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Benchmark Email Reviews

About Benchmark Email

Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support.

Learn more about Benchmark Email

Pros:

These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use.

Cons:

Most of the email appears to be arriving in people's spam inboxes. Can't seem to resend email to people who have soft bounces.

Benchmark Email ratings

Average score

Ease of Use
4.4
Customer Service
4.3
Features
4.1
Value for Money
4.2

Likelihood to recommend

7.8/ 10

Benchmark Email has an overall rating of 4.3 out of 5 stars based on 191 user reviews on Capterra.

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Filter reviews (191)

Elle
Elle
Company Owner in Spain
Verified LinkedIn User
Design, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A strong contender for the existing market leaders

5.0 11 months ago

Pros:

I came across Benchmark when a client decided to use them. I found it very easy to use and to set up for them.

Cons:

I haven't found any cons thus far. Everything seems to be fairly simple to do.

Polaris Software Response

11 months ago

Elle, thanks for taking time to leave your feedback! We're glad you've found Benchmark Email easy to use. We have an agency program that you may find relevant for any other clients you bring on: https://www.benchmarkemail.com/partners/agencies/ . Cheers!

Frank
Co-founder & Executive Director in US
Religious Institutions, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Benchmark Email Is The Benchmark of Email Marketing

5.0 2 years ago

Comments: We have used BE since 2016 and only have one other similar service in case we need a backup, but have not needed it. Benchmark Email service is a sure thing we have come to depend on because 90% of our subscribers communicate with us by email rather than social media.

Pros:

Benchmark Email has an archive page of past email campaigns sent. This also has very good SEO! It also has a community area that works like a blog, but needs some attention to the design and updating the social share buttons. So when we send out an email we also link to either of the above for subscribers to keep track if they missed an email or want to share it. We don't need to depend on a blog or website, though we have that too.

Cons:

With regards to the archive page the emails send often post out or order, so I have to go in there from time to time an put them in order. There are other glitches like this but not often, that don't really affect the emails being sent, however support has always been accommodating either with a fix or a solution.

Ranjan
CEO in India
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Using Benchmark for last 8-9 years

1.0 6 years ago

Comments: Excellent - till a year back
Poor - since the last few months (just unacceptable)
Unless there is restoration of Benchmark used to be, we will stop using the platform

Pros:

Ease of use ... pro-active helpdesk This has been reason that we have been using the platform for so many years

Cons:

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark. All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Polaris Software Response

6 years ago

Hi Ranjan, We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability. While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help. - Benchmark Team

Andrew
Research Manager in Vietnam
Market Research, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easy to use platform

5.0 6 years ago

Comments: Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Pros:

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons:

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Polaris Software Response

6 years ago

Hello Andrew, Thank you for the review and high rating. Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Fund-Raising, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Great customer service!

5.0 2 years ago

Comments: I'm impressed with how professional they are, as well as how accessible. It's not hard to reach someone when something goes wrong (which is usually due to my inexperience with their interface).

Pros:

Benchmark is head and shoulders above our experiences with other firms. While the interface is not quite as intuitive as I would like, it is easy enough to master, and there is ample customer service to help along the way. I cannot say enough good things about the people I've dealt with there so far.

Cons:

I did have a problem with importing a graphic, even though it was in a format normally accepted (jpeg). Haven't found the time to resolve this, but that's on me, not them.

Marika
Human Resources Manager in US
Health, Wellness & Fitness, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email: A Reliable Email Marketing Solution

5.0 11 months ago

Pros:

Benchmark Email is an affordable and reliable to use. It has been an accurate email marketing solution.

Cons:

Benchmark Email has been flawless. Benchmark Email has been the best.

Polaris Software Response

11 months ago

Hi Markika, thanks for taking time to leave your feedback! We're happy you've had a positive experience. Let us know how we can continue to help you meet your marketing goals!

Jackson
IT Manager in US
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email Is Reliable

5.0 11 months ago

Pros:

I like the efficient features of Benchmark Email. Benchmark Email is easy to manage.

Cons:

No dislikes for Benchmark Email. Benchmark Email has been impressive.

Polaris Software Response

11 months ago

Jackson, thank you for taking time to leave your kind words. We strive to make email marketing the simplest part of your day, and it is great to hear that you are finding everything easy to manage. Take care, and do reach out should any needs arise!

