--- description: Discover the benefits and disadvantages of Google Maps. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Maps Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [GIS Software](/directory/30566/gis/software) > [Google Maps](/software/1010739/google-maps) # Google Maps Canonical: https://www.capterra.co.uk/software/1010739/google-maps Page: 1 / 75\ Next: [Next page](https://www.capterra.co.uk/software/1010739/google-maps?page=2) > Google Maps is a mapping software that uses JavaScript to provide interactive maps and location-based services. > > Verdict: Rated **4.7/5** by 1851 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Maps? Travelers, commuters, and people looking for directions ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 1851 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Free to use and download. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - 3D Imaging - Color Codes/Icons - Geocoding - Map Sharing ## Integrations (4 total) - Gmail - Google Calendar - Google Chrome - WhatsApp ## Support Options - FAQs/Forum - Knowledge Base ## Category - [GIS Software](https://www.capterra.co.uk/directory/30566/gis/software) ## Alternatives 1. [QGIS](https://www.capterra.co.uk/software/185949/qgis) — 4.5/5 (100 reviews) 2. [Google Earth Pro](https://www.capterra.co.uk/software/1027384/google-earth-pro) — 4.7/5 (97 reviews) 3. [PolicyMap](https://www.capterra.co.uk/software/165945/policymap) — 4.8/5 (53 reviews) 4. [ArcGIS](https://www.capterra.co.uk/software/93333/arcgis) — 4.6/5 (506 reviews) 5. [Maptitude](https://www.capterra.co.uk/software/93335/maptitude) — 4.8/5 (88 reviews) ## Reviews ### "Never lost with google maps." — 5.0/5 > **Rhiannon** | *8 April 2025* | 2128 | Recommendation rating: 10.0/10 > > **Pros**: Its easy to use and navigate. Its clear mapping and functions. > > **Cons**: I dont have a fault with the app at all. > > I use maps almost daily. I love the optuin to see the traffic updates and being able to uss the satelite version when explorong a new area before we travel there. ----- ### "Great app, a few tweaks needed" — 4.0/5 > **Beau** | *15 June 2025* | Entertainment | Recommendation rating: 8.0/10 > > **Pros**: Easy access to information, good layout, intuitive options to assist with journey planning (arrive by time etc) > > **Cons**: The fact that it actually doesnt put you in the correct lane at critical junctions, this isnt a one off either. The amount of times the visual will show a left arrow, with vocal announcements to match and at the last minute you realise "actually you were meant to go right". Resulting in extended journeys and a fair whack of stress. Another con is when google asks if etc is still there as it obscures part of the screen for a pointlessly long amount of time, very distracting. > > Overall it is easy to use, for most journeys its superb eith greag intuitive features. Im on the road a lot for my job so encounter more infuriating experiences such as the one i mentioned above but thankfully the overall experience of Google maps would suit most people ----- ### "The most user friendly map" — 5.0/5 > **Thomas** | *8 March 2026* | Investment Management | Recommendation rating: 9.0/10 > > **Pros**: Maps is an easy to use, free tool to get directions to your destination or to suggest places to visit. It's public transport suggestions give a useful estimate of how long train and bus journeys may take. > > **Cons**: I am an avid hiker and would like to see better coverage of walking trails - however I understand that Google may prefer not to suggest more challenging trails to the average user. > > I use Maps daily, in the car as a satnav, to find urban and suburban walking routes and to find nearby shops and restaurants. ----- ### "Know where to go, before you go" — 5.0/5 > **David** | *15 October 2025* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: I have used Google Maps extensively and found the features easy to use to help me navigate to an area unknown to me before, particularly for destinations never visited before. The directions have always been spot-on and the mapping features allow me to zoom in as if I were on the road itself, getting a birds-eye view and street view of where I need to go. When it comes to value for money - it's a free-to-use app, so it costs you nothing to use, and I have never had to use the customer support facility as it is so easy to use. > > **Cons**: Certain parts of the maps are not updated every year, in particular the birds-eye view, but this is a very minor issue. > > As I said, I use Google Maps almost every day as it is readily available with no separate app to download, as it's part of the overall Google suite. ----- ### "Free and easy to use" — 5.0/5 > **Flavio** | *11 March 2026* | Banking | Recommendation rating: 10.0/10 > > **Pros**: Use Google Maps on my personal activities, think the accuracy on real time updates on journeys is quite good. It covers nearly everywhere with good updates on road changes, even in some places where mobile reception is not good, I can use it offline, which is great\! For a free tool, it's really good. > > **Cons**: Sometimes integration between web browser searches and app does not happen as expected, so I need to re-search in app the destination I am going to, which is a bit annoying specially if you're dealing with postcodes and numbers that sometimes are hard to remember, so have to paste and copy. ----- Page: 1 / 75\ Next: [Next page](https://www.capterra.co.uk/software/1010739/google-maps?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1010739/google-maps) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | ----- ## Structured Data