--- description: Discover the benefits and disadvantages of Microsoft Clarity. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Microsoft Clarity Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Microsoft Clarity](/software/1018691/microsoft-clarity) # Microsoft Clarity Canonical: https://www.capterra.co.uk/software/1018691/microsoft-clarity Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/1018691/microsoft-clarity?page=2) > Clarity is a free, easy-to-use tool that help you understand how real people actually use your site. > > Verdict: Rated **4.8/5** by 56 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Microsoft Clarity? For every website owner ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 56 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.9/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Microsoft - **Location**: Redmond, US - **Founded**: 1975 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: (Free version available) - **Pricing Details**: Free tool. Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Dutch, English, French, Italian, Japanese, Korean, Portuguese, Russian, Traditional Chinese, Turkish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - A/B Testing - Activity Tracking - Annotations - Audience Targeting - Behavioural Analytics - Campaign Analytics - Campaign Management - Campaign Tracking - Cohort Analysis - Conversion Tracking - Customer Experience Management - Customer Segmentation - Dashboard - Data Import/Export - Data Visualisation - Engagement Tracking - Heatmaps - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Reporting & Statistics - Reporting/Analytics - Scroll Maps - Search/Filter - Survey/Poll Management - Third-Party Integrations - User Interaction Tracking - Visitor Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics ## Integrations (14 total) - Bubble - ClickFunnels - Elevar - Gatsby - Google Analytics 360 - Joomla - Shopify - Shopify Plus - Squarespace - Unbounce - Weebly - Wix - WooCommerce - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software) ## Related Categories - [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software) - [User Testing Software](https://www.capterra.co.uk/directory/32295/user-testing/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software) - [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software) ## Alternatives 1. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) 3. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2348 reviews) 4. [Mouseflow](https://www.capterra.co.uk/software/163517/mouseflow) — 4.7/5 (122 reviews) 5. [Fullstory](https://www.capterra.co.uk/software/153721/fullstory) — 4.6/5 (67 reviews) ## Reviews ### "Microsoft Clarity" — 5.0/5 > **Lee** | *3 July 2024* | Civil Engineering | Recommendation rating: 10.0/10 > > **Pros**: Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or Google Tag Manager. Heatmap in an important feature for tracking clients behavior and understant it. > > **Cons**: You can't say you have propper support, but is free. > > Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast. Reports are easy to export and with useful information. ----- ### "Microsoft Clarity" — 5.0/5 > **Liam** | *23 April 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Setting up the projects is very easy, the installation code is easy to add and doesn't affect websites speed. I started to use Microsoft Clarity for the Heat Map feature especially, adding important info around hot areas improved our sales. The info about the users is complete and very informative. > > **Cons**: In my opinion the UI is a little to heavy. > > A great and intuitive platform, data given is complete and just what a marketing team needs. ----- ### "Microsoft clarity review" — 5.0/5 > **Deepak** | *3 January 2025* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: The variety of reporting metrics are very good (heatmaps and video records). It gives me a comprehensive view of my website > > **Cons**: User interface could be improved in terms of simplification. Customer support needs to be improved too. > > My overall experience with clarity is good. The variety of reporting metrics give me insights about my website which helps me improve my Product, SEO and overall strategy. ----- ### "FREE and easy to use\!" — 5.0/5 > **Maddison** | *25 January 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Clarity is EXTREMELY easy to setup through Google Tag Manager (or just adding a script to your website). It gives so much information around what users are doing on your website and where they are coming from. > > **Cons**: We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over. > > We use clarity on our own, plus every client website we work with. Being able to view each websites heat mapping to help from a CRO perspective has brought a ton of new insight to our analytics. ----- ### "Review on my experience of using Microsoft clarity" — 5.0/5 > **Verified Reviewer** | *4 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity. > > **Cons**: User interface is quite confusing. Rest all things are good. > > We opted for Microsoft clarity over the Google analytics and it was the worth as clarity is giving us the detailed metrics of website and there is no need to separately go for heatmap as it is inbuilt in Microsoft clarity. On daily basis based on Microsoft clarity recommendations we make the changes and optimization in the website and increase the page speed performance by 3x. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/1018691/microsoft-clarity?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1018691/microsoft-clarity) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data