---
description: Discover the benefits and disadvantages of Albato.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Albato Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Data Integration Tools](/directory/8/integration/software) > [Albato](/software/1011434/albato)

# Albato

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> AI-powered no-code automation and white-label embedded integrations for SaaS.
> 
> Verdict: Rated **4.8/5** by 405 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Albato?

Albato's customer profile includes marketing professionals, agencies, SMBs, and solopreneurs, as well as SaaS companies, that use our white-label embedded iPaaS.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 405 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Albato

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Albato’s platform pricing is based on two independent components:&#10;&#10;• A plan, which defines how you work in Albato.&#10;• A transaction package, which defines how much you use Albato.&#10;&#10;Prices billed annually with 30% discount applied.&#10;&#10;For the Embedded white-label module, there are three plan options depending on your SaaS needs: Starter, Pro, and Custom.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Portuguese, Russian, Spanish, Turkish
- **Available Countries**: Argentina, Armenia, Australia, Brazil, Canada, Colombia, Cyprus, Finland, France, Georgia, Germany, India, Italy, Kazakhstan, New Zealand, Poland, Portugal, Russia, Singapore, South Africa and 7 more

## Features

- API
- API Lifecycle Management
- Access Controls/Permissions
- Cloud Data Integration
- Collaboration Tools
- Dashboard
- Data Aggregation and Publishing
- Data Connectors
- Data Management
- Data Synchronisation
- Data Warehouse Software
- Database Support
- Drag & Drop
- Integration Management
- Multiple Data Sources
- No-Code
- Pre-built Connectors
- Real-Time Data
- Reporting/Analytics
- Third-Party Integrations
- Workflow Management

## Integrations (57 total)

- ActiveCampaign
- Acumbamail
- Airtable
- Bitbucket
- Bitly
- Bitrix24
- Chat2Desk
- ChatGPT
- ClickUp
- Creatio CRM
- Discord
- Ecwid
- Enhanced Reporting for Google My Business
- Facebook Business Suite
- GPT-4

... and 42 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software)

## Related Categories

- [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software)
- [iPaaS Software](https://www.capterra.co.uk/directory/32296/ipaas/software)
- [Business Process Management Software](https://www.capterra.co.uk/directory/30010/business-process-management/software)
- [API Software](https://www.capterra.co.uk/directory/31065/api-management/software)

## Alternatives

1. [Zapier](https://www.capterra.co.uk/software/130182/zapier) — 4.7/5 (3057 reviews)
2. [viaSocket](https://www.capterra.co.uk/software/1066020/viasocket) — 4.8/5 (648 reviews)
3. [APPSeCONNECT](https://www.capterra.co.uk/software/106290/appseconnect) — 4.7/5 (180 reviews)
4. [ZappySys SSIS PowerPack](https://www.capterra.co.uk/software/170286/ssis-powerpack) — 4.8/5 (107 reviews)
5. [Latenode](https://www.capterra.co.uk/software/1061006/latenode) — 4.9/5 (68 reviews)

## Reviews

### "Amazing product, should have got this sooner" — 5.0/5

> **Abdirazak** | *22 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use, and the amount of integrations.
> 
> **Cons**: I do not dislike anything about albato so far.
> 
> Albato has been amazing for me so far, I have set up an automation from my WooCommerce store. I have an option in form set up with klaviyo and have set up an automation from klaviyo to useinbox and it was pretty straight forward and easy to integrate and set up everything. I'm loving it so far and recommend it highly

-----

### "Great platform with a lot of flexibility\!" — 5.0/5

> **Edgar** | *8 April 2026* | Management Consulting | Recommendation rating: 10.0/10
> 
> **Pros**: I love the easiness of connection and the ability to create flows with AI in Albato. The platform is very accessible and intuitive, making it easy to use. I also like that they have templates ready to explore new solutions. Additionally, the initial setup was super easy, way easier and clearer than Microsoft's Power Automate.
> 
> **Cons**: Recurrence of flows without a trigger could be improved, at the beginning it was a bit difficult to figure it out myself.
> 
> I use Albato for automating tasks between apps and content generation for my website. I appreciate the easiness of connection and the ability to create flows with AI. The platform is very accessible, intuitive, and easy to use. I also like that they have templates ready to explore new solutions. Additionally, the initial setup was super easy and clearer than Microsoft's Power Automate.

-----

### "Albato, pretty intuitive to pick up, good support" — 5.0/5

> **Phil** | *25 June 2025* | Food & Beverages | Recommendation rating: 9.0/10
> 
> **Pros**: It does actually allow me to do what I need to most importantly.  I knew it would, but I couldn't get it to work 100% as I wanted and after LOTS of trial and error I explored lots of the features and tools trying to achieve my ultimate automation goal, which wasn't all that complex really.   Taking some booking details in a webhook and adding posts from the details in Facebook and Google calendar.  That bit I worked out how to do pretty quickly as it does work in a logical way that makes sense so it's probably a lot more intuitive I'd say than some other automation software I've tried personally.  However, stopping duplicates being created in Google Sheets I just couldn't get to work, tried lots of different Googled and ChatGPT experiments to get it working and failed.  So I went back to the Albato support guys and they've sorted me out and it now works 100% and even better I understand why so now I'll have to have a think about what else I can automate :D  Thank you
> 
> **Cons**: There was one thing I didn't know that if I had understood better it would have saved me a lot of time and frustration.  I don't know if this is because of my age or that I don't have any coding background, I didn't understand the importance of formatting in Google Sheets, which also I understand isn't Albato's fault or issue really.  However I think it'd be a really helpful hint or something to repeatedly mention for newbies/oldies or non code backgrounded people.   It looks like Albato is capable of doing all sorts of things, so it would be great to have more examples and uses with videos etc showing what the different tools can do, as some of them I'm not 100% sure what I'd use them for even so more learning resources/use case examples would be great.
> 
> I really like Albato as it works in a logical way and so pretty easy pick up, the initial learning curve isn't bad at all as I say especially compared to some of the others out there that I've tried.

-----

### "Real alternative to Zapier" — 4.0/5

> **Thomas** | *21 November 2025* | Medical Practice | Recommendation rating: 7.0/10
> 
> **Pros**: The UI is fast and easy to understand. Their Canvas builder is very nice to use and keeps the overview over things. I like how easy Actions are to combine with LLMs.
> 
> **Cons**: I think their "update records and create new one if not present" is overly complicated. It'd be much easier to have one Action instead of having to implement three for finding a record, updating if found and creating a new one if not found.
> 
> Easy onboarding, good (AI) support, most major apps covered. I still think some automations could be easier to setup but overall the value for the price you pay is great.

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### "A uniquely great value for those who needs access to Russian online automations." — 5.0/5

> **Verified Reviewer** | *16 August 2025* | E-Learning | Recommendation rating: 8.0/10
> 
> **Pros**: It has some specific connectors that no other app has (VK, GC, etc..)&#10;The new visual flow builder makes it awesome to build automation with multiple choices.
> 
> **Cons**: The Vk connection acts in a way that is not the most intuitive. Needs more clarification and requires discussion with the support team to solve it.
> 
> I like it quite a lot. It solves one of my main issues which is connecting leads from different platforms with my CRM solutions.

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## Links

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