What is Act-On?

Act-On, the worlds leading marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry.

Who Uses Act-On?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

Where can Act-On be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Act-On Software
  • Located in Portland, US
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

China, Germany, United Kingdom, United States

Languages

Dutch, English, French, German, Spanish

Act-On pricing

Starting Price:

US$900.00/month
  • No free version

Act-On does not have a free version. Act-On paid version starts at US$900.00/month.

About the vendor

  • Act-On Software
  • Located in Portland, US
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

China, Germany, United Kingdom, United States

Languages

Dutch, English, French, German, Spanish

Act-On videos and images

Act-On Software - Contact Report
Act-On Software - Contact Timeline
Act-On Software - Automated Journey Builder
Act-On Software - Email Reporting
Act-On Software - 5
View 5 more
Act-On Software - Contact Report
Act-On Software - Contact Timeline
Act-On Software - Automated Journey Builder
Act-On Software - Email Reporting
Act-On Software - 5

Features of Act-On

  • AB Testing
  • Activity Dashboard
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Channel Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Event Triggered Actions
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Online Forms
  • Performance Metrics
  • Personalisation
  • Pipeline Management
  • Prioritisation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Subscriber Management
  • Target Account Identification
  • Template Management
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management

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Reviews of Act-On

Average score

Overall
4.3
Ease of Use
4.1
Customer Service
4.3
Features
4.1
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Scott
Scott
Director of Marketing Operations and Technology in US
Verified LinkedIn User
Publishing, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

A Solid Marketing Automation Platform

5.0 4 years ago

Comments: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros:

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons:

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Act-On Software Response

4 years ago

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Catherine
Sr. Marketing Manager in US
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Wonderful Product. Great Value, Amazing Results!

5.0 3 years ago

Comments: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros:

Act-On is easy to use and great metrics!

Cons:

Nothing I'd change about this software!

Alternatives Considered: Marketo Engage

Reasons for Switching to Act-On: I chose Act-On because of the ease of use, their intuitive interface, and metrics. Their automation is amazing and allows me to focus on other lead generation tools in addition to social publishing tools. Our business has greatly benefitted from their significant increase in delivery rate than the last email marketing platform.

Act-On Software Response

3 years ago

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Abbie
Abbie
Director of Marketing in US
Verified LinkedIn User
Computer Software, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Buyer Beware!! Not a sophisticated system in the least

1.0 4 years ago

Comments: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Brahim
Freelancer in Algeria
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Act-On Review

5.0 4 months ago

Comments: The marketing automation software, Act-On, solved my problem of needing to automate my marketing processes. The benefits I have realized are that we have been able to save time, get more leads, and increase my conversion rates.

Pros:

Since implementing Act-On, my click-through rates have increased by nearly 200%! The product is very user-friendly and the onboarding process was a breeze. Highly recommend!

Cons:

Overall, Act-On is a very good marketing automation tool. There are some features which could be improved, but for the most part it is a very user-friendly tool which was easy to integrate with my existing business processes. The support team was very helpful in getting us up and running and we were quickly able to see the value that Act-On could bring to my marketing efforts.

Bethany
Marketing Automation Manager in US
Education Management, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source

Act-on is an easy to use and robust marketing tool.

5.0 3 years ago

Comments: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pros:

Most actions are very intuitive and the tool is easy to navigate.

Cons:

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Alternatives Considered: Pardot and Marketo Engage

Reasons for Switching to Act-On: Act-on looked to be easy to use and intuitive, whereas the others seemed a bit more complex.

Act-On Software Response

3 years ago

Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah