---
description: Discover the benefits and disadvantages of SAP Customer Experience.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SAP Customer Experience Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [SAP Customer Experience](/software/77372/sap-crm)

# SAP Customer Experience

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> Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes.
> 
> Verdict: Rated **4.3/5** by 245 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SAP Customer Experience?

Marketing, sales and customer service teams in any size organization.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 245 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: SAP
- **Founded**: 1999

## Commercial Context

- **Starting Price**: US$58.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: The solution is offered on a subscription payment model and varies depending on your requirements.

SAP offers small business pricing options.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, China, Germany, India, Japan, United Kingdom, United States

## Features

- Automated Routing
- CRM
- Campaign Management
- Campaign Planning
- Channel Management
- Communication Management
- Contact Management
- Customer History
- Email Management
- Feedback Management
- For Insurance Industry
- Interaction Tracking
- Knowledge Base Management
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Segmentation
- Live Chat
- Marketing Automation
- Mobile Access
- Multi-Campaign
- Multi-Channel Data Collection
- Pipeline Management
- ROI Tracking
- Reporting/Analytics
- Sales Pipeline Management
- Support Ticket Management

## Support Options

- Chat

## Category

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)
- [Customer Service Software](https://www.capterra.co.uk/directory/22/customer-service/software)
- [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software)
- [MRM Software](https://www.capterra.co.uk/directory/31020/mrm/software)

## Alternatives

1. [Freshdesk](https://www.capterra.co.uk/software/124981/freshdesk) — 4.5/5 (3412 reviews)
2. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18771 reviews)
3. [Zendesk Suite](https://www.capterra.co.uk/software/164283/zendesk) — 4.4/5 (4076 reviews)
4. [LiveChat](https://www.capterra.co.uk/software/62194/livechat) — 4.6/5 (1719 reviews)
5. [LiveAgent](https://www.capterra.co.uk/software/102188/liveagent) — 4.7/5 (1758 reviews)

## Reviews

### "All the data we need to improve customer experiences" — 5.0/5

> **David** | *3 May 2024* | Banking | Recommendation rating: 8.0/10
> 
> **Pros**: Ease of use, 
Cloud based so no impact on local storage capacity.
"Intelligent" information which proved highly effective
> 
> **Cons**: All positives experiences to date using this tool

-----

### "SAP the good and the bad" — 4.0/5

> **Sharrell** | *26 September 2024* | Media Production | Recommendation rating: 6.0/10
> 
> **Pros**: Once you learn how to use it it is a great tool for customer service and data.
> 
> **Cons**: There is a definite learning curve to "getting it". That can be frustrating. Also I have been advised several times that others cant interface with anyone who uses uit.
> 
> Once I learned it it was good. It also gives you an extra marketable skill for the future.

-----

### "Sap CX add-ons" — 4.0/5

> **Ajay** | *7 March 2025* | Mechanical or Industrial Engineering | Recommendation rating: 8.0/10
> 
> **Pros**: Ease with which average customer is able to connect to the Company for order , sales and services.
> 
> **Cons**: Still it is bot old fashioned, compared to sales orders options available, like simplicity of data entry.
> 
> It is better version of SAP CRM system service of SAP team. As data is on cloud it's waiting time is very less. Also it is not too complicated to use.

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### "Enhances the customer experience" — 5.0/5

> **India** | *31 May 2025* | Hospital & Health Care | Recommendation rating: 9.0/10
> 
> **Pros**: Makes the customer service experience more personal and efficient. Gives the customer a great experience.
> 
> **Cons**: The software is easy to use but would like a better look and layout. There’s no confusion on how to use it but the appearance could be improved.

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### "Great experience" — 5.0/5

> **Regina** | *25 April 2025* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: It is a system that allows you to respond to customers and well as process disputes
> 
> **Cons**: There was nothing that I didn’t like, it just took some flexibility to learn a new system compared to what I was used to
> 
> It was a good experience be use it makes your work processes simplified and have various capabilities

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/77372/sap-crm)

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| de-CH | <https://www.capterra.ch/software/77372/sap-crm> |
| en | <https://www.capterra.com/p/77372/SAP-CRM/> |
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| nl-BE | <https://www.capterra.be/software/77372/sap-crm> |
| pt | <https://www.capterra.com.br/software/77372/sap-crm> |
| pt-PT | <https://www.capterra.pt/software/77372/sap-crm> |

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