Abhilash
Accountant in US
Textiles, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

I Love the Powerful Features of Benchmark Email

5.0 9 months ago

Pros:

With Benchmark Email, we are able to make email marketing smooth. It is a powerful tool with great capabilities.

Cons:

Benchmark Email is amazing. I haven't seen any dislikes.

Andrei
Branch Manager in UK
Accounting, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email

5.0 9 months ago

Comments: Is a great app, everything works great and support is helpful.

Pros:

Setting up the account is easy, it has an intuitive user interface and starting the first campaign was very easy. The builder is optimized very good for mobile device as almost all users use the phone the most. Support is super and fast, they do a great job.

Cons:

Beside the price I can't say there are any cons.

Ilenia
Accounting Officer in US
Hospital & Health Care, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The Ideal Email Marketing Solution

5.0 9 months ago

Pros:

Content management and handling email marketing is easy. It is smooth and easy to manage

Cons:

With Benchmark Email, it is all smooth. No serious cons.

Clayton
Director in Romania
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

An Excellent Product

5.0 11 months ago

Pros:

Benchmark Email has been a great asset to our non-profit organization. I highly recommend it!

Cons:

After many years of use, I can't find anything to complain about.

Polaris Software Response

11 months ago

Clayton, thanks for taking time out of your day to recommend Benchmark Email! If there's anything we can do to continue your positive experience, we're all ears! Take care.

Juan
WebMaster in Costa Rica
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Unlimited emails per day, this is how I summarize this efficient platform

5.0 3 years ago

Comments: In the company where we use this tool, we send between 10,000 and 15,000 emails a day, the most important thing is that at the end of the month there are more than 250,000 emails to our databases, with open rates always above 10% and with tools tracking, landing pages and many other functions we have always stressed that Benchmark Email is the best company of its kind in the world. Others much more recognized may offer the same, but at prices well above what they grant, so you will always be grateful with this tool

Pros:

The main feature to highlight is the price (what they provide for that excellent price is hard to match for many other competing companies) and its excellent function of being able to send thousands of emails per day to my lists, without thinking that they will charge me extras or that my emails will end.

Cons:

It will sound strange, but in more than 5 years of using this Benchmark Email platform, we have never had problems of any kind, they have always served us excellently, they have always offered us improvements at unbeatable prices and we have never had problems.

Derrick
Marketing Specialist in US
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great but needs improvement

3.0 6 years ago

Comments: Its a decent program but for the money, it is to many glitches that need to be addressed. Spell check needs to be added back into the program as well.

Pros:

Easy to Use Clean layout Ease of customizing templates Training other team members on how to use is easy

Cons:

Customer service is not that great - Most are not American so language is hard to understand Too many glitches when working in templates Have to send several TEST emails to make sure the functions are correct The same email delivered to different members of my team show up differently or have different links A lot of bugs in the back that need to be addressed No Spell check function anymore The image editor is not that great uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded

Polaris Software Response

6 years ago

Hello Derrick, Thanks for your feedback. Whenever you have a moment, chat with us and let us know your concerns. We'll be glad to offer you a solution. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Environmental Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email is Indeed the Benchmark

5.0 6 years ago

Comments: Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform

Pros:

It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive

Cons:

Everything works perfectly in my opinion. There is virtually nothing to dislike

Polaris Software Response

6 years ago

Hello, Thanks for your review. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Really good but expensive and complicated

4.0 3 years ago

Pros:

- accurate statistics - easy to use - flexible design (emails looks good on any screen/device)

Cons:

- price is too high - pretty slow support - it is hard to adjust scheduled emails considering all available settings (especially time zones)

Verified Reviewer
Verified LinkedIn User
Entertainment, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Used for our monthly investor updates

4.0 2 years ago

Comments: Great! Just annoying to have emails go to spam.

Pros:

I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.

Cons:

My emails would often go to Junk. I even "warmed up" my email, but I still had problems.

Hasnain
Digital Marketing Apprentice in UK
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great Service

5.0 6 years ago

Comments: The software overall is great. It allows me import the contacts I want in any way I want, create emails, schedule or send emails out immediately and even has analytics for the emails that have been sent out.

