--- description: Discover the benefits and disadvantages of Base. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Base Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Warehouse Management System](/directory/30005/warehouse-management/software) > [Base](/software/1024768/Baselinker) # Base Canonical: https://www.capterra.co.uk/software/1024768/Baselinker Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/1024768/Baselinker?page=2) > Base is an All-In-One Multi Channel eCommerce Management System trusted by over 30k sellers worldwide to optimize their online business > > Verdict: Rated **4.3/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Base? E-commerce sellers, retailers and wholesalers who want to grow sales on Amazon, eBay, Etsy and 160+ marketplaces while automating listings, order management, invoicing, shipping and fulfillment. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 10 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Base ## Commercial Context - **Starting Price**: £29.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Default 14-day free trial (no credit card required/no commitment) Pricing is based on the actual usage and starts with as little as £29/month. Custom pricing for Enterprise plan - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Czech, English, French, German, Greek, Italian, Polish, Portuguese, Romanian, Spanish, Ukrainian - **Available Countries**: Argentina, Austria, Belgium, Brazil, Bulgaria, Canada, Czechia, Denmark, Estonia, France, Germany, Greece, Hungary, India, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg and 14 more ## Features - Activity Dashboard - Alerts/Notifications - Barcode/Ticket Scanning - Barcoding/RFID - Billing & Invoicing - Catalog Management - Channel Management - Competitor Monitoring - Content Management - Cost Tracking - Customer Management - Data Storage Management - Delivery Management - For Small Businesses - Interaction Tracking - Inventory Control - Inventory Management - Inventory Tracking - Invoice Management - Marketplace Integration - Mobile Access - Multi-Channel Communication - Multi-Channel Marketing - Multi-Location - Order Fulfillment - Order Management - Order Tracking - Pricing Analytics - Promotions Management - Purchase Order Management - Real-Time Data - Reorder Management - Reordering - Reporting & Statistics - Reporting/Analytics - Retail Inventory Management - Returns Management - Search/Filter - Shipment Price Calculation - Shipment Tracking - Shipping Labels - Shipping Management - Shopping Cart - Supplier Management - Supply Chain Management - Third-Party Integrations - Version Control - Warehouse Management - Workflow Management - eCommerce Management ... and 2 more features ## Integrations (80 total) - Adobe Commerce - Allegro - Amazon MCF Integrations - Amazon Seller Tool - Amazon Vendor Tool - Beleza Soft - BigCommerce - Bind ERP - BitFactura - Bling - Booksy Biz - Bsale - Comarch ERP Enterprise - ContaAzul - EKM ... and 65 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Warehouse Management System](https://www.capterra.co.uk/directory/30005/warehouse-management/software) ## Related Categories - [Product Data Management Software](https://www.capterra.co.uk/directory/30599/product-data-management/software) - [Competitor Price Monitoring Software](https://www.capterra.co.uk/directory/34295/competitor-price-monitoring/software) - [B2B eCommerce Platform Software](https://www.capterra.co.uk/directory/31821/b2b-ecommerce-platform/software) - [Customer Communications Management Software](https://www.capterra.co.uk/directory/31002/customer-communications-management/software) - [Order Fulfillment Software](https://www.capterra.co.uk/directory/32618/order-fulfillment/software) ## Alternatives 1. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2013 reviews) 2. [Fishbowl](https://www.capterra.co.uk/software/123794/fishbowl) — 4.2/5 (1111 reviews) 3. [Wasp Inventory](https://www.capterra.co.uk/software/155799/inventorycloud) — 4.3/5 (358 reviews) 4. [Rentman](https://www.capterra.co.uk/software/144616/rentman) — 4.6/5 (241 reviews) 5. [Cin7 Core](https://www.capterra.co.uk/software/133038/cin7-core) — 4.3/5 (732 reviews) ## Reviews ### "Amazing Software" — 5.0/5 > **Blazej** | *6 April 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Base is an incredibly powerful platform that enables a wide range of possibilities for our business. What stands out most is the level of support — having a dedicated team available to build custom features tailored to our needs adds huge value and makes the platform feel truly adaptable. > > **Cons**: The main drawback is the cost. It can be quite expensive, especially for smaller businesses. However, considering the capabilities and the level of support provided, it