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About BigSpy

Ad spy tool for people to draw creative inspirations for their new marketing campaigns.

Learn more about BigSpy

Pros:

It has integration of all ad networks even tiktok as well.

Cons:

Not sure yet, need to use the software some more before I talk $hit.

BigSpy ratings

Average score

Ease of Use
4.7
Customer Service
4.7
Features
4.8
Value for Money
4.6

Likelihood to recommend

8.7/10

BigSpy has an overall rating of 4.8 out of 5 stars based on 2,408 user reviews on Capterra.

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Filter reviews (2,408)

Murtaza Ali Najmi
Murtaza Ali Najmi
Owner in India
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

A Treasure bank for Ads

5.0 last year

Comments: All in all, I've had a blast using BigSpy. Despite a few hiccups with the interface and the paid features, the benefits massively outweigh the drawbacks. It's like having a secret agent who knows all about the ad world, helping you make smarter, more informed decisions. If you're in the ad game, give BigSpy a whirl; I bet you'll find it as valuable as I do!

Pros:

Hey there, let me just say, BigSpy's content library is a game-changer! Imagine having a treasure chest of ad examples at your fingertips—talk about a time-saver. The variety and depth of the ads you can explore are fantastic, whether you're a newbie trying to figure things out or a seasoned marketer aiming to up your game. And let's not forget those nifty search filters; they're like the Swiss Army knife for ad research!

Cons:

On the flip side, while BigSpy is chock-full of features, it can feel a bit overwhelming at first. The user interface isn't the most intuitive, and it took me a hot minute to navigate through the sea of options. Plus, some of the more advanced analytics features are behind a paywall, which is a bit of a downer if you're on a budget.

Marcio
Senior Media Buyer in Brazil
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

BigSpy best spy tool

5.0 4 weeks ago New

Comments: My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research.

Pros:

Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies.

Cons:

What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users.

witoon
Branding in US
Marketing & Advertising, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Very helpful site

3.0 last year

Pros:

As a marketing manager, I understand the importance of utilizing effective tools to gain insights and stay ahead in the competitive landscape. When it comes to BigSpy, there are several aspects that I found particularly impressive.One of the standout features of BigSpy is its comprehensive and powerful market research capabilities. The platform provides a wealth of data and analytics, allowing marketers to gain valuable insights into their target audience, competitors, and industry trends. This data-driven approach enables me to make informed decisions and develop effective marketing strategies.Another aspect that I appreciate about BigSpy is its user-friendly interface. Navigating through the platform is intuitive, making it easy to access the desired information quickly. The clean and organized layout enhances productivity and saves valuable time, allowing me to focus on analyzing the data and developing impactful campaigns.Furthermore, BigSpy offers a wide range of ad intelligence tools that enable me to monitor and analyze the advertising strategies of my competitors. This feature is invaluable as it helps me identify emerging trends, understand what resonates with the target audience, and adapt my own campaigns accordingly. By staying up-to-date with the latest advertising trends, I can ensure that my marketing efforts remain relevant and engaging.

Cons:

As a marketing manager, I always strive to provide constructive feedback to help improve the tools and platforms I use. While BigSpy offers many valuable features, there are a few areas where I believe there is room for improvement.One aspect that I found slightly challenging is the pricing structure of BigSpy. While the platform offers different subscription plans, the cost may be a consideration for some businesses, especially smaller ones with limited marketing budgets. It would be beneficial if BigSpy could explore more flexible pricing options or provide additional tiers to cater to a wider range of businesses.Additionally, while BigSpy provides a wealth of data and analytics, the sheer volume of information can sometimes be overwhelming. It would be helpful to have more advanced filtering and sorting options to streamline the data analysis process. This would allow marketers to quickly identify the most relevant insights and focus their efforts more efficiently.Lastly, while the user interface of BigSpy is generally user-friendly, there were a few instances where I encountered minor glitches or experienced slower loading times. Enhancing the platform's overall performance and addressing any technical issues would further enhance the user experience.Despite these minor areas for improvement, I believe that BigSpy remains a valuable tool for marketers. Its comprehensive market research capabilities, ad intelligence tools, and commitment to innovation outweigh any

Didik
Head in Indonesia
Nonprofit Organization Management, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

ad spying and analysis incredibly straightforward

5.0 3 months ago

Comments: The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone involved in digital marketing or competitive analysis. The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and analyze relevant campaigns.