Pros:

When creating an email, it is ever so easy. There are many templates to choose from and if you don't want a template you don't have to use one! I can create an email within minutes as the click and drop feature allows me to have my email layouts exactly the way I want it.

Cons:

Some of the templates I am unable to add things to. For example, there was a template with a blank space for aesthetic reasons. I would have much rather place an image in the area, however I couldn't. There isn't many negatives I can comment on this software as it is brilliantly done.

Polaris Software Response

6 years ago

Hello Hasnain, Thanks for the great feedback. Next time you're working on a template and need assistance, let us know! - Benchmark Team

Amanda
Marketing Manager in US
Health, Wellness & Fitness, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Good but better customer communication needed

4.0 6 years ago

Comments: Overall, the program works well. Communication needs worked on.

Pros:

The software is easy to use and offers a variety of layouts.

Cons:

Over the past 12 months or so, Benchmark has removed several internal functions. No communication about the changes was shared and we did not find out until we had to contact customer service. Each time we were told that Benchmark now recommends third-party add-ins.

Polaris Software Response

6 years ago

Hello Amanda, Thanks for your review. We will take your feedback into consideration. - Benchmark Team

Jeetendraa
Propreitor in India
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best for email marketing

5.0 6 years ago

Comments: Its good and price effective.

Pros:

Very easy to use.As you don't require a trained staff to work on benchmark.

Cons:

More templates to be included. As for travels there are very few. You must include new templates in every 2/3 months. So that we dont use the same templates again and again. Also templates options for Indian Festivals.

Polaris Software Response

6 years ago

Hello Jeetendraa, Thank you for the review and high rating. We will take into consideration the templates request. - Benchmark Team

Michelle
Owner in US
Arts & Crafts, Self Employed
Used the Software for: 1-5 months
Reviewer Source

It just didn't work for me.

4.0 8 years ago

Comments: I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it?

Pros:

The emails look very professional and the software is easy to use.

Cons:

I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.

Polaris Software Response

8 years ago

Hello Michelle, Thank you for this feedback, it really means a lot to us. Based on your feedback, I understand your decision to use an alternative service. Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well. We are also working on more education to help our users understand best email marketing practices. Again, Thank You for this feedback and we hope the next time you try us, your experience is much better. - Daniel Miller

Verified Reviewer
Verified LinkedIn User
Media Production, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Review

4.0 6 years ago

Comments: We have been using it for a long time

Pros:

This software is practical to use in a daily v

Cons:

The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list.

Polaris Software Response

6 years ago

Hi, Thank you for your feedback. Whenever you have a moment, please chat with us, we'd love to assist you on the email sender matter. - Benchmark Team

Eduardo
CEO in El Salvador
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

My Review

4.0 2 years ago

Comments: Good enough in order to be used for E-Mail Marketing

Pros:

It has many Features for e-mail marketing

Cons:

It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes)

Nicolette
Executive Assistant in Canada
Farming, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

To use or not to use - that is the question

4.0 6 years ago

Comments: I find it user friendly and has a quality feel and look to it.

Pros:

I like that once the template is built it is very easy to customize or change components of it from one publication to another as far as text or images, links etc.

Cons:

I wish when you had an image with text that the text would automatically wrap around the picture instead of having to build in another text box. Otherwise the text is off to the side and there is a large empty column on the right or left. If it had the capacity to text wrap it would be so much easier.

Polaris Software Response

6 years ago

Hello Nicolette, Thanks for your feedback. We noted down the text wrap feature request. - Benchmark Team

Lynette
Assistant in US
Photography, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great software

5.0 6 years ago

Comments: Benvhmark is easy to use and hreat product

Pros:

Easy to use. Use the software daily and I never have a problem

Cons:

Nothing. The software is great to use dsily

Polaris Software Response

6 years ago

Hello Lynette, Thanks for your review and high rating. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Management Consulting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use and scalable

5.0 6 years ago

Comments: Email marketing , small business

Pros:

Easy to use and very practical, code, 3th parts options, partnert programs

Cons:

Sometimes emails go to spam and reports dont show exactly what happened

Polaris Software Response

6 years ago

Hello, Thanks for your review. Please let us know what you need to see on your reports. We're always improving our features. - Benchmark Team