---
description: Discover the benefits and disadvantages of ZoomInfo Marketing.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ZoomInfo Marketing Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/32055/buyer-intent/software) > [ZoomInfo Marketing](/software/1031434/zoominfo-marketing)

# ZoomInfo Marketing

Canonical: https://www.capterra.co.uk/software/1031434/zoominfo-marketing

> ZoomInfo Marketing is an ABM platform that helps businesses identify and convert suitable accounts using real-time intent data.
> 
> Verdict: Rated **4.3/5** by 4 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses ZoomInfo Marketing?

ZoomInfo Marketing is used by B2B marketers, ABM specialists, demand generation teams, digital marketers, growth marketers, and campaign managers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 4 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 3.7/5 | Based on overall reviews |
| Value for Money | 3.5/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: ZoomInfo
- **Location**: Vancouver, US
- **Founded**: 2000

## Commercial Context

- **Target Audience**: Self Employed
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Finland, France, Germany, Ireland, Netherlands, New Zealand, Singapore, Sweden, Switzerland, United Kingdom, United States

## Features

- AI/Machine Learning
- Ad Inventory Management
- Audience Targeting
- B2B Lead Generation
- Bidding Strategies
- Budget Management
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Competitive Analysis
- Contact Management
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Customizable Scoring
- Dashboard
- Data Enrichment
- Data Visualisation
- Demographic/Firmographic Data
- Email Marketing
- Engagement Tracking
- Intent Data
- Interaction Tracking
- Lead Capture
- Lead Generation
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Multi-Channel Attribution
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Prioritisation
- Process/Workflow Automation
- ROI Tracking
- Reporting/Analytics
- Sales Reports
- Search/Filter
- Target Account Identification
- Website Analytics
- Workflow Management

## Integrations (1 total)

- HubSpot CRM

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Buyer Intent Software](https://www.capterra.co.uk/directory/32055/buyer-intent/software)

## Related Categories

- [Buyer Intent Software](https://www.capterra.co.uk/directory/32055/buyer-intent/software)
- [Demand Side Platform (DSP)](https://www.capterra.co.uk/directory/32756/demand-side-platform-%28dsp%29/software)
- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)
- [Account Based Marketing Software](https://www.capterra.co.uk/directory/31125/account-based-marketing/software)
- [Predictive Lead Scoring Software](https://www.capterra.co.uk/directory/32276/predictive-lead-scoring/software)

## Alternatives

1. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
2. [ZoomInfo Sales](https://www.capterra.co.uk/software/168264/zoominfo-sales) — 4.1/5 (317 reviews)
3. [Cognism](https://www.capterra.co.uk/software/169083/cognism) — 4.7/5 (255 reviews)
4. [Marketo Engage](https://www.capterra.co.uk/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
5. [Apollo.io](https://www.capterra.co.uk/software/158696/apollo) — 4.5/5 (387 reviews)

## Reviews

### "Marketing leading account and lead intelligence" — 5.0/5

> **Verified Reviewer** | *13 November 2023* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: - broad range of accounts and leads
- intent information is valuable
- intuitive user interface
> 
> **Cons**: - limited contacts outside of North America
- high price point / user limitations 
- cross user collaboration seems broken. Not able to share lists/filter settings
> 
> Zoominfo replaced many hours of tedious manual work at our organisation. It's super easy to get started and use but also has a depth of features and functionality that make it worth the investment.

-----

### "ZoomInfo review" — 5.0/5

> **Farhan** | *11 January 2023* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on website
> 
> **Cons**: The ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM
> 
> Overall I am highly satisfied with Zoominfo and there are easy connectors available with most marketing automation systems from implementation pov

-----

### "Zoominfo review" — 3.0/5

> **Rajat** | *12 February 2023* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: You can see the buying intent current management and their details
> 
> **Cons**: Interface is cluttered with unwanted information
> 
> Good option for account based marketing

-----

### "Making Zoominfo working for me\!" — 4.0/5

> **Sandy** | *14 August 2022* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: My favorite part is that it merges with Hubspot and I can transfer information between the two softwares.
> 
> **Cons**: It does not always have the most up-to-date information about companies or contacts.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1031434/zoominfo-marketing)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1031434/zoominfo-marketing> |
| de-AT | <https://www.capterra.at/software/1031434/zoominfo-marketing> |
| de-CH | <https://www.capterra.ch/software/1031434/zoominfo-marketing> |
| en | <https://www.capterra.com/p/253715/ZoomInfo-Marketing/> |
| en-AE | <https://www.capterra.ae/software/1031434/zoominfo-marketing> |
| en-AU | <https://www.capterra.com.au/software/1031434/zoominfo-marketing> |
| en-CA | <https://www.capterra.ca/software/1031434/zoominfo-marketing> |
| en-GB | <https://www.capterra.co.uk/software/1031434/zoominfo-marketing> |
| en-IE | <https://www.capterra.ie/software/1031434/zoominfo-marketing> |
| en-IL | <https://www.capterra.co.il/software/1031434/zoominfo-marketing> |
| en-IN | <https://www.capterra.in/software/1031434/zoominfo-marketing> |
| en-NZ | <https://www.capterra.co.nz/software/1031434/zoominfo-marketing> |
| en-SG | <https://www.capterra.com.sg/software/1031434/zoominfo-marketing> |
| en-ZA | <https://www.capterra.co.za/software/1031434/zoominfo-marketing> |
| fr | <https://www.capterra.fr/software/1031434/zoominfo-marketing> |
| fr-BE | <https://fr.capterra.be/software/1031434/zoominfo-marketing> |
| fr-CA | <https://fr.capterra.ca/software/1031434/zoominfo-marketing> |
| fr-LU | <https://www.capterra.lu/software/1031434/zoominfo-marketing> |
| nl | <https://www.capterra.nl/software/1031434/zoominfo-marketing> |
| nl-BE | <https://www.capterra.be/software/1031434/zoominfo-marketing> |

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