--- description: Discover the benefits and disadvantages of Shopify. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Shopify Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [eCommerce Software](/directory/3/ecommerce/software) > [Shopify](/software/83891/shopify) # Shopify Canonical: https://www.capterra.co.uk/software/83891/shopify Page: 1 / 269\ Next: [Next page](https://www.capterra.co.uk/software/83891/shopify?page=2) > Shopify is a commerce platform that helps businesses create online stores, sell across channels, and manage their operations. > > Verdict: Rated **4.5/5** by 6703 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Shopify? Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 6703 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Shopify - **Location**: Ottawa, ON, Canada - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$29.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: BASIC SHOPIFY: $39 per month Online rate: 2.9% + 30¢ In person rate: 2.6% + 10¢ SHOPIFY: $105 per month Online rate: 2.7% + 30¢ In person rate: 2.5% + 10¢ ADVANCED SHOPIFY: $399 per month Online rate: 2.5% + 30¢ In person rate: 2.4% + 10¢ - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, Czechia, Denmark, Finland, France, Germany, India, Italy, Mexico, Netherlands, North Korea, Norway, Poland, Portugal, South Korea, Spain, Sweden and 5 more ## Features - CRM - Catalog Management - Data Security - Discount Management - Electronic Payments - Email Marketing - For Small Businesses - Gift Card Management - Inventory Management - Mobile Access - Multi-Channel Marketing - Multiple Payment Options - Order Management - Payment Gateway Integration - Payment Options - Promotions Management - Reporting/Analytics - Returns Management - SEO Management - Sales Reports - Shipping Management - Shopping Cart - Third-Party Integrations - Website Management - eCommerce Management ## Integrations (24 total) - Birdeye - Brevo - Constant Contact - Cyfe - Extensiv Order Management - Google Ads - Google Analytics 360 - Instagram - Kissmetrics - Klaviyo - Mad Mimi - Mailchimp - Meta for Business - Oberlo - PayPal ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [eCommerce Software](https://www.capterra.co.uk/directory/3/ecommerce/software) ## Related Categories - [eCommerce Software](https://www.capterra.co.uk/directory/3/ecommerce/software) - [Shopping Cart Software](https://www.capterra.co.uk/directory/30848/shopping-cart/software) - [Ecommerce Tools for Small Businesses](https://www.capterra.co.uk/directory/31259/small-business-ecommerce/software) - [Payment Processing Software](https://www.capterra.co.uk/directory/30232/payment-processing/software) - [Retail POS Systems](https://www.capterra.co.uk/directory/31656/retail-pos-system/software) ## Alternatives 1. [WooCommerce](https://www.capterra.co.uk/software/187800/woocommerce) — 4.5/5 (1047 reviews) 2. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10751 reviews) 3. [Squarespace](https://www.capterra.co.uk/software/143461/squarespace) — 4.6/5 (3413 reviews) 4. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2059 reviews) 5. [Odoo](https://www.capterra.co.uk/software/135618/odoo) — 4.2/5 (1318 reviews) ## Reviews ### "A Powerful Platform for Growing E-Commerce Brands" — 5.0/5 > **Gary A** | *24 July 2026* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Shopify is how easy it is to launch and manage an online store, even without extensive technical knowledge. The platform provides everything needed to run an e-commerce business in one place, including website hosting, product management, payment processing, shipping integrations, and marketing tools. As a growing brand, I appreciate the wide range of themes and apps available, which make it easy to customize the store and add new functionality as the business expands. Shopify also integrates seamlessly with social media platforms and sales channels, allowing us to reach customers wherever they shop. Another major advantage is reliability. Shopify handles security, updates, and performance behind the scenes, so I can focus on growing my business rather than maintaining the website. The user-friendly dashboard, mobile app, and detailed analytics make day-to-day operations straightforward and efficient. > > **Cons**: While Shopify is an excellent platform overall, one of the main drawbacks is that costs can add up as your business grows. In addition to the monthly subscription, many advanced features require paid apps, which can significantly increase operating expenses over time. I also found that some customizations require knowledge of Shopify's Liquid coding language or the help of a developer, particularly when making more advanced changes to themes and functionality. While the platform is very user-friendly for everyday tasks, there can be limitations when trying to create highly customized experiences without technical expertise. Another minor frustration is that certain features and reports are only available on higher-tier plans, which can make it difficult for smaller businesses to access the tools they need without upgrading. > > Overall, my experience with Shopify has been very positive. The platform has provided a reliable and scalable foundation for growing my business, making it easy to manage products, process orders, and reach customers through multiple sales channels. The user interface is intuitive, which allowed me to get my store up and running quickly without needing extensive technical knowledge. As my business has grown, Shopify has continued to meet my needs through its extensive app ecosystem, customization options, and integrations with marketing and social media platforms. The platform is consistently updated with new features and improvements, helping merchants stay competitive in an evolving e-commerce landscape. While