---
description: Discover the benefits and disadvantages of Brainsight.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Brainsight Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [UX Tools](/directory/31036/ux/software) > [Brainsight](/software/1028969/brainsight)

# Brainsight

Canonical: https://www.capterra.co.uk/software/1028969/brainsight

> Brainsight is AI-powered software that helps agencies and brands pre-test ads, UX, and videos to predict what gets noticed or ignored.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Brainsight?

Brainsight is used by advertising agencies, creative agencies, media agencies, marketing departments, UX designers, and brands.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Brainsight

## Commercial Context

- **Starting Price**: €199.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Annual \& Monthly Plans
Enterprise \& API Solutions 
Freemium Plan
Free Trial
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Argentina, Australia, Austria, Belarus, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Cyprus, Czechia, Denmark, Ecuador, Estonia and 57 more

## Features

- Behavioural Analytics
- Data Visualisation
- Heatmaps
- Prototype Creation
- Reporting/Analytics
- Scroll Maps
- Third-Party Integrations
- Usability Testing
- Visual Analytics
- Website Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software)

## Related Categories

- [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software)
- [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software)

## Alternatives

1. [Aha\!](https://www.capterra.co.uk/software/144020/aha) — 4.7/5 (561 reviews)
2. [Survicate](https://www.capterra.co.uk/software/132914/survicate) — 4.6/5 (99 reviews)
3. [Marvin](https://www.capterra.co.uk/software/1032196/marvin) — 4.8/5 (12 reviews)
4. [Maze](https://www.capterra.co.uk/software/200860/maze) — 4.5/5 (10 reviews)
5. [Userflow](https://www.capterra.co.uk/software/219928/userflow) — 4.8/5 (14 reviews)

## Reviews

### "Useful predictive eye-tracking tool for fast UX pre-testing and optimization ideas for our landing pages" — 5.0/5

> **İlayda** | *8 April 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: What I liked most about Brainsight is that it helps validate UX and CRO
decisions before launch. The predictive eye-tracking insights make it easier
to see whether key page elements like headlines, forms, CTAs, and
navigation are likely to get attention. For landing page optimization and
design reviews, the AI heatmaps and gazeplots are very useful because they
make visual hierarchy issues immediately visible.
> 
> **Cons**: One improvement I would like to see is a direct integration with tools like
Hotjar, so predictive attention insights could be combined more easily with
behavioral data such as clickmaps, scroll depth, and session patterns. Now I
am combining them separately.
> 
> Overall, I had a really good experience with Brainsight. It helped me quickly
spot what stands out visually and what might be missed, using clear AI
heatmaps and attention insights. It’s a practical tool for improving UX,
landing pages, and overall design effectiveness.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1028969/brainsight)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/250357/Brainsight/> |
| en-AE | <https://www.capterra.ae/software/1028969/brainsight> |
| en-AU | <https://www.capterra.com.au/software/1028969/brainsight> |
| en-CA | <https://www.capterra.ca/software/1028969/brainsight> |
| en-GB | <https://www.capterra.co.uk/software/1028969/brainsight> |
| en-IE | <https://www.capterra.ie/software/1028969/brainsight> |
| en-IL | <https://www.capterra.co.il/software/1028969/brainsight> |
| en-IN | <https://www.capterra.in/software/1028969/brainsight> |
| en-NZ | <https://www.capterra.co.nz/software/1028969/brainsight> |
| en-SG | <https://www.capterra.com.sg/software/1028969/brainsight> |
| en-ZA | <https://www.capterra.co.za/software/1028969/brainsight> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Brainsight","description":"Brainsight is an AI-powered eye-tracking platform that analyzes audience visual engagement with ads, UX designs, and videos. It generates predictive eye tracking heatmaps, scan paths, and attention metrics to show where viewers focus and which design elements capture attention. Brainsight provides instant insights without live user research. Users upload creative assets like images, videos, or websites and receive detailed analysis in seconds. The Attention Score predicts content visibility, while the Clarity Score evaluates visual comprehension. These metrics allow comparisons to industry benchmarks for design improvements. Brainsight tracks brand elements through object and text recognition, helping teams monitor logos, calls-to-action, and key messages. The platform offers AI audits assessing attention, clarity, and conversion potential. Brainsight aids in pretesting designs, comparing variants, and analyzing areas of interest before publishing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/763a91fe-8ce7-471c-8bdb-7b0873ef57b2.png","url":"https://www.capterra.co.uk/software/1028969/brainsight","@id":"https://www.capterra.co.uk/software/1028969/brainsight#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"199","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/software/1028969/brainsight#faqs","@type":"FAQPage","mainEntity":[{"name":"What is Brainsight?","@type":"Question","acceptedAnswer":{"text":"Brainsight is an AI-powered eye-tracking platform that analyzes audience visual engagement with ads, UX designs, and videos. It generates predictive eye tracking heatmaps, scan paths, and attention metrics to show where viewers focus and which design elements capture attention. Brainsight provides instant insights without live user research. Users upload creative assets like images, videos, or websites and receive detailed analysis in seconds. The Attention Score predicts content visibility, while the Clarity Score evaluates visual comprehension. These metrics allow comparisons to industry benchmarks for design improvements. Brainsight tracks brand elements through object and text recognition, helping teams monitor logos, calls-to-action, and key messages. The platform offers AI audits assessing attention, clarity, and conversion potential. Brainsight aids in pretesting designs, comparing variants, and analyzing areas of interest before publishing.","@type":"Answer"}},{"name":"Who Uses Brainsight?","@type":"Question","acceptedAnswer":{"text":"Brainsight is used by advertising agencies, creative agencies, media agencies, marketing departments, UX designers, and brands.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/1028969/brainsight#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"UX Tools","position":2,"item":"/directory/31036/ux/software","@type":"ListItem"},{"name":"Brainsight","position":3,"item":"/software/1028969/brainsight","@type":"ListItem"}]}]}
</script>