---
description: Discover the benefits and disadvantages of Aura.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Aura Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Price Optimisation Software](/directory/10064/pricing-optimization/software) > [Aura](/software/1026340/aura)

# Aura

Canonical: https://www.capterra.co.uk/software/1026340/aura

> A repricing tool helping Amazon sellers increase sales with advanced, easy-to-use strategies.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Aura?

We help Amazon 3rd party sellers optimize their pricing to win the Buy Box and increase sales.

## About the vendor

- **Company**: Vendrive

## Commercial Context

- **Starting Price**: US$97.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: After a 14-day free trial, you can choose a monthly or annual subscription. Our monthly subscription is $97, and the annual is $931.20 (comes out to $77.60 /month).

Each subscription includes all features, 50,000 repricing SKU cap, and fantastic customer support that's never outsourced.
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Custom Pricing Rules
- Dashboard
- Dynamic Pricing
- Pricing Analytics
- Profitability Analysis

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Price Optimisation Software](https://www.capterra.co.uk/directory/10064/pricing-optimization/software)

## Alternatives

1. [PriceShape](https://www.capterra.co.uk/software/211519/priceshape) — 4.7/5 (53 reviews)
2. [Smartpricing](https://www.capterra.co.uk/software/203834/smartpricing) — 4.6/5 (44 reviews)
3. [Multiply](https://www.capterra.co.uk/software/1011308/multiply) — 4.9/5 (41 reviews)
4. [Amazon Repricer](https://www.capterra.co.uk/software/196867/amazon-repricer) — 4.8/5 (40 reviews)
5. [PriceLabs](https://www.capterra.co.uk/software/158348/pricelabs) — 4.9/5 (245 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1026340/aura)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1026340/aura> |
| de-AT | <https://www.capterra.at/software/1026340/aura> |
| de-CH | <https://www.capterra.ch/software/1026340/aura> |
| en | <https://www.capterra.com/p/247728/Aura/> |
| en-AE | <https://www.capterra.ae/software/1026340/aura> |
| en-AU | <https://www.capterra.com.au/software/1026340/aura> |
| en-CA | <https://www.capterra.ca/software/1026340/aura> |
| en-GB | <https://www.capterra.co.uk/software/1026340/aura> |
| en-IE | <https://www.capterra.ie/software/1026340/aura> |
| en-IL | <https://www.capterra.co.il/software/1026340/aura> |
| en-IN | <https://www.capterra.in/software/1026340/aura> |
| en-NZ | <https://www.capterra.co.nz/software/1026340/aura> |
| en-SG | <https://www.capterra.com.sg/software/1026340/aura> |
| en-ZA | <https://www.capterra.co.za/software/1026340/aura> |
| fr | <https://www.capterra.fr/software/1026340/aura> |
| fr-BE | <https://fr.capterra.be/software/1026340/aura> |
| fr-CA | <https://fr.capterra.ca/software/1026340/aura> |
| fr-LU | <https://www.capterra.lu/software/1026340/aura> |

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