok
- Twitter/X
- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software)

## Related Categories

- [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software)
- [Data Analysis Software](https://www.capterra.co.uk/directory/31077/data-analysis/software)

## Alternatives

1. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (945 reviews)
2. [CleverX](https://www.capterra.co.uk/software/1067268/CleverX) — 4.7/5 (101 reviews)
3. [Tremendous](https://www.capterra.co.uk/software/197141/tremendous-rewards) — 4.8/5 (456 reviews)
4. [Make Opinion](https://www.capterra.co.uk/software/1045620/make-opinion) — 4.8/5 (65 reviews)
5. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews)

## Reviews

### "Great market and product insight tool" — 5.0/5

> **Verified Reviewer** | *3 September 2024* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: It's intuitive and gives great insights into products and associated areas to consider.
> 
> **Cons**: Product images would be helpful as visual aids
> 
> It's been an excellent experience having \&facts in our brand toolbox; the powerful simplification of data alongside a great user interface have really helped us plan our design and inventory order schedule.

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### "Personalised market research tool" — 4.0/5

> **Annabel** | *28 October 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: The interface is great and easy to interact with
The data available is of sufficient quantity and quality for my needs in market research
> 
> **Cons**: At times the data is too generic for my purposes 
It can be slow to load occasionally 
There are too many marketing emails
> 
> I was very impressed with it, and I appreciated the live demo from \[sensitive content hidden\]. I like the personalised experience\!

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### "Innovation use of \&facts" — 4.0/5

> **Claudia** | *15 August 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: The macro trends and case studies on strategic positioning and competitive analysis
> 
> **Cons**: I lose insights amongst my emails\! A space where you can access previous insights / search for insights would be amazing
> 
> Really good and clearly laid out themes within emails to locate relevant insight. I'm usually drawn in by catchy titles

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### "Vital to our decision making\!" — 5.0/5

> **Adeem** | *6 August 2024* | Import & Export | Recommendation rating: 9.0/10
> 
> **Pros**: Very straightforward and easy to use. It has been instrumental to shaping our business and product decisions. We look forward to working with the \&facts team in the future.
> 
> **Cons**: Initially it was somewhat limited in functionality but now it has all the insights we need to make product decisions.

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### "Great tool, helps you move faster" — 5.0/5

> **Andy** | *18 October 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Really quick access to foundational information about a product or market, which helps our approach with clients
> 
> **Cons**: As with any new tool it takes a little getting used to - but no complaints in all honesty
> 
> The hands on support was very much appreciated

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1036652/facts)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/274868/facts/> |
| en-AE | <https://www.capterra.ae/software/1036652/facts> |
| en-AU | <https://www.capterra.com.au/software/1036652/facts> |
| en-CA | <https://www.capterra.ca/software/1036652/facts> |
| en-GB | <https://www.capterra.co.uk/software/1036652/facts> |
| en-IE | <https://www.capterra.ie/software/1036652/facts> |
| en-IL | <https://www.capterra.co.il/software/1036652/facts> |
| en-IN | <https://www.capterra.in/software/1036652/facts> |
| en-NZ | <https://www.capterra.co.nz/software/1036652/facts> |
| en-SG | <https://www.capterra.com.sg/software/1036652/facts> |
| en-ZA | <https://www.capterra.co.za/software/1036652/facts> |

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