Vital for our Marketing Department

Reviewed on 24/05/2019
Verified Reviewer
Account Manager
Fund-Raising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: ActiveCampaign has allowed us to keep on top of our marketing to new prospects. It allows our sales team to follow up with those active prospects to have focused conversations and drive sales.

Pros: I love the automation that can be set with ActiveCampaign. It is used daily by our marketing department to setup marketing automation. I am able to quickly see what was sent to the prospect and have detailed and focused follow-up conversations.

Cons: Their CRM element is lagging behind the competition but when used in conjunction with their marketing power it's a great software.

ActiveCampaign — Best Email Software I've Used

Reviewed on 03/10/2019
Eli S.
Senior Communications Associate
Public Relations & Communications, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Very easy to include mass mailings for any number of accounts.

Pros: Very easy to customize mailings and use templates for quick servicing

Cons: Can be hard to move lists across different accounts where needed.

Powerful Automation

Reviewed on 28/03/2019
Verified Reviewer
Owner
Health, Wellness & Fitness, Self Employed
Used the Software for: Free Trial
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: It does a lot of things more expensive software can do in terms of email automation

Cons: I tried a few similar products and found some other tools that met my needs better from a cost and customisation perspective.