Pros:

BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward. The platform offers a vast database of ads across multiple social media channels, making it easy to find trending campaigns and analyze competitors’ strategies

Cons:

One of the main drawbacks is the limited access to certain features unless you subscribe to higher-tier plans. Some of the more advanced analytics and filtering options are locked behind a paywall, which can be frustrating for users who need these capabilities but are on a tighter budget.

Ananda
Owner in Indonesia
Arts & Crafts, Self Employed
Used the Software for: Free Trial
Reviewer Source

bigspy Experience

5.0 last month New

Comments: BigSpy provides comprehensive insights into the performance and trends of ads across multiple platforms like Facebook, Instagram, YouTube, Twitter, and more. Users can explore ads by category, platform, or specific criteria, making it useful for competitive research.While the tool is powerful, new users might find it somewhat complex initially, especially when it comes to refining searches and interpreting data. If we're trying to understand what types of ads are succeeding in our industry or niche, BigSpy is a great tool to analyze our competitors’ creative strategies.

Pros:

What stands out about BigSpy is its comprehensive ad database and user-friendly interface.

Cons:

While the platform is generally user-friendly, new users may find it takes a little time to get the hang of all the search filters, sorting options, and data interpretation.

Lydia
Founder in South Africa
Consumer Goods, Self Employed
Used the Software for: Free Trial
Reviewer Source

Beginner friendly

5.0 4 weeks ago New

Comments: I really do like the fast pace it has, I love how i really got what I want with it , and I get the information that I can use and apply to y own business

Pros:

The amount of details it provides, and ow it is beginner friendly

Cons:

That i have to pay to get some features that I need like the script and words

Malik
- in Indonesia
Fund-Raising, Self Employed
Used the Software for: Free Trial
Reviewer Source

An Effective and Innovative Ad Research Tool

5.0 last month New

Comments: Overall, my experience with BigSpy has been highly satisfying. It is a powerful tool for ad research, providing in-depth insights into popular ads across various social media platforms. This tool has helped me optimize my ad strategies and save a significant amount of time during the research process.

Pros:

BigSpy offers detailed and intuitive ad tracking features that help me analyze ad trends across multiple platforms. It’s highly effective for competitor research and inspiring better advertising strategies.

Cons:

Some premium features are quite costly for new users or small businesses. Additionally, the user interface sometimes takes a bit longer to load specific data.

DENIS
Manager in UK
Internet, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great tool for ad analysis and competitor monitoring

5.0 2 months ago New

Comments: My overall experience with BigSpy has been very positive. The tool helps analyze ad strategies and discover creative ideas for my own campaigns. It significantly streamlines the process of competitive analysis and ad optimization. The Pro version offers even more comprehensive features, and I’m considering purchasing it for more in-depth data analysis.

Pros:

Large database of ads from various platforms (Facebook, Google, TikTok). This helps me track and analyze current advertising campaigns. User-friendly interface that allows quick access to relevant information. The ability to track trends and effective ad strategies saves me a lot of time when analyzing competitors.

Cons:

Limited access in the free version. You need to upgrade to the Pro Plan for deeper insights. Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas.

Jaki
Data Analyst in India
Food Production, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

BigSpy Review

5.0 2 months ago

Comments: BigSpy is a useful tool if you're looking to find trending ads. It helps you see what ads are popular across different platforms like Facebook, Instagram, YouTube, and more. It’s designed to help marketers, business owners, and anyone interested in advertising keep track of what’s working in the world of ads.

Pros:

Craziest and easiest interface to use and find products.

Cons:

The least liked thing about BigSpy could be its limited free features. While the tool offers a lot of valuable insights, the free version has restrictions on how much data you can access. To unlock the full potential, users need to opt for the paid version, which might not be ideal for those just starting out or on a tight budget. Some users also mention that searching through large datasets can take time, and they’d prefer quicker filtering options.

