---
description: Discover the benefits and disadvantages of YouTube.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: YouTube Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Closed Captioning Software](/directory/33295/closed-captioning/software) > [YouTube](/software/1020323/youtube)

# YouTube

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> YouTube is a video-sharing software that allows users to upload, view, rate, share, and comment on videos.
> 
> Verdict: Rated **4.7/5** by 914 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses YouTube?

YouTube users, video creators, artists, advertisers, businesses, developers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 914 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Audio/video file upload
- Reporting/Analytics
- Social Sharing
- Speech Recognition
- Text Overlay
- Time Stamps
- Video Streaming

## Integrations (2 total)

- Instagram
- WordPress

## Category

- [Closed Captioning Software](https://www.capterra.co.uk/directory/33295/closed-captioning/software)

## Related Categories

- [Closed Captioning Software](https://www.capterra.co.uk/directory/33295/closed-captioning/software)
- [Video Hosting Software](https://www.capterra.co.uk/directory/33355/video-hosting/software)

## Alternatives

1. [Gumlet](https://www.capterra.co.uk/software/207067/gumlet) — 4.9/5 (202 reviews)
2. [SproutVideo](https://www.capterra.co.uk/software/175499/sproutvideo) — 4.8/5 (179 reviews)
3. [Vimeo](https://www.capterra.co.uk/software/122348/vimeo-pro) — 4.6/5 (1045 reviews)
4. [Ignite](https://www.capterra.co.uk/software/1072221/Ignite) — 5.0/5 (31 reviews)
5. [Wistia](https://www.capterra.co.uk/software/82313/wistia) — 4.7/5 (172 reviews)

## Reviews

### "Multipurpose tool" — 5.0/5

> **Stuart** | *23 July 2025* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: It is constantly evolving and adapting to demand and culture. I like the recommendations engine as it rarely disappoints.
> 
> **Cons**: Sometimes you can get stuck in a content bubble if you happen to watch the same kind of content often.
> 
> I watch most days for work and pleasure. Work is often research based, competitor analysis and the like. But then also background music or tutorials.

-----

### "Great for video sharing, not good for starting out" — 4.0/5

> **Ben** | *13 April 2025* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: I like that YouTube is free and the most accessible video sharing community, and gets you paid through ads, and can even help you advertise your own business.
> 
> **Cons**: I do not like that YouTube is very harsh with people starting out, leaving your videos with barely any views and no way to promote them without paying a huge amount of money upfront for ads, which hardly ever give a result.
> 
> My overall experience with YouTube was fine, but does not help with business much when it comes to attracting actual paying customers.

-----

### "Unlimited content accessible at the click of a button." — 4.0/5

> **Samuel** | *5 February 2025* | Broadcast Media | Recommendation rating: 10.0/10
> 
> **Pros**: Unlimited content accessible at the click of a button. There is always something to watch to keep me entertained. High quality creators are financially compensated for their work which drives excellent content on the platform.
> 
> **Cons**: There are unfortunately a number of channels publishing reuploads and stolen content, which I believe is an illegitimate form of business. There are also many bots advertising adult sites which should not be present on such a platform.
> 
> In general, the experience is excellent and keeps me coming back for more.

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### "Online library of videos, music and streaming platforms." — 5.0/5

> **Natalie** | *14 December 2025* | International Trade & Development | Recommendation rating: 9.0/10
> 
> **Pros**: Youtube is steaming platform when you can comment with views by reading and replying comments. It video quality is from lows to high quality so a user has choice for choosing the quality needed.
> 
> **Cons**: Youtube Channel has a lot of ads and videos downloaded to YouTube storage sometimes they locks requiring internet to unlock

-----

### "Free tool for learning life skills and advancing my career" — 4.0/5

> **Fungai Nicole** | *19 May 2025* | Hospital & Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: Youtube is very versatile and user-friendly. I like the variety of videos, and I have used this software to learn plenty of new subjects.
> 
> **Cons**: There are too many advertisements between longer videos, and the adverts' length and amount increase the more I use YouTube.
> 
> YouTube is a great software for learning and entertainment. I like the variety of free education material available that I used to pay for.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1020323/youtube)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1020323/youtube> |
| de-AT | <https://www.capterra.at/software/1020323/youtube> |
| de-CH | <https://www.capterra.ch/software/1020323/youtube> |
| en | <https://www.capterra.com/p/237905/YouTube/> |
| en-AE | <https://www.capterra.ae/software/1020323/youtube> |
| en-AU | <https://www.capterra.com.au/software/1020323/youtube> |
| en-CA | <https://www.capterra.ca/software/1020323/youtube> |
| en-GB | <https://www.capterra.co.uk/software/1020323/youtube> |
| en-IE | <https://www.capterra.ie/software/1020323/youtube> |
| en-IL | <https://www.capterra.co.il/software/1020323/youtube> |
| en-IN | <https://www.capterra.in/software/1020323/youtube> |
| en-NZ | <https://www.capterra.co.nz/software/1020323/youtube> |
| en-SG | <https://www.capterra.com.sg/software/1020323/youtube> |
| en-ZA | <https://www.capterra.co.za/software/1020323/youtube> |
| fr | <https://www.capterra.fr/software/1020323/youtube> |
| fr-BE | <https://fr.capterra.be/software/1020323/youtube> |
| fr-CA | <https://fr.capterra.ca/software/1020323/youtube> |
| fr-LU | <https://www.capterra.lu/software/1020323/youtube> |

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