--- description: Discover the benefits and disadvantages of Oberlo. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Oberlo Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Dropshipping Software](/directory/31819/dropshipping/software) > [Oberlo](/software/186444/oberlo) # Oberlo Canonical: https://www.capterra.co.uk/software/186444/oberlo Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/186444/oberlo?page=2) > eCommerce platform that enables businesses to mange bulk orders, sales reports, virtual inventories, product statistics, and more. > > Verdict: Rated **4.7/5** by 56 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Oberlo? Dropshipping automation platform that allows online merchants to import products directly into Shopify stores and ship them directly to customers through a centralized dashboard. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 56 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Shopify - **Location**: Ottawa, ON, Canada - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$29.90 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Oberlo Starter Plan (500 product limit): $0/month Oberlo Basic Plan (10,000 product limit + variant mapping, bulk orders + real-time order tracking, Admitad affiliate program, order fulfillment monitoring, Captcha Solver): $29.90/month Oberlo Pro Plan (30,000 product limit + all Basic Plan features + multiple user accounts): $79.90/month (All three Oberlo plans include unlimited orders, free Chrome Extension, product statistics, inventory updates, import list, sales reports, and order number syncs) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Brazil, Canada, France, Germany, Italy, Spain, United Kingdom, United States ## Features - Delivery Management - Inventory Management - Order Fulfillment - Order Management - Order Tracking - Product Information Management - Reporting/Analytics - Shipment Tracking - Shipping Management - Supplier Management ## Integrations (1 total) - Shopify ## Support Options - Email/Help Desk - FAQs/Forum - 24/7 (Live rep) - Chat ## Category - [Dropshipping Software](https://www.capterra.co.uk/directory/31819/dropshipping/software) ## Related Categories - [Dropshipping Software](https://www.capterra.co.uk/directory/31819/dropshipping/software) - [Order Fulfillment Software](https://www.capterra.co.uk/directory/32618/order-fulfillment/software) ## Alternatives 1. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2007 reviews) 2. [Fishbowl](https://www.capterra.co.uk/software/123794/fishbowl) — 4.2/5 (1106 reviews) 3. [AutoDS](https://www.capterra.co.uk/software/210453/autods) — 4.0/5 (172 reviews) 4. [Easyship](https://www.capterra.co.uk/software/170399/easyship) — 4.3/5 (277 reviews) 5. [Stamps.com](https://www.capterra.co.uk/software/90069/stamps-com) — 4.4/5 (919 reviews) ## Reviews ### "OBERLO - GOOD\!" — 5.0/5 > **Elizabeth** | *1 February 2026* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: Oberlo makes dropshipping on Shopify seamless, offering easy product import, automated order fulfillment, and simple inventory management. Great for beginners starting an online store. > > **Cons**: Since Oberlo has been sunset, features are limited, supplier options are fewer, and scaling a store requires additional tools or platforms. Support can also be slow. > > Oberlo is a solid choice for new Shopify dropshippers looking for simplicity and automation, but serious growth now requires alternative solutions. ----- ### "Oberlo rating" — 4.0/5 > **Rachael** | *21 November 2025* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: I like the Value for the money and the ease of adding products to Shopify. It’s pretty easy to get the hang of with the tutorials. > > **Cons**: Sometimes it can be difficult to get help when needed and sometimes difficult to sync product inventory. > > I used Oberlo to import products into my Shopify store. Sometimes updating product inventory is glitchy and sometimes it doesn’t accurately import all the product information. ----- ### "A Simple, Beginner‑Friendly Tool for Starting a Dropshipping Store" — 5.0/5 > **Verified Reviewer** | *22 April 2026* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Oberlo made it extremely easy to source products and import them directly into Shopify with minimal setup. The automated order‑fulfillment workflow saved a significant amount of time, and the product data import—images, descriptions, variants—was seamless. For new dropshippers, the platform lowered the barrier to entry and simplified day‑to‑day operations. > > **Cons**: Product quality and shipping times varied widely depending on the supplier, which required constant monitoring. The platform also lacked deeper analytics and inventory insights, making it harder to scale reliably. As the marketplace grew, competition increased and margins tightened, reducing the long‑term viability for some sellers. > > Overall, Oberlo was a strong starting point for learning and operating a dropshipping business. It streamlined product sourcing and fulfillment, but long‑term success depended heavily on supplier reliability and the seller’s ability to differentiate. While not perfect, it provided a straightforward way to test products and build early e‑commerce momentum. ----- ### "performance and automation united" — 4.0/5 > **Ibrahim** | *30 October 2024* | Design | Recommendation rating: 9.0/10 > > **Pros**: saves time, easy to use, large product catalog > > **Cons**: lack of control over quality, dependence on AliExpress > > a lot of work is automated, which makes the time saving enormous ----- ### "Antiquated but Useful" — 5.0/5 > **Jeff** | *7 February 2026* | Medical Practice | Recommendation rating: 7.0/10 > > **Pros**: What I like most about Oberlo was how easy and fast it made dropshipping \& product sourcing. Automatic order fulfillment and clean Shopify integration saves hours every week > > **Cons**: The biggest downside of Oberlo is its heavy reliance on AliExpress. We do not use Ali Express. Also -product quality and shipping times were often inconsistent and slow > > Overall, Oberlo was a fantastic tool for getting started with dropshipping. Still useful in 2026 but has it's place ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/186444/oberlo?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/186444/oberlo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Structured Data