17 years helping British businesses
choose better software

What is YouTube?

YouTube is a video-sharing and social media platform that allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. Users can search for and watch videos of interest, including movie clips, TV show clips, music videos, educational videos, and amateur content such as video blogging and short original videos. YouTube offers features such as video recommendations based on user interests and viewing history, live streaming capabilities, and ways for video creators to monetize their content. The platform has policies in place to help protect the community and foster a responsible environment for its users, creators, and artists.

Who Uses YouTube?

YouTube users, video creators, artists, advertisers, businesses, developers.

YouTube Software - Recommendations on homepage
YouTube Software - ‘Up next’ videos on watch page

Not sure about YouTube? Compare with a popular alternative

YouTube

YouTube

4.8 (743)
No pricing found
Free version
Free trial
9
No integrations found
4.8 (743)
4.5 (743)
4.2 (743)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$2.00
month
Free version
Free trial
6
No integrations found
4.5 (844)
4.4 (844)
4.1 (844)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to YouTube

Facebook Apps and Tabs
Top rated features
Automated Publishing
Content Management
Reporting/Analytics
Tictoks
Top rated features
Alerts/Notifications
Productivity Analysis
Reporting/Analytics
Workplace from Meta
Top rated features
Activity/News Feed
Mobile Access
Real-Time Chat
StoryXpress
Top rated features
Templates
Text Overlay
Video Capture
Meta for Business
Top rated features
Automated Publishing
Post Scheduling
Social Promotion
Rumble Studio
Top rated features
Audio Recording
Publishing/Sharing
Session Recording
SoundCloud
Top rated features
Audience Analytics
Mobile Access
Session Recording
Vimeo Livestream
Top rated features
Live Streaming Production
Reporting/Analytics
Social Media Streaming
Vidyard
Top rated features
Social Sharing
Video Creation
Video Editing

Reviews of YouTube

Average score

Overall
4.8
Ease of Use
4.8
Customer Service
4.2
Features
4.6
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
79%
4
17%
3
3%
Leah
Leah
Auto Detailer in US
Verified LinkedIn User
Automotive, Self Employed
Used the Software for: 2+ years
Reviewer Source

I love YT!

5.0 4 weeks ago New

Pros:

I love the ability for anyone to have a voice, possible quit their job and live their dream.

Cons:

The thresholds for monetization are ridiculous. The app is clunky as well. YouTube Studio takes forever to update watch time hours.

Dirk
Certified Mater Inspector CEO in US
Real Estate, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The way I see YouTube

5.0 2 months ago

Comments: Easy to upload and maintain a social standing

Pros:

It is real life and real amateurs trying to impress

Cons:

There is some really dumb annoying videos that aren't worth watching and commercials that are adult-minded, not kid-friendly, or altogether scary. I won't let my children watch YouTube unsupervised because of that.

ZhiMin
editor in Canada
Arts & Crafts, Self Employed
Used the Software for: 1+ year
Reviewer Source

Good platform but limited function

3.0 6 months ago

Comments: I used Youtube for many years for both hosting videos and watch videos.
It's hard to make a living as content creator, it's more than a full time job and one person team.
I wish YouTube has a function that we can replace the video with new edit without changing the link.
YouTube video quality is poor, even 4K, the compression need to be improved.
For the age restriction, the platform needs to explain a bit better, can't be "Is it the video make for minors." A lot of content is PG, but it doesn't mean that's for minors.
Way too much commercials but not enough sharing fee with artists.

Pros:

1. Youtube has a lot of audience and it's easy to access. 2. It's free to host videos. You can show your video editing via YouTube to director and producer. You can share videos with the community. 3. A lot of content.

Cons:

1. You can not replace the video with the same link when you update the edit, Vimeo has that function. 2. The compression of the video is not good, the quality is poor. 3. Too much commercials, very annoying. 4. It's hard to make a living as content created, it's more than a full time job. 5. A lot of content, but also a lot of garbage, you need to be careful with the content suggestion.

Stephen
Stephen
Graphic design in Nigeria
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

An entertaining platform

5.0 4 months ago

Comments: Overall, YouTube as a platform has definitely shaped my life. I've been able to watch different kinds of videos, from movies about cats to learning materials on different topics. My life has really changed due to YouTube, which is an opportunity for content creators from all over the world to reach their audiences. YouTube remains the platform I constantly turn to for entertainment, learning, and motivation, significantly changing my relationship with media and globally.

Pros:

There are so many things to like about YouTube. The variety of content is mind-blowing, from entertainment to sports to news, these content make me open my YouTube app everyday. Some features I like about the platform is the ability to download, save and like videos and the different kinds of engagement I can have with my subscribed channels. I also love the recommendation algorithm which seems to know me more than myself...haha. YouTube has so many adorable features.

Cons:

YouTube gets better with every update though one problem I have is the ads. Sometimes the ads are long and most times it interrupts me when I'm watching a video. I would really like for YouTube to update this so that ads won't display in the middle of videos.

Nancy Lee
Founder in US
Civic & Social Organization, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easy to use as a creator or user

4.0 last month New

Comments: I use Youtube as a creator as well as a user and fine it easy to use on both ends.

Pros:

Variety of topics covered and information to learn/watch

Cons:

auto play - I can lose time to non relevant information