--- description: Discover the benefits and disadvantages of Filmora. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Filmora Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Video Editing Software](/directory/20022/video-editing/software) > [Filmora](/software/186540/filmora) # Filmora Canonical: https://www.capterra.co.uk/software/186540/filmora Page: 1 / 31\ Next: [Next page](https://www.capterra.co.uk/software/186540/filmora?page=2) > Make your video clips unique with solution that allows everyone to add audio, special effects, movie filters, moving titles and more. > > Verdict: Rated **4.5/5** by 736 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 736 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Wondershare - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$19.99 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Filmora is available across multiple pricing plans, outlined below. It also offers a free trial. Filmora9 (Windows), Individual plans: • Annual Price - $39.99/year • Lifetime Plan - $69.99/one-time payment • Annual Bundle Plan - $99.87/year Filmora9 (Mac), Individual plans- • Annual Price - $44.99/year • Lifetime Plan - $69.99/one-time payment • Annual Bundle Plan - $104.87/year Filmora9 (Windows), Student plan- • Monthly plan - $7.99/month • Quarterly plan - $15.99/quarter • Annual plan - $31.99/year • Lifetime plan - $48.99/one-time payment Filmora9 (Mac), Student plan- • Monthly plan - $7.99/month • Quarterly plan - $15.99/quarter • Annual plan - $35.99/year • Lifetime plan - $48.99/one-time payment Filmora9 (Windows \& Mac), Business plan - $155.88/year Please contact Wondershare directly for Filmora9 Educator and FilmoraGo pricing. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: French, Portuguese, Spanish - **Available Countries**: Canada ## Features - Animation - Content Management - Customisable Branding - Drag & Drop - Media Library - Templates - Text Overlay - Video Creation - Video Editing ## Integrations (1 total) - Vimeo ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Video Editing Software](https://www.capterra.co.uk/directory/20022/video-editing/software) ## Related Categories - [Video Editing Software](https://www.capterra.co.uk/directory/20022/video-editing/software) - [Video Making Software](https://www.capterra.co.uk/directory/31677/video-making/software) ## Alternatives 1. 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[AVS Video Editor](https://www.capterra.co.uk/software/190789/avs-video-editor) — 4.5/5 (520 reviews) ## Reviews ### "New AI features\!" — 5.0/5 > **Chloe** | *30 January 2025* | Accounting | Recommendation rating: 10.0/10 > > **Pros**: Video editing at your finger tips very easy when using different styles > > **Cons**: There’s nothing I dislike about this app > > It features new AI that helps edit your videos as your creating them. ----- ### "Wondershare Filmora: The Easiest Way to Edit Video" — 5.0/5 > **Bruno** | *6 August 2026* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: I had the pleasure of using Wondershare Filmora as the Marketing Executive Intern for Hackett \& Hackett International Group Limited. In my opinion, this software has a lot of benefits, such as the possibility to use an intuitive Drag-and-Drop Workflow. Besides that, another advantage is that it provides a neat interface that is perfect for newcomers. Furthermore, it has one of the biggest Built-In Asset \& Template Libraries as you can enhance your creativity with royalty-free photos, video clips, and sound effects. Moreover, it comes with numerous titles, lower thirds, filters, and dynamic transitions. > > **Cons**: However, there are also some cons to Wondershare Filmora. First, the free version always adds an intrusive, centred watermark to your exported videos. Second, most features need to be unlocked via additional purchases. Furthermore, the number of AI credits required to generate new clips and images is limited. On the other hand, it possesses a very controversial disadvantage, such as the lack of Colour grading depth. It only provides basic sliders, curve options, and advanced node trees. What is more, there is no effective motion tracking or AI cutouts to make the creation of multiple scenes easier. Additionally, it does not allow you to design new complex effects. > > In general, I had a positive experience using Wondershare Filmora since it helped our team to produce engaging and high-quality video content for brand promotion and marketing. To sum up, I will recommend this software to all my colleagues since it has a lot of useful tools and features for amateurs and professionals, and it is great for various fields and tasks. ----- ### "Perfect high mid-level Video Editor." — 5.0/5 > **Frederick** | *10 April 2026* | Animation | Recommendation rating: 10.0/10 > > **Pros**: Perfect, step up from the free micro applications. The interface is simple and easy to use. It uses plain language that anyone can understand. The starter pack of effects is top-notch.It's everything you will need to get started, and they offer a very good deal on effects, packages and music subscriptions. All in all a good buy for your money. > > **Cons**: Gets a little