What Is Freshmarketer?

Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition.

Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more.

Freshmarketer Details

Freshworks

https://www.freshworks.com

Founded 2011

Freshmarketer Software - Create Personalized Email Campaigns
Freshmarketer Software - AB Testing
Freshmarketer Software - AI-Chatbots
Freshmarketer Software - Define Customer Journeys
Freshmarketer Software - AB Testing Analytics
Freshmarketer Software - Create Personalized Email Campaigns - thumbnail
Freshmarketer Software - AB Testing - thumbnail
Freshmarketer Software - AI-Chatbots - thumbnail
Freshmarketer Software - Define Customer Journeys - thumbnail
Freshmarketer Software - AB Testing Analytics - thumbnail

Freshmarketer pricing overview

See pricing plans

Freshmarketer has a free version and offers a free trial. Freshmarketer paid version starts at US$19.00/month.


Starting Price

US$19.00/month See pricing details

Free Version

Yes

Free Trial

Freshmarketer deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Freshmarketer Features

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Assessment Management
  • Audience Targeting
  • Behaviour Tracking
  • CRM
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Funnel Analysis
  • Geotargeting
  • Goal Setting / Tracking
  • Heatmaps
  • Landing Pages/Web Forms
  • Mobile Access
  • Monitoring
  • Multivariate Testing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Split Testing
  • Statistical Analysis
  • Survey/Poll Management
  • Surveys & Feedback
  • Test Scheduling
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Widgets
  • Workflow Management

View full list of AB Testing Tools

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Behaviour Tracking
  • Behavioural Analytics
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Visualisation
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Management
  • Embeddable Maps
  • Engagement Tracking
  • Feedback Management
  • For Sales Teams/Organizations
  • For Science
  • Geographic Maps
  • Heatmaps
  • Mobile Access
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Role-Based Permissions
  • Sales Trend Analysis
  • Search/Filter
  • Single Sign On
  • Surveys & Feedback
  • Tagging
  • Templates
  • Territorial Mapping
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

View full list of Heatmap Tools

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation Software

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Behaviour Tracking
  • Campaign Analytics
  • Campaign Management
  • Charting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Keyword Tracking
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Trend Analysis
  • Screen Activity Recording
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualisation
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

View full list of Web Analytics Tools

Freshmarketer Alternatives

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Freshmarketer Reviews for UK Users

Read all reviews

Overall rating

4.4/5

Average score

Ease of Use 4.2
Customer Service 4.4
Features 4.3
Value for Money 4.4

Review software

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Jake C.
Jake C.
eCommerce Analyst
Internet, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 09/03/2019

"Efficient Multi-tool for your Marketing Team"

Pros: Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

Cons: Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

  • Reviewer Source 
  • Reviewed on 09/03/2019
Verified Reviewer
Founder
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 07/11/2018

"All-in-one tool for marketers"

Comments: I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Pros: As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

Cons: 1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey.
2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

  • Reviewer Source 
  • Reviewed on 07/11/2018
Vilius L.
Vilius L.
Digital Consultant
Information Technology & Services, Self Employed
Used the Software for: Free Trial
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 04/10/2020

"Conversion rate optimization doesn't work at all, Support is tragically bad"

Comments: The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product.
The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.

Pros: It was really widely marketed, you can found something advertised about freshmarketer on the every search query.

Cons: The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.

Alternatives Considered: Mouseflow and Hotjar

Reasons for Choosing Freshmarketer: I thougn that freshmarketer would be alittle bit cheaper and wanted to test out the platform.

Reasons for Switching to Freshmarketer: Because of features and price

  • Reviewer Source 
  • Reviewed on 04/10/2020
Verified Reviewer
Web Developer
Marketing & Advertising, 51-200 Employees
Used the Software for: Free Trial
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/05/2019

"Insane Insights"

Comments: You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

Pros: I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature.

Cons: It takes time to set up the first test. Just like everything, there is a learning curve involved.

  • Reviewer Source 
  • Reviewed on 17/05/2019
Verified Reviewer
CTO
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/04/2018

"Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc."

Comments: It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros: - Really simple to setup either the connection to the app and tests.
- Lots of features to experiment with.
- Nice user interface.
- Great documentation.

Cons: - Since it is based on JS, may be slow some times
- The pricing can be high
- Can be a little confusing to set up a split test for the first time.
- Documentation hard to find

  • Reviewer Source 
  • Reviewed on 24/04/2018