there are some additional costs associated with premium apps and advanced features, the overall value, reliability, and ease of use make Shopify a platform I would confidently recommend to other entrepreneurs and growing brands. ----- ### "The best eccomerce platform to start your business" — 5.0/5 > **Hayden** | *9 April 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Shopify offers a great working ecommerce shop for businesses. The front end look of the site as well as the price point was also another great positive. adjusting stock levels and editing products was also very straightforward to do. The built in AI bot and other tools helps make it straightforward to build the site. > > **Cons**: Certain plans make the site very limited. SEO limitations also make it hard to drive extra traffic to the ecommerce page > > Positive, Shopify integrated within my website easily \& hassle free. The interface of the store looks professional and updating stock and products is quick and easy, allowing me to concentrate my time in other areas ----- ### "A lot to learn but a lot to give." — 4.0/5 > **Sam** | *13 February 2026* | Food Production | Recommendation rating: 8.0/10 > > **Pros**: It is something we use everyday. It hosts our website as well as allows customers to place orders through it. They pay for their order through it either via paypal or debit/ credit card. We use outside IT support to help run the website. It is more complicated to learn the back end of the website than our past website host but it has allowed us more functionality at the front end, which was our goal in switching. > > **Cons**: It has a lot to learn when you switch over to it. We have had to purchase/ pay for add on's to get the functionality we need. Having said that we couldn't have got the functionality with our previous website host. > > It has allowed our website to be more than it once was and because of that we have seen increased sales through switching platforms. ----- ### "Used Shopify for a decade, overall very disappointed" — 1.0/5 > **Felix** | *29 July 2025* | Food & Beverages | Recommendation rating: 0.0/10 > > **Pros**: The up time of the online shop, and basic foundations of Shopify have been good, one of the few redeeming features; our website is rarely not working, and the payments basically always seem to work. Useful to connect to POS too. > > **Cons**: The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then, how poor the support you get really leaves you worrying that you are trusting this company with your business... We recently had to rest a user account, after 4 days of jumping through hoops to try and get Shopify support to fix it, they reset the wrong account (my admin account), and in the end, after 5 days of no access to our own account, I had to track down a former employee, now in a different country, to get a code to access the account. And no matter how useless the support, if you try and ask for any money back, from the substantial sums you are paying them, it seems the support are trained to completely ignore you, pretend the question doesn't exist. Shopify also seem to be constantly 'updating' things, which actually seems to mean removing support or functionality, over-simplifying things. And then constantly telling you 'shopify can't do that', or 'can't do that anymore' so you need to 'use an app'. So you end up using loads of apps, and any time something goes wrong, shopify just says 'not our problem, you need to speak with the apps support...'. And more and more we are hearing from the App's support that Shopify is stopping them doing things, removing functionality etc. > > After 11 years of use, overall very disappointed with Shopify. And don;'t be fooled that if you just upgrade, the offering will be better: we tried plus (it was underwhelming to say the least, and a complete rip off on price; if I recall correctly, part of the contract you have to sign included not telling others how much it costs you, which says quite a lot....). It was a few years ago, and we wanted a B2B online store, but despite the price tag, back then their B2B offering didn't even have payment terms.. (pay on 30 days), among a ton of other issues (like not being able to have a different billing address and shipping address for wholesale orders). Turned out we were basically paying a lot of money to be guinea pigs.. The wider issue we have seen, as a difference from the early years we used Shopify to now is that the support has become incredibly poor. You can be paying them a lot of money each year, but doesn't mean you'll be able to speak to someone, or should expect a reply within 48 hours when you finally get through... Let alone the issue being sorted promptly, and efficiently. And time and time again, when we have an issue, their support process seems a mess, to the extent that you get real fear and anxiety that you are so reliant on them for your online shop/business. ----- ### "Sell online easy with Shopify" — 5.0/5 > **Verified Reviewer** | *15 March 2026* | Design | Recommendation rating: 8.0/10 > > **Pros**: First time using Shopify it was very easy to set-up and integrate into my shop. And as a customer I remembered how many payment options they offered me so I was pretty excited to be able to offer the same experience to my customers. > > **Cons**: Although the back-office gave me a lot of data it was a bit of a learning curve navigating the menu system and getting comfortable with the analytics. > > It was easy to use and install and it improved our end user experience. Plus with built in customer support it was a no brainer for us. ----- Page: 1 / 269\ Next: [Next page](https://www.capterra.co.uk/software/83891/shopify?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/83891/shopify) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data