---
description: Discover the benefits and disadvantages of SAP Customer Experience.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SAP Customer Experience Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [SAP Customer Experience](/software/77372/sap-crm)

# SAP Customer Experience

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> Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes.
> 
> Verdict: Rated **4.3/5** by 245 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SAP Customer Experience?

Marketing, sales and customer service teams in any size organization.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 245 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: SAP
- **Founded**: 1999

## Commercial Context

- **Starting Price**: US$58.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: The solution is offered on a subscription payment model and varies depending on your requirements.

SAP offers small business pricing options.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, China, Germany, India, Japan, United Kingdom, United States

## Features

- Automated Routing
- CRM
- Campaign Management
- Campaign Planning
- Channel Management
- Communication Management
- Contact Management
- Customer History
- Email Management
- Feedback Management
- For Insurance Industry
- Interaction Tracking
- Knowledge Base Management
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Segmentation
- Live Chat
- Marketing Automation
- Mobile Access
- Multi-Campaign
- Multi-Channel Data Collection
- Pipeline Management
- ROI Tracking
- Reporting/Analytics
- Sales Pipeline Management
- Support Ticket Management

## Support Options

- Chat

## Category

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)
- [Customer Service Software](https://www.capterra.co.uk/directory/22/customer-service/software)
- [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software)
- [MRM Software](https://www.capterra.co.uk/directory/31020/mrm/software)

## Alternatives

1. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18800 reviews)
2. [Zendesk Suite](https://www.capterra.co.uk/software/164283/zendesk) — 4.4/5 (4089 reviews)
3. [LiveChat](https://www.capterra.co.uk/software/62194/livechat) — 4.6/5 (1727 reviews)
4. [LiveAgent](https://www.capterra.co.uk/software/102188/liveagent) — 4.7/5 (1787 reviews)
5. [Freshdesk](https://www.capterra.co.uk/software/124981/freshdesk) — 4.5/5 (3466 reviews)

## Reviews

### "SAP the good and the bad" — 4.0/5

> **Sharrell** | *26 September 2024* | Media Production | Recommendation rating: 6.0/10
> 
> **Pros**: Once you learn how to use it it is a great tool for customer service and data.
> 
> **Cons**: There is a definite learning curve to "getting it". That can be frustrating. Also I have been advised several times that others cant interface with anyone who uses uit.
> 
> Once I learned it it was good. It also gives you an extra marketable skill for the future.

-----

### "SAP CRM Sales Tool you can Count on" — 5.0/5

> **Verified Reviewer** | *22 January 2019* | Consumer Goods | Recommendation rating: 9.0/10
> 
> **Pros**: I really like that I can use this in a browser it really makes our call center work better.
> 
> **Cons**: There is a steep learning curve in getting to know the UI and how to use it.

-----

### "Best CRM tool with vast features" — 5.0/5

> **Dipesh** | *17 May 2018* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: In SAP CRM, there are various modules like Service, Sales, Marketing etc. Service module provides extensive features including service orders, service plans. You can manage your company's sales through Sales module. Marketing consists of lead, campaigns, loyalty management etc. It is a poweful tool for any large business.
> 
> **Cons**: SAP CRM has WebUI, which is difficult to customize but easy to configure. You require a lot of SAP WebUI programming to enhance this WebUI.

-----

### "Enhances the customer experience" — 5.0/5

> **India** | *31 May 2025* | Hospital & Health Care | Recommendation rating: 9.0/10
> 
> **Pros**: Makes the customer service experience more personal and efficient. Gives the customer a great experience.
> 
> **Cons**: The software is easy to use but would like a better look and layout. There’s no confusion on how to use it but the appearance could be improved.

-----

### "Sap CX add-ons" — 4.0/5

> **Ajay** | *7 March 2025* | Mechanical or Industrial Engineering | Recommendation rating: 8.0/10
> 
> **Pros**: Ease with which average customer is able to connect to the Company for order , sales and services.
> 
> **Cons**: Still it is bot old fashioned, compared to sales orders options available, like simplicity of data entry.
> 
> It is better version of SAP CRM system service of SAP team. As data is on cloud it's waiting time is very less. Also it is not too complicated to use.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/77372/sap-crm)

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| pt-PT | <https://www.capterra.pt/software/77372/sap-crm> |

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