--- description: Discover the benefits and disadvantages of Google Maps. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Maps Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [GIS Software](/directory/30566/gis/software) > [Google Maps](/software/1010739/google-maps) # Google Maps Canonical: https://www.capterra.co.uk/software/1010739/google-maps Page: 1 / 75\ Next: [Next page](https://www.capterra.co.uk/software/1010739/google-maps?page=2) > Google Maps is a mapping software that uses JavaScript to provide interactive maps and location-based services. > > Verdict: Rated **4.7/5** by 1832 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Maps? Travelers, commuters, and people looking for directions ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 1832 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Free to use and download. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - 3D Imaging - Color Codes/Icons - Geocoding - Map Sharing ## Integrations (3 total) - Gmail - Google Calendar - WhatsApp ## Support Options - FAQs/Forum - Knowledge Base ## Category - [GIS Software](https://www.capterra.co.uk/directory/30566/gis/software) ## Alternatives 1. [BatchGeo](https://www.capterra.co.uk/software/210333/batchgeo) — 4.7/5 (150 reviews) 2. [QGIS](https://www.capterra.co.uk/software/185949/qgis) — 4.5/5 (100 reviews) 3. [Google Earth Pro](https://www.capterra.co.uk/software/1027384/google-earth-pro) — 4.7/5 (97 reviews) 4. [PolicyMap](https://www.capterra.co.uk/software/165945/policymap) — 4.8/5 (53 reviews) 5. [Municipal511](https://www.capterra.co.uk/software/1063993/municipal511) — 4.6/5 (21 reviews) ## Reviews ### "A one stop place for planning trips out\!" — 5.0/5 > **Emma** | *23 January 2026* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: Google Maps creates mapping routes quickly, with the ability to include multiple stops along your route, providing one seamless set of directions. It is able to update the route you take if you change direction or miss a turning. I use Google Maps for both driving and walking, and locally or aboard. I use the free service which clearly offers great value for money. > > **Cons**: There is not much I do not like about Google Maps, it is possible some other mapping services give more real time information about traffic jams and slow moving areas, but I have not done any in depth comparison. The app works fine on my mobile, and also other mobiles within my family, making it versatile and easy to use, my children also use it with no problems. > > My overall experience with Google Maps is a positive one, making planning journeys and get around new places easy, simple, and convenient. I use it almost daily\! I use it for area mapping, as it is also great for searching for restaurants, things to do, places of interest, etc., which makes it valuable for exploring new places with everything in one app. With Google Maps being so easy to use I have not had the need to use their customer support\! ----- ### "Never let's us down" — 5.0/5 > **Sam** | *13 February 2026* | Food Production | Recommendation rating: 10.0/10 > > **Pros**: It is simple to use. The app and computer versions. It is free. It includes features such ass different map types as well as offering a sat nav system for when you are driving. We find it much easier to navigate than other mapping tools. > > **Cons**: To be honest I couldn't be without it. Being a dedicated I phone user I have tried apple maps and google is just so much clearer. Everyone knows 'Google maps' We live in a semi rural location and often buy things on Facebook marketplace. It is finding these houses where we use it the most. > > It is the easiest to use mapping tool and has the most functionality I have found. I have tried 2 other mapping tools. It is also useful as, so long as the app is open, it continues without wifi/ mobile data usage, which in a semi rural area is a must. ----- ### "Great mapping tool" — 5.0/5 > **James** | *19 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Great product with many intergrated features that allow us to layer our own data into the map tool, strong direction solution too > > **Cons**: Some area mapping does not refresh as frequently as it could and some intergrations are slower refreshed ----- ### "Great app, a few tweaks needed" — 4.0/5 > **Beau** | *15 June 2025* | Entertainment | Recommendation rating: 8.0/10 > > **Pros**: Easy access to information, good layout, intuitive options to assist with journey planning (arrive by time etc) > > **Cons**: The fact that it actually doesnt put you in the correct lane at critical junctions, this isnt a one off either. The amount of times the visual will show a left arrow, with vocal announcements to match and at the last minute you realise "actually you were meant to go right". Resulting in extended journeys and a fair whack of stress. Another con is when google asks if etc is still there as it obscures part of the screen for a pointlessly long amount of time, very distracting. > > Overall it is easy to use, for most journeys its superb eith greag intuitive features. Im on the road a lot for my job so encounter more infuriating experiences such as the one i mentioned above but thankfully the overall experience of Google maps would suit most people ----- ### "A Great Tool" — 5.0/5 > **Oliver** | *9 January 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Google Maps is Iincredibly easy to use, reliable, visually appealing UI, great value or money and has a lot of useful tools. > > **Cons**: There are no issues that spring to mind in terms of negatives, if I were to name one it would probably be traffic updates. > > Google Maps is my go to tool for navigation and profiling an area, it has a great UI and userbase. Helpful in personal and business settings. ----- Page: 1 / 75\ Next: [Next page](https://www.capterra.co.uk/software/1010739/google-maps?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1010739/google-maps) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | ----- ## Structured Data