Christopher
Marketing Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

My usage of Big Spy

5.0 last month New

Comments: It is a well laid out platform with good tools for comparisons

Pros:

It is very user friendly and has the tools needed to make correct decisions with ad creative etc.

Cons:

Push to buy so soon. I only got to use the platform a brief moment.

Dilshara
CEO in Sri Lanka
Wholesale, Self Employed
Used the Software for: Free Trial
Reviewer Source

A Valuable Asset for Market Research

5.0 8 months ago

Comments: My overall experience with BigSpy has been positive. It has become an indispensable tool in our marketing arsenal, providing valuable insights that have significantly informed our strategic decision-making process.

Pros:

One of the standout features of BigSpy is its comprehensive database, which allows users to access a vast array of ads across multiple platforms. This extensive coverage makes it incredibly valuable for conducting thorough competitor analysis and staying updated on industry trends. Additionally, the platform's intuitive interface and powerful search functionalities greatly enhance efficiency in finding relevant data.

Cons:

While BigSpy offers a wealth of information, the pricing plans can be a bit steep for smaller businesses or individual users. Additionally, while the interface is generally user-friendly, there is room for improvement in terms of customization options and advanced filtering capabilities.

Jyri
CEO in Finland
Animation, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Good software for spying on ads!

5.0 6 months ago

Pros:

Good software for spying on ads for my competitors. Good search queries, criterias, etc.

Cons:

Perhaps their database of scraped ads is not full.

Ajay
Digital Marketing executive in India
Education Management, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

My Honest Review

5.0 3 months ago

Comments: My overall experience with BigSpy has been highly positive. The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and competitive analysis. And the most i like its interface very easy to use

Pros:

I recently had the chance to explore BigSpy, and I must say, it stands out as an exceptional tool for competitive analysis and market research. What I liked most about BigSpy is its comprehensive and intuitive ad intelligence platform.

Cons:

While BigSpy offers a powerful suite of tools for ad intelligence and competitive analysis, there are a few aspects that could be improved. One area that I found less appealing is the platform's pricing structure. I think its Really Costly For n Individual Advertiser

Verified Reviewer
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

BigSpy: A Goldmine for Ad Insights

5.0 4 months ago

Pros:

I found BigSpy's extensive ad library to be its greatest strength. The ability to filter ads by various parameters such as platform, country, and ad format is incredibly valuable for market research. Additionally, the platform's user-friendly interface makes it easy to navigate and find relevant ads quickly

Cons:

While BigSpy offers a comprehensive platform for ad intelligence, I found the interface to be somewhat cluttered and overwhelming at times. The sheer volume of data can be difficult to navigate efficiently, especially for new users. Additionally, while the filter options are extensive, I occasionally found it challenging to refine my searches to the exact criteria I needed.

anindo
e com in India
Wholesale, Self Employed
Used the Software for: Free Trial
Reviewer Source

good review

5.0 4 months ago

Pros:

best budget friendly ad finder good items go for more user base lower ur plans u gonna be boom

Cons:

this thing tbh but u giving 7 day free trial so ita a win for winners u giving us a chance to earn u should also earn so no cons for this great work they are doing i would prefer make it 15 days it would be more help full

Verified Reviewer
Verified LinkedIn User
Cosmetics, Self Employed
Used the Software for: Free Trial
Reviewer Source

Awesome tool

5.0 10 months ago

Pros:

i appreciate BigSpy for its comprehensive ad intelligence platform, which allows users to monitor and analyze competitors' ads across various social media platforms. Its robust search capabilities, detailed analytics, and customizable filters make it a valuable tool for digital marketers looking to gain insights into their competitors' strategies and optimize their own campaigns.

Cons:

the user interface or encountered limitations in the data coverage for certain platforms or regions

Rothan
Do you have any questions in India
Accounting, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Super cool feedback for customer using it

5.0 3 months ago

Comments: Very nice and I want to still view it gull

Pros:

super cool and very helpful for finding

Cons:

Pro plani don't like it should be made free

Igor
Igor
CEO in Ukraine
Verified LinkedIn User
Hospitality, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Big spy great ads spy tool

4.0 5 months ago

Pros:

Big data of all meta ads, easy to use, great possibilities

Cons:

If you have broad request, you need to scroll through tons of garbage ads

Martin
CEO in Serbia
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Best experience with this guys!

