--- description: Discover the benefits and disadvantages of ActiveCampaign. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.co.uk/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.co.uk/software/79367/activecampaign?page=2) > Cloud-based marketing and sales automation platform with email, SMS, WhatsApp, CRM, landing pages, and AI-driven automation. > > Verdict: Rated **4.6/5** by 2570 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2570 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Conversion Tracking - Customer Database - Customer Segmentation - Data Import/Export - Drag & Drop - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Qualification - Marketing Automation - Mass Texting - Mobile Optimization - Monitoring - Multi-Channel Communication - Multi-Channel Marketing - Personalisation - Pipeline Management - Prioritisation - ROI Tracking - Reporting & Statistics - Sales Activity Management - Sales Forecasting - Sales Pipeline Management - Sales Reports - Shared Contacts - Social Marketing - Subscriber Management - Task Management - Template Management - WYSIWYG Editor - Workflow Automation - Workflow Management ... and 32 more features ## Integrations (116 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Illustrator - Adobe Photoshop - Agentforce - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker - BookingKoala - Braze ... and 101 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Form Builder Software](https://www.capterra.co.uk/directory/33235/form-builder/software) ## Alternatives 1. [EmailOctopus](https://www.capterra.co.uk/software/147415/emailoctopus) — 4.8/5 (657 reviews) 2. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) 3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3523 reviews) 4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2324 reviews) 5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 September 2025* | Music | Recommendation rating: 6.0/10 > > **Pros**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Cons**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Overall great experience, some bugs have creeped up" — 4.0/5 > **Inamari** | *14 April 2025* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: The ease of use of setting up an automation, importing contacts etc. > > **Cons**: Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing. ----- ### "AC is a green light" — 5.0/5 > **Cris** | *18 January 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: It has everything you need to manage all of your email marketing > > **Cons**: Sometimes it was difficult to load if internet speeds weren’t 100% > > Brilliant and would recommend to anyone who wants to scale their email marketing ----- ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner" — 5.0/5 > **Mark** | *13 July 2026* | Machinery | Recommendation rating: 10.0/10 > > **Pros**: I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. > > **Cons**: ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. > > Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success ----- ### "Automation feels like a breath of fresh air" — 5.0/5 > **Jessica** | *27 September 2026* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: The automation builder is a real win - drag‑and‑drop steps, conditional logic, and built‑in email templates let me set up drip campaigns in minutes. Integration with Zapier and Shopify keeps our sales data synced without writing code. > > **Cons**: The interface is packed, which means the learning curve can be steep for newcomers. Documentation sometimes skips over the more advanced workflow triggers, and the pricing jumps up once you need more contacts – a bit of a snag for scaling. > > I love how the automation builder lets me set up a drip campaign that triggers a personalized email when a lead downloads a PDF, then moves them to a nurture sequence. It saved me hours and made my outreach feel personal without manual follow-ups. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.co.uk/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data