unstable under heavy loads, a high stacked timeline. I have had to save and continue . > > It is a wonderful overall experience.I have learned so much about making short films , reels and eclipse from this platform that will advance me to the next level. ----- ### "Failed Colossally" — 2.0/5 > **Matthew** | *8 September 2025* | Alternative Medicine | Recommendation rating: 0.0/10 > > **Pros**: After several communications with the AI Support bot, At least a project manager invited me to have a video conference to get my experience in depth. > > **Cons**: The software sounds great in theory but 90% of what I tried to accomplish was non-functional, documentation was not well written. Leaving me to wrestle with the AI support bot most of the the time. No continuity between mobile and desktop/laptop apps. > > My overall experience with Filmora was wrought with frustration, feeling mislead and having to pay to test their malfunctioning software. I spent a few weeks going around in circles with one problem or another trying to produce content with Filmora. Ultimately, I didn't accomplish one piece of content. Leaving me to feel as though I paid to tell them what is not working. I was grateful that I caught the attention of a product manager who was very courteous and professional. He invited me to have a video conference so they can get a thorough intake on my series of experiences. This was a good move on their part. However, as to what the outcome would be for improving the software, I have no idea because I will never use their apps again. Not only is the software not performing they way they market it, their pricing structure is confusing to the point of mind numbing. I couldn't make sense of what I was getting with any given subscription for either the service or access to media? As someone who developed educational software for five years, my take away is, this company is far too big to keep a handle on all the software components. Too many cooks in the kitchen while they roll out all this AI stuff that needs far more testing before it's rolled out to the public. The mobile versus desktop laptop apps are very different animals leading one to feel like they are almost completely separate from each other. Features in one platform where not available in the other. Leading to questioning my sanity?? They just didn't coalesce as one would hope in an efficient, cohesive workflow. The project manager who kept in touch, stated that his hands were tied because certain things where not in his department. He dealt with the desktop based apps, not mobile apps. I really can't fault him at all. He was doing the best he could with what he had to work with. At least he was professional, honest and responsive and for that, I give him, as an employee five stars. Caveat Emptor - try at your own risk. I hope you have time and money to waste to see if it works for you. If it does, then GREAT\! It just failed colossally in my experience. I don't always feel comfortable writing negative reviews but in order to be honest, these things need to be stated. I have spent hundreds of dollars on the latest and greatest AI content creation tools. Only to have wasted more time and money with experiences like this. If we don't share our experiences on platforms such as Capterra, the problems will not be addressed by the developer because they live in their own bubbles with their priorities first. So, someone's got to say it or more people will end up paying to test software, frustrated and with lost time. ----- ### "Great for quick fashion video editing" — 4.0/5 > **Yasser** | *11 June 2026* | Apparel & Fashion | Recommendation rating: 7.0/10 > > **Pros**: Creating short promotional videos for our clothing collections is made possible by Filmora without having to spend countless hours learning how to use a complicated software. The effects and templates are very helpful in saving time and the ability to customize transitions is very suitable for our company's brand style. Exporting videos in various formats is a breeze, and that's essential for sharing on Instagram and TikTok. I also like that it doesn't lag too much on larger projects. > > **Cons**: Subscription is a bit expensive for small businesses like ours and some features will only be available at higher subscription plans. Security – I would like something more secure to save projects as encrypted files, as we sometimes work on sensitive lookbook designs. Customer service is acceptable but could be quicker in resolving inquiries relating to export/export licensing or any non-functionality issues. > > Filmora's a great product for all our creative things in the fashion area. It's useful and assists us with our marketing videos particularly for seasonal releases. The video tools aren't great, but they work for us to promote our brand visually. It is a good value for money if you are looking for a simple text editor, but better pricing and support would make it better for small teams such as ours. ----- Page: 1 / 31\ Next: [Next page](https://www.capterra.co.uk/software/186540/filmora?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/186540/filmora) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data