Who Uses Act-On?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

What Is Act-On?

Act-On, the worlds leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry.

Act-On Details

Act-On Software

https://www.act-on.com

Founded 2008

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Act-On pricing overview

See pricing plans

Act-On does not have a free version and does not offer a free trial. Act-On paid version starts at US$900.00/month.


Starting Price

US$900.00/month See pricing details

Pricing Details

We price by "active contacts," not database size.

Free Version

No

Free Trial

No

Act-On deployment and support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Act-On Features

  • Analytics
  • Campaign Personalisation
  • Customer Segmentation
  • Engagement Monitoring
  • Lead Nurturing
  • Lead Scoring
  • Progress Tracking
  • Prospecting Tools
  • Target Account Identification

View full list of Account Based Marketing Software

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

View full list of Campaign Management Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • A/B Testing
  • Analytics
  • Customisable Templates
  • Drag & Drop
  • Form Builder
  • Real Time Editing
  • Responsive
  • SEO Management

View full list of Landing Page Software

  • Business Card/Badge Scanning
  • Dashboard
  • Data Extraction
  • Lead Distribution
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Online Forms

View full list of Lead Capture Software

  • Contact Database
  • Data Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Pipeline Management
  • Prospecting Tools

View full list of Lead Generation Software

  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking

View full list of Lead Management Software

  • A/B Testing
  • Campaign Management
  • Drip Campaigns
  • Lead Capture
  • Lead Notifications
  • Lead Scoring
  • Lead Segmentation
  • Performance Metrics
  • Personalisation
  • Pipeline Management

View full list of Lead Nurturing Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

Act-On Alternatives

More Act-On alternatives

Act-On Reviews for UK Users

Read all reviews

Overall rating

4.3/5

Average score

Ease of Use 4.1
Customer Service 4.3
Features 4.1
Value for Money 3.9

Review software

Share your experiences with other software buyers.

Write a Review!
Scott S.
Director of Marketing Operations and Technology
Publishing, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 10/09/2018

"A Solid Marketing Automation Platform"

Comments: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros: I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons: Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Vendor Response

by Act-On Software on 21/09/2018

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

  • Reviewer Source 
  • Reviewed on 10/09/2018
Catherine H.
Sr. Marketing Manager
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 07/05/2019

"Wonderful Product. Great Value, Amazing Results!"

Comments: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros: Act-On is easy to use and great metrics!

Cons: Nothing I'd change about this software!

Vendor Response

by Act-On Software on 22/05/2019

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

  • Reviewer Source 
  • Reviewed on 07/05/2019
Abbie D.
Director of Marketing
Computer Software, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    1 /5
  • Ease of Use
    1 /5
  • Features & Functionality
    1 /5
  • Customer Support
    1 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 18/10/2018

"Buyer Beware!! Not a sophisticated system in the least"

Comments: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

  • Reviewer Source 
  • Reviewed on 18/10/2018
Bethany D.
Marketing Automation Manager
Education Management, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    3 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 20/06/2019

"Act-on is an easy to use and robust marketing tool."

Comments: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pros: Most actions are very intuitive and the tool is easy to navigate.

Cons: Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Vendor Response

by Act-On Software on 26/06/2019

Hi Bethany,
Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On!
Cheers,
Sarah

  • Reviewer Source 
  • Reviewed on 20/06/2019
Kelsey D.
Ecommerce Specialist
Financial Services, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 06/08/2018

"If you take advantage of all of its features, you will succeed."

Pros: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Cons: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Vendor Response

by Act-On Software on 08/08/2018

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

  • Reviewer Source 
  • Reviewed on 06/08/2018