---
description: Discover the benefits and disadvantages of Owler.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Owler Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Owler](/software/1016829/owler)

# Owler

Canonical: https://www.capterra.co.uk/software/1016829/owler

> Owler Max provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sa
> 
> Verdict: Rated **4.3/5** by 4 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Owler?

Sales Teams&#10;Marketing&#10;Research &#10;Recruitment/Procurement

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 4 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Owler

## Commercial Context

- **Starting Price**: US$350.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Contact Owler for pricing details.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Alerts/Notifications
- Competitive Analysis
- Contact Management
- Customer Profiles
- Monitoring

## Integrations (4 total)

- Google Chrome
- HubSpot CRM
- Microsoft Teams
- Slack

## Support Options

- Email/Help Desk
- Knowledge Base

## Category

- [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software)
- [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software)
- [Sales Intelligence Tools](https://www.capterra.co.uk/directory/34275/sales-intelligence/software)

## Alternatives

1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Hermix](https://www.capterra.co.uk/software/1049095/hermix) — 4.7/5 (99 reviews)
3. [Google Alerts](https://www.capterra.co.uk/software/202337/google-alerts) — 4.7/5 (315 reviews)
4. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
5. [Newslever](https://www.capterra.co.uk/software/205647/signal-insights) — 4.6/5 (35 reviews)

## Reviews

### "Why Owler Is The Best" — 5.0/5

> **Salvatore** | *30 April 2024* | Hospital & Health Care | Recommendation rating: 9.0/10
> 
> **Pros**: It comes with great sales intelligence and enablement features. It has been amazing.
> 
> **Cons**: Owler is the best and no issues. It serves needs.

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### "An useful tool for marketer and SME owners" — 4.0/5

> **Faisal** | *16 January 2022* | Internet | Recommendation rating: 8.0/10
> 
> **Pros**: Owler's daily reports are something I like.
> 
> **Cons**: A lot of company data is outdated and quite a lot is missing, I hope they would update the data more often.

-----

### "Owler Review" — 3.0/5

> **Rajat** | *12 February 2023* | Marketing & Advertising | Recommendation rating: 4.0/10
> 
> **Pros**: Get mostly all the insights on the company and their competitor in one click
> 
> **Cons**: Many companies are still missing in their reach especially Indian companies
> 
> Great for company information

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### "Best BI platform\!" — 5.0/5

> **Olivia** | *8 March 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Each account that Owler shows in a simple and short one-page. The auto-fill when searching an account is also a great feature. Analytical Feature helps us identify our lapses and growth.
> 
> **Cons**: There are small accounts in some 3rd world countries that are outdated. They need to maintain the database in a periodic manner with precise information.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1016829/owler)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/234262/Owler/> |
| en-AE | <https://www.capterra.ae/software/1016829/owler> |
| en-AU | <https://www.capterra.com.au/software/1016829/owler> |
| en-CA | <https://www.capterra.ca/software/1016829/owler> |
| en-GB | <https://www.capterra.co.uk/software/1016829/owler> |
| en-IE | <https://www.capterra.ie/software/1016829/owler> |
| en-IL | <https://www.capterra.co.il/software/1016829/owler> |
| en-IN | <https://www.capterra.in/software/1016829/owler> |
| en-NZ | <https://www.capterra.co.nz/software/1016829/owler> |
| en-SG | <https://www.capterra.com.sg/software/1016829/owler> |
| en-ZA | <https://www.capterra.co.za/software/1016829/owler> |

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