---
description: Discover the benefits and disadvantages of Second Nature.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Second Nature Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Conversational AI Platforms](/directory/31596/conversational-ai-platform/software) > [Second Nature](/software/1012398/second-nature)

# Second Nature

Canonical: https://www.capterra.co.uk/software/1012398/second-nature

> AI Role Playing that sets you up for success.
Get a demo https://secondnature.ai/get-a-demo/
> 
> Verdict: Rated **5.0/5** by 4 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Second Nature?

The ultimate AI sales conversation simulator. Reps and agents practice and learn in a judgement-free zone so they can ace every sales call. https://secondnature.ai/get-a-demo/

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 4 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Second Nature

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Target Audience**: 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Israel, United States

## Features

- Assessment Management
- Call Recording
- Content Library
- Goal Setting/Tracking
- Learning Management
- Performance Metrics
- Training Management

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Conversational AI Platforms](https://www.capterra.co.uk/directory/31596/conversational-ai-platform/software)

## Related Categories

- [Conversational AI Platforms](https://www.capterra.co.uk/directory/31596/conversational-ai-platform/software)
- [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software)
- [Sales Coaching Software](https://www.capterra.co.uk/directory/31333/sales-coaching/software)

## Alternatives

1. [Fathom](https://www.capterra.co.uk/software/1037530/fathom) — 5.0/5 (807 reviews)
2. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
3. [Slack](https://www.capterra.co.uk/software/135003/slack) — 4.7/5 (24046 reviews)
4. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews)
5. [Substrata Q](https://www.capterra.co.uk/software/201748/substrata-scip) — 4.9/5 (163 reviews)

## Reviews

### "Powerful tool to train the sales force" — 5.0/5

> **Eileen** | *31 March 2023* | Electrical/Electronic Manufacturing | Recommendation rating: 9.0/10
> 
> **Pros**: This is a very successful artificial intelligence driven tool for improving sales capabilities. It facilitates training by simulating scenarios that can be presented to sales specialists. It allows to monitor and evaluate the progress and performance of sales reps undergoing training. Allows the training process to be unlimited in the number of users to participate.
> 
> **Cons**: The built-in artificial intelligence is excellent, it meets all our expectations, it has no negative aspects.
> 
> The results obtained by Second Nature AI are significantly positive, allowing the sales team to effectively execute the planned strategies. This tool facilitates the capabilities for sales reps to interact with customers.

-----

### "Equiped Sales Team" — 5.0/5

> **Judy** | *20 February 2023* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Simple and clean UI/UX design.Qualified on training sales team on all required measures and strategies on sales.VOip and VC recordings for later references.
> 
> **Cons**: Since we implemented, nothing negative to register. I crown it.

-----

### "Practicing role plays with AI" — 5.0/5

> **Rebecca** | *8 June 2021* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Second Nature lets you practice all your sales pitches, product presentations, slide shares etc. with a virtual customer Jenny, who is an AI bot. Jenny is programmed to act like a real customer, asking about competition, value and other topics. She gives you feedback after each practice session which is really helpful to figure out points I didn't cover well enough, and how to improve my tone. As a manager on the system, I can see how each of my sales reps is doing and can drill into trouble spots, listen to their recordings, and put together a customized coaching program for anyone who needs it.
> 
> **Cons**: Sometimes talking to a robot feels a little...robotic. It takes getting used to. But once you've done a few simulations you get the hang of it. Some of our reps prefer practicing with Jenny to practicing with their manager.

-----

### "Taking the guessing out of improving sales performance" — 5.0/5

> **Verified Reviewer** | *10 June 2021* | Management Consulting | Recommendation rating: 9.0/10
> 
> **Pros**: Everything is measureable with data to back it up. There's no need to review videos of calls or wait until someone blows a deal to try to figure it out afterwards. Second Nature helps prepare the troops before they get to battle, not adding band aids after they come back. I like the idea of transparency, data driven, measurable, and intelligent training.
> 
> **Cons**: This needs more languages, I had a customer in Japan that was interested in it for their partner network but couldn't deploy with English only.  When the other languages come it will allow for global adoption by the large multi-nationals across all their sales teams.
> 
> Very positive. I helped a client get the system as part of strategic consulting work.  Lack of transparency in their sales force was the motivator in finding a solution. After getting a demo and hearing from their customers, I was impressed.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1012398/second-nature)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/229361/Second-Nature/> |
| en-AE | <https://www.capterra.ae/software/1012398/second-nature> |
| en-AU | <https://www.capterra.com.au/software/1012398/second-nature> |
| en-CA | <https://www.capterra.ca/software/1012398/second-nature> |
| en-GB | <https://www.capterra.co.uk/software/1012398/second-nature> |
| en-IE | <https://www.capterra.ie/software/1012398/second-nature> |
| en-IL | <https://www.capterra.co.il/software/1012398/second-nature> |
| en-IN | <https://www.capterra.in/software/1012398/second-nature> |
| en-NZ | <https://www.capterra.co.nz/software/1012398/second-nature> |
| en-SG | <https://www.capterra.com.sg/software/1012398/second-nature> |
| en-ZA | <https://www.capterra.co.za/software/1012398/second-nature> |
| fr | <https://www.capterra.fr/software/1012398/second-nature> |
| fr-BE | <https://fr.capterra.be/software/1012398/second-nature> |
| fr-CA | <https://fr.capterra.ca/software/1012398/second-nature> |
| fr-LU | <https://www.capterra.lu/software/1012398/second-nature> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.uk/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Second Nature","description":"Second Nature's AI role play solution provides a “virtual role play partner” that uses conversational AI to have simulated sales discussions with reps, score them, and train them to improve on their own, so they can make every sales call a success. \nReps can train on any sales pitch, script or more anytime, anywhere. \nManagers get real-time visibility into each team member's performance in a user-friendly dashboard. \n\nTry it for free: \nhttps://secondnature.ai/resources/?utm_source=capterra&amp;utm_","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1b03e485-9933-4baa-8b3b-54bca65aa6ba.jpeg","url":"https://www.capterra.co.uk/software/1012398/second-nature","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1012398/second-nature#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":4},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.uk/software/1012398/second-nature#faqs","mainEntity":[{"name":"What is Second Nature?","@type":"Question","acceptedAnswer":{"text":"Second Nature's AI role play solution provides a “virtual role play partner” that uses conversational AI to have simulated sales discussions with reps, score them, and train them to improve on their own, so they can make every sales call a success. Reps can train on any sales pitch, script or more anytime, anywhere. Managers get real-time visibility into each team member's performance in a user-friendly dashboard. Try it for free: https://secondnature.ai/resources/?utm_source=capterra&utm_","@type":"Answer"}},{"name":"Who Uses Second Nature?","@type":"Question","acceptedAnswer":{"text":"The ultimate AI sales conversation simulator. Reps and agents practice and learn in a judgement-free zone so they can ace every sales call. https://secondnature.ai/get-a-demo/","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Conversational AI Platforms","position":2,"item":"/directory/31596/conversational-ai-platform/software","@type":"ListItem"},{"name":"Second Nature","position":3,"item":"/software/1012398/second-nature","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/software/1012398/second-nature#breadcrumblist"}]}
</script>