5.0 3 months ago

Comments: They help me grow, grow my company, and learn a lot about my competition. my top recommendations for them.

Pros:

They are worth the price, they help me spy my competition.

Cons:

there is nothing to dislike about them, they are awesome!

MOSTAPHA
vent in Morocco
Automotive, Self Employed
Used the Software for: Free Trial
Reviewer Source

mosalstore

5.0 7 months ago

Pros:

BigSpy's ad creatives library offers a wealth of inspiration for designing effective ad campaigns. Overall, its combination of powerful functionality and ease of use makes it a valuable tool for marketers and advertisers.

Cons:

BigSpy, the social media ad intelligence tool, is great for its comprehensive features and user-friendly interface. One of the standout features is its ability to provide insights into competitors' ad strategies across various platforms like Facebook, Instagram, Twitter, and more. Its advanced search filters make it easy to find specific ads based on criteria like keywords, ad type, industry, and engagement metrics.

Marcelo
CEO in Brazil
Real Estate, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Big Tool and most important for my company

5.0 3 months ago

Comments: As CEO of a real estate agency, I analyze my entire market, which is necessary and fundamental for my work.
With it I reduce cost, time and also parameters that everyone uses.
Today, platforms change rules and positions, leading us to use new methods.
With Bigspy I can maximize this in general, because I have analysis of the entire market and who is achieving results.
It is extremely useful, easy to use and dynamic.

Pros:

It is very important for my company and for me in general. The tool is easy to use and with it I can analyze the competition, trends and updates that the ad platforms bring us.

Cons:

It's expensive. But it's the best platform out there. The value for money is very good.

Magaly
manager in France
Computer Networking, Self Employed
Used the Software for: Free Trial
Reviewer Source

THIS TOOL WILL SAVE YOU A LOT OF TIME AND MONEY

5.0 3 months ago

Comments: I love it because I get an idea of ​​what ads work and it gives me ideas on how to make new ads.

Pros:

The number of ads it has and that allows you to know how the tool works, before buying

Cons:

The tool is still very new, I am learning to use it

Bincy
Group Head Social Media Analyst in India
Market Research, 1,001–5,000 Employees
Used the Software for: Free Trial
Reviewer Source

Feedback for Big Spy

5.0 3 months ago

Comments: Yet to explore the tool completely, so far the tool seems good

Pros:

Trial offering the tool is providing is great. The tool is able to capture the UGC content without adding the pages into the platform

Cons:

Language filters not working great despite adding it within the tool

Trofim
admin in US
Events Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazin

5.0 last year

Comments: One of the standout features of BigSpy is its ability to provide deep insights into the world of online advertising. The platform allows users to spy on competitors' ads across various platforms including Facebook, Instagram, Twitter, Pinterest, and more. This invaluable competitive intelligence enables businesses to stay ahead of the curve by understanding what works for others in their industry.

Pros:

One of the standout features of BigSpy is its ability to provide deep insights into the world of online advertising. The platform allows users to spy on competitors' ads across various platforms including Facebook, Instagram, Twitter, Pinterest, and more. This invaluable competitive intelligence enables businesses to stay ahead of the curve by understanding what works for others in their industry.

Cons:

One of the standout features of BigSpy is its ability to provide deep insights into the world of online advertising. The platform allows users to spy on competitors' ads across various platforms including Facebook, Instagram, Twitter, Pinterest, and more. This invaluable competitive intelligence enables businesses to stay ahead of the curve by understanding what works for others in their industry.

robert
marketing dir in UK
Apparel & Fashion, Self Employed
Used the Software for: Free Trial
Reviewer Source

Good Tool for research

5.0 4 months ago

Comments: great tool for research and saves lot of your time

Pros:

easy to use and very productive tools to use.

Cons:

too many options to filter but you will get used to with it once you use more you use thm