---
description: Discover the benefits and disadvantages of iwinBack.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: iwinBack Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [iwinBack](/software/1014448/iwinback)

# iwinBack

Canonical: https://www.capterra.co.uk/software/1014448/iwinback

> Omnichannel direct marketing automation solution with a focus on behavioural analytics and tailored journey creation.
> 
> Verdict: Rated **4.7/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses iwinBack?

iGaming, Fintech, Insurance, Government, Academia, Automotive, Lottery, Travel, Hospitality

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Iwinback

## Commercial Context

- **Pricing Details**: Please contact iwinBack for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, Curaçao, France, Germany, Ireland, Italy, Malta, Mexico, Netherlands, Norway, Portugal, South Africa, Spain, Switzerland, United Kingdom, United States

## Features

- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Drip Campaigns
- Email Marketing
- Marketing Automation
- Multi-Channel Marketing
- ROI Tracking
- Segmentation
- Social Marketing
- Template Management
- Website Visitor Tracking

## Integrations (1 total)

- Optimove

## Support Options

- FAQs/Forum

## Category

- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Systeme.io](https://www.capterra.co.uk/software/198994/systeme) — 4.8/5 (2126 reviews)
3. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews)
5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "User / Administrator" — 5.0/5

> **Allan** | *19 October 2022* | Gambling & Casinos | Recommendation rating: 8.0/10
> 
> **Pros**: IWb is better than other software like mailgenesis or mmd. In terms of turn around time, it's help a lot.IWb provide unique features like journeys, Dynamic content, short links, features like dynamic template and API facility.
> 
> **Cons**: 1. Automated emails like new registration user or welcome email are not available, using an API is compulsory.2. Sending a small group of email test is not available as well, to do that, a journey have to be created
> 
> Very good software.

-----

### "Retention Software on Steroids" — 5.0/5

> **Urs** | *24 September 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Personalized account management, behavioral insights, real time reporting, budget breakdowns by channel and easy AB testing
> 
> **Cons**: More ways to extract campaign data into assisting software on API level.
> 
> We’ve seen a marked improvement in our KPIs with iwinBACK’s marketing automation tools. In particular, we value the behavioral insights, real time reporting, budget breakdowns by channel, easy AB testing and the level of dedication we have experienced from their management and tech teams. These guys know their stuff\!

-----

### "Feedback on IWB" — 4.0/5

> **Neshma Devi** | *19 October 2022* | Gambling & Casinos | Recommendation rating: 8.0/10
> 
> **Pros**: I find the Journeys system and AB testing interesting.
> 
> **Cons**: There are few times the system is slow.Email automated is not integrated we have to go through API.There are no option to send test email in a group, it is one by one.
> 
> It's delivery rate is more interesting and statistics are more appropriate.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1014448/iwinback)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1014448/iwinback> |
| de-AT | <https://www.capterra.at/software/1014448/iwinback> |
| de-CH | <https://www.capterra.ch/software/1014448/iwinback> |
| en | <https://www.capterra.com/p/231789/iwinBack/> |
| en-AE | <https://www.capterra.ae/software/1014448/iwinback> |
| en-AU | <https://www.capterra.com.au/software/1014448/iwinback> |
| en-CA | <https://www.capterra.ca/software/1014448/iwinback> |
| en-GB | <https://www.capterra.co.uk/software/1014448/iwinback> |
| en-IE | <https://www.capterra.ie/software/1014448/iwinback> |
| en-IL | <https://www.capterra.co.il/software/1014448/iwinback> |
| en-IN | <https://www.capterra.in/software/1014448/iwinback> |
| en-NZ | <https://www.capterra.co.nz/software/1014448/iwinback> |
| en-SG | <https://www.capterra.com.sg/software/1014448/iwinback> |
| en-ZA | <https://www.capterra.co.za/software/1014448/iwinback> |
| es | <https://www.capterra.es/software/1014448/iwinback> |
| es-AR | <https://www.capterra.com.ar/software/1014448/iwinback> |
| es-CL | <https://www.capterra.cl/software/1014448/iwinback> |
| es-CO | <https://www.capterra.co/software/1014448/iwinback> |
| es-CR | <https://www.capterra.co.cr/software/1014448/iwinback> |
| es-DO | <https://www.capterra.do/software/1014448/iwinback> |
| es-EC | <https://www.capterra.ec/software/1014448/iwinback> |
| es-MX | <https://www.capterra.mx/software/1014448/iwinback> |
| es-PA | <https://www.capterra.com.pa/software/1014448/iwinback> |
| es-PE | <https://www.capterra.pe/software/1014448/iwinback> |
| fr | <https://www.capterra.fr/software/1014448/iwinback> |
| fr-BE | <https://fr.capterra.be/software/1014448/iwinback> |
| fr-CA | <https://fr.capterra.ca/software/1014448/iwinback> |
| fr-LU | <https://www.capterra.lu/software/1014448/iwinback> |
| it | <https://www.capterra.it/software/1014448/iwinback> |
| nl | <https://www.capterra.nl/software/1014448/iwinback> |
| nl-BE | <https://www.capterra.be/software/1014448/iwinback> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"iwinBack","description":"iwinBACK helps marketers \"win back\" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and a custom journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c33eb25e-dd0a-4001-a041-8922e63c47ab.png","url":"https://www.capterra.co.uk/software/1014448/iwinback","@id":"https://www.capterra.co.uk/software/1014448/iwinback#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":3},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/software/1014448/iwinback#faqs","@type":"FAQPage","mainEntity":[{"name":"What is iwinBack?","@type":"Question","acceptedAnswer":{"text":"iwinBACK helps marketers \"win back\" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and a custom journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs.","@type":"Answer"}},{"name":"Who Uses iwinBack?","@type":"Question","acceptedAnswer":{"text":"iGaming, Fintech, Insurance, Government, Academia, Automotive, Lottery, Travel, Hospitality","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/1014448/iwinback#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"iwinBack","position":3,"item":"/software/1014448/iwinback","@type":"ListItem"}]}]}
</script>