--- description: Discover the benefits and disadvantages of Tableau. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Tableau Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Data Visualisation Tools](/directory/30696/data-visualization/software) > [Tableau](/software/77260/tableau) # Tableau Canonical: https://www.capterra.co.uk/software/77260/tableau Page: 1 / 96\ Next: [Next page](https://www.capterra.co.uk/software/77260/tableau?page=2) > Cloud-based and on-premises analytics platform for data visualization, preparation, KPI monitoring, and AI-assisted insights via. > > Verdict: Rated **4.6/5** by 2361 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Tableau? Organizations of all sizes across healthcare, financial services, sales, marketing, and nonprofit industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2361 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: For Individuals Tableau Creator: $70 USD/user/month, billed annually For Teams \& Organizations (On-premises or public cloud) Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $35 USD/user/month, billed annually Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required Fully hosted by Tableau Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $42 USD/user/month, billed annually Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: Chinese, English, French, German, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Canada, Germany, India, Indonesia, Japan, Singapore, South Korea, Switzerland, United Kingdom, United States ## Features - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Alerts/Escalation - Behavioural Analytics - Benchmarking - Campaign Tracking - Collaboration Tools - Customer Database - Customisable Dashboard - Customisable Reports - Dashboard - Dashboard Creation - Data Analysis Tools - Data Capture and Transfer - Data Cleansing - Data Connectors - Data Discovery - Data Governance - Data Integration - Data Mapping - Data Storage Management - Data Visualisation - Drag & Drop - ETL Tools - High Volume Processing - Information Governance - KPI Monitoring - Modeling & Simulation - Multiple Data Sources - Multivariate Analysis - Performance Metrics - Performance Monitoring - Publishing/Sharing - Real-Time Analytics - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Scheduled/Automated Reports - Search/Filter - Self Service Data Preparation - Self-service Analytics - Statistical Process Control - Statistical Simulation - Text Analysis - Trend Analysis - Visual Analytics - Visual Discovery - Website Analytics ... and 34 more features ## Integrations (74 total) - AWS Cloud Development Kit (AWS CDK) - AWS Lambda - Agentforce - Airtable - Alteryx - Amazon Athena - Amazon Redshift - Apache Airflow - Asset-Map - Azure Analysis Services - Azure Databricks - Azure SQL Database - BigQuery - Blue Yonder Transportation Management - Collibra ... and 59 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) ## Related Categories - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) - [Predictive Analytics Software](https://www.capterra.co.uk/directory/30945/predictive-analytics/software) - [Data Preparation Software](https://www.capterra.co.uk/directory/32747/data-preparation/software) - [Embedded Analytics Software](https://www.capterra.co.uk/directory/31697/embedded-analytics/software) - [Location Intelligence Software](https://www.capterra.co.uk/directory/31461/location-intelligence/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.co.uk/software/176586/power-bi) — 4.6/5 (1892 reviews) 2. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8101 reviews) 3. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (286 reviews) 4. [Domo](https://www.capterra.co.uk/software/119119/domo) — 4.3/5 (331 reviews) 5. [MATLAB](https://www.capterra.co.uk/software/125813/matlab) — 4.6/5 (2097 reviews) ## Reviews ### "Powehouse of datavisualisation, but a big investment." — 4.0/5 > **Verified Reviewer** | *27 April 2026* | Biotechnology | Recommendation rating: 6.0/10 > > **Pros**: I think the dashboards are beautiful, and drilling down into different levels gives you a lot of freedom in analysing trends. Connecting to databases is easy and there are many options e.g. SQL/CSV/Text. > > **Cons**: There is a large learning curve to use Tableau for data visualisation and analysis, so in my opinion, training is required. Given that the licences are expensive, this makes the cost of entry to use Tableau in a company quite high, especially for small companies. > > It's clear that Tableau is an industry standard for creating dashboards and visualising data. It can go deep into analysis and present results in a completely customisable way. However, for smaller projects and lighter uses, it's an expensive piece of software. There are other competitors which are low cost and would get you 75% of the way there (e.g. Google Data studio and Power BI form microsoft). ----- ### "Powerful but takes time to master for complex dashboards" — 5.0/5 > **Isla** | *14 June 2026* | Philanthropy | Recommendation rating: 9.0/10 > > **Pros**: the flexibility of calculated fields and LOD (Level of Detail) expressions, they let me build fairly advanced metrics without having to preprocess everything in SQL. The variety of built-in visualisations is strong too; things like heat maps, scatter plots with trend lines, and geographic maps are easy to set up. > > **Cons**: Licensing cost is also a real consideration, especially for teams that need multiple creators rather than just viewers. It can get expensive quickly compared to lighter BI tools. > > It’s not “plug and play” for complex use cases, it rewards time invested in learning its calculation system, data engine behaviour (like Hyper), and best practices for performance tuning. I’d say it’s best suited for teams that are serious about analytics and willing to invest in building proper dashboards rather than quick ad-hoc charts. ----- ### "Useful tool for small business" — 5.0/5 > **Kaycee** | *19 July 2026* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: I like the UI of Tableau a lot\! You can view all the data you need to know on the dashboard. Just a few clicks to check further into the data. > > **Cons**: Can be a bit complicated if you are not familiar with the data in the tool. Take some time for me to learn how to use the platform > > I like it. It’s good for small to medium sized business. You don’t need to build a complexed system but just syn your business sales data to easily review the sale performances ----- ### "Powerful Visual Analytics for Data‑Driven Teams" — 4.0/5 > **Hameeda** | *18 March 2026* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Strong, clear data visualisations that make insights easy to understand. Smooth drag‑and‑drop interface once you get used to it. Connects well to many data sources. > > **Cons**: Steep learning curve for advanced features. Pricing can be high for smaller teams. Some workflows feel split between different Tableau products. > > Tableau makes it easy to turn complex data into clear, interactive visuals. Once you understand the basics, building dashboards and exploring insights feels smooth and efficient, though some advanced features take time to learn. ----- ### "Easy to use and visualise data for all our internal stakeholders" — 4.0/5 > **Anthony** | *24 February 2025* | Accounting | Recommendation rating: 8.0/10 > > **Pros**: Easy to use, customise and create dashboards. One of the best pieces of software I've used to visualise data. A one stop shop for our internal stakeholders to monitor items important to them. Handles big amounts of data well. > > **Cons**: If you're trying to get a lot of data onto a crosstab can become clunky to set up. The Customer Support also isn't great. > > Overall been good, quite an easy learning curve when you know how and community provides good support even if customer service doesn't. ----- Page: 1 / 96\ Next: [Next page](https://www.capterra.co.uk/software/77260/tableau?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/77260/tableau) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data