18 years helping British businesses
choose better software

What is YouTube?

YouTube is a video-sharing and social media platform that allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. Users can search for and watch videos of interest, including movie clips, TV show clips, music videos, educational videos, and amateur content such as video blogging and short original videos. YouTube offers features such as video recommendations based on user interests and viewing history, live streaming capabilities, and ways for video creators to monetize their content. The platform has policies in place to help protect the community and foster a responsible environment for its users, creators, and artists.

Who Uses YouTube?

YouTube users, video creators, artists, advertisers, businesses, developers.

YouTube Software - Recommendations on homepage
YouTube Software - ‘Up next’ videos on watch page

Not sure about YouTube? Compare with a popular alternative

YouTube

YouTube

4.7 (814)
No pricing found
Free version
Free trial
9
No integrations found
4.8 (814)
4.5 (814)
4.2 (814)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$109.00
month
Free version
Free trial
97
36
4.6 (572)
4.6 (572)
4.5 (572)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to YouTube

TalentLMS
Top rated features
Course Management
Learning Management
Tests/Assessments
Udemy Business
Top rated features
Course Management
Course Tracking
Learning Paths/Tracks
VevoCart
Top rated features
Multi-Store
Shopping Cart
Templates
Firefox
Top rated features
Address Bar
Privacy Options
Tab Management
Videolinq
Top rated features
Live Streaming Production
Real-time Broadcasting
Social Media Streaming
Be.Live
Top rated features
Real-time Broadcasting
Session Recording
Split/Multi-Screen
Affinity Designer
Top rated features
2D Drawing
Image Editing
Text Editing
Vidyard
Top rated features
Social Sharing
Video Creation
Video Editing
Google Analytics 360
Top rated features
Conversion Tracking
Data Visualisation
Reporting/Analytics

Reviews of YouTube

Average score

Overall
4.7
Ease of Use
4.8
Customer Service
4.2
Features
4.6
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
79%
4
17%
3
4%
1
0%
Davia
Davia
Student in Jamaica
Verified LinkedIn User
Medical Practice, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

YouTube is like a directory!

5.0 2 months ago

Comments: My overall experience with YouTube can be described as dynamic. It serves as a vast platform for both learning and entertainment, offering a wide range of content that caters to diverse interests and needs.

Pros:

YouTube offers an extensive range of videos, covering virtually every topic imaginable, from educational content to entertainment.

Cons:

Frequent ads can disrupt the viewing experience, especially for non-premium users.

Bonnie
Lead Systems Analyst in US
Nonprofit Organization Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

YouTube: Empowering Storytelling Despite UI Hurdles

4.0 3 weeks ago New

Comments: On the whole, YouTube has made it simple for us to share the stories of our clients experiencing life transformation and most recently, to launch our new podcast.

Pros:

Youtube makes it simple to watch content and provides great tools to creators, with a simple feed.

Cons:

I do think over the years, the backend UI of Youtube for editing and sharing has become a bit bandaided together and can be hard to navigate and find what you need.

Elizabeth
Elizabeth
Lead dispatcher-administrative in US
Verified LinkedIn User
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

So not child friendly

3.0 2 months ago New

Comments: It was pretty great until this past year when i started to realize the amout short reels on youtube were innapropriate

Pros:

The ability to watch music videos or how to videos in one place

Cons:

The amount of ads, and innapropriate "shorts" videos.

Evandro
Administrator Assistant in Mozambique
Accounting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

YouTube and the aspirations of a creator

5.0 4 months ago

Comments: I started using YouTube to study and transition to having finance decision advice from some of the creator and has been an informative and wise decision.

Pros:

The ability to get paid to inform people or producing valuable content whine growing your brand and reaching more people in the world.

Cons:

They pay per view depending from where you watch the content.

kiptoo
Clinical medicine in Kenya
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

KIPTOO YOUTUBE REVIEW

4.0 2 weeks ago New

Comments: YouTube offers diverse content, educational resources and global connectivity but comes with ads, misinformation and privacy concerns.
its an engaging yet sometimes addictive platform balancing creativity, monetization and community engagement.

Pros:

1)vast content library it offers vast variety of videos for education and for fun purposes 2)free to access i don't have to pay to access YouTube content 3)monetization opportunity creators earn money from their content 4)algorithm based recommendations helps user discover new contents tailored to their interests 5)offline viewing allows you to download videos and view them offline

Cons:

1)misinformation it is used to spread fake news sometimes 2)addictive endless stream of content leads to screen time addiction 3)data concerns they collect data for targeted ads raising privacy concerns 4)comment section toxicity negative comments or harmful ones leads to cyberbullying 5)inappropriate content despite moderation they still can be found