does justify the investment. > > Overall, our experience with Base has been excellent. It has become the backbone of our business operations, and it’s hard to imagine scaling or running our company without it. The flexibility, combined with strong support and customization, makes it a critical part of how we operate. ----- ### "Base.com : excellent \!" — 5.0/5 > **Laurent** | *1 April 2026* | Accounting | Recommendation rating: 10.0/10 > > **Pros**: does it job with good integrations and excellent supportwith quick and detailed explanations with video details > > **Cons**: there may be more videos for specific use case that could assist for a faster set up at the beginning ----- ### "Schlank und schnell" — 4.0/5 > **Oliver** | *24 September 2024* | Printing | Recommendation rating: 9.0/10 > > **Pros**: Schlank aufgebaut, recht schnell auch an Schnittstellen und vor allem die sehr große Anzahl vorhandener Schnittstellen. Der Formulareditor ist nichts für Weicheier, da sollte schon ein wenig HTML und Frustrations-Toleranz vorhanden sein. Wenn man den aber einmal im Griff und verstanden hat, denn sind die Möglichkeiten sehr gut und vor allem hoch flexibel. Auch ist das Listing auf ebay sehr gut gelöst, inklusive eigener Templates mit Platzhaltern. Leidgeprüft von anderen Systemen, die eben das nicht sonderlich gut im Griff hatte, war dies eine angenehme Überraschung. > > **Cons**: Eine richtige Kundenverwaltung wäre noch ein Traum: zwar kennt BL bei Anlage eines neuen Auftrages eine Suche nach Kunden - die auch über Benutzerkennung oder Email Adresse realisiert werden kann; es kommt also kein Kunde abhanden, der einmal bekannt war. Allerdings wäre eine echet Kundenverwaltung im Sinne von Preisstaffeln, Kommentare, Kundennummer, aber auch Blacklistings - sinnvoll. Zwar können CRM Systeme angebunden werden, aber wie fragmentiert möchte man dies nun haben ? Ein wenig mehr Dokumentation könnte nicht schaden, insbesondere für den Formular Editor ;-) > > Der Support ist zügig und es sind dafür keine Sonderkosten wie bei anderen Marktbegleitern zu entrichten. Eigentlich eine Selbstverständlichkeit, dass man im Falle eines nicht funktionierenden Produkte, welches man bezahlt, einen Support ohne Zusatzkosten bekommt. Hier bekommt man diesen ohne lange Wartezeit. ----- ### "Baseliker big problems" — 1.0/5 > **Merticariu** | *14 May 2023* | Individual & Family Services | Recommendation rating: 0.0/10 > > **Pros**: NOTHING good with the help of baselinker, only nerves, stress and lost money > > **Cons**: I have had problems for 1 year with the listing of 500 products and even now, after all this time, the problem of listing 500 products imported from emag in baseliker and associated afterwards for the synchronization of prices and stocks could not be solved. I have to change something every day to the products in baselinker to make the listing and even after the multiple interventions of several operators from the baselinker team, this has not been successful until now after several reimports and changes to the products sent one after the other and which they said were not even resolved 50% of them are not synchronized. For this reason, I gave up on a project with 80,000 products, even though I paid between 100 and 150 euros per month, just because I had the products in baselinker at their suggestion, even though there were only 10 listed in the marketplaces 20 products, I was paying 150 euros monthly. What kind of integrator are you if you are not able to list in a year 500 products that have been imported into baselinker? If you are not able to return my money backAnd I wrote to you I don't know how many times that I want to talk to someone from your management to explain these problems to them, why can't I talk to someone there?Maybe tomorrow when I file a complaint with the opc that I paid and even after 1 year I still haven't solved these problems even though I'm up to date with the payment, maybe something will be solved ----- ### "Amazing expansion in different way" — 5.0/5 > **George** | *21 September 2022* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: I like that this product have many integrations, with all platforms you need, like amazon, emag, WooCommerce, and you can add more accounts from same platforms thats amazing, like 3 WooCommerce account or emag accounts from same country and sync it. > > **Cons**: It miss a batter integration for importing the variation from WooCommerce, and I will like to be contacted by a manager to help me, I want someone insistent to help me to learn the platform, that is missing. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/1024768/Baselinker?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1024768/Baselinker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data