17 years helping British businesses
choose better software

About Harmoni

A powerful market research survey analysis & visualization platform for brands to empower teams and get quality insights faster.

Learn more about Harmoni

Pros:

I liked how simple Harmoni was to use and learn. It was very user-friendly, and I could create and manage my projects quickly.

Cons:

I feel there's a lot of potential for Harmoni to offer more functionality/features. It is unfortunately that those are not available, forcing the use of other software.

Harmoni ratings

Average score

Ease of Use
4.6
Customer Service
4.8
Features
4.2
Value for Money
4.4

Likelihood to recommend

8.6/10

Harmoni has an overall rating of 4.5 out of 5 stars based on 11 user reviews on Capterra.

Have you used Harmoni before?

Share your experiences with other software buyers.

Filter reviews (11)

Reunaldo
Reunaldo
Senior Data Analyst in Philippines
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Harmoni: Pros and Cons Review

4.0 2 years ago

Pros:

I liked how simple Harmoni was to use and learn. It was very user-friendly, and I could create and manage my projects quickly. Additionally, it had a wealth of templates and tools that made it simple and quick for me to produce projects with a professional appearance.

Cons:

The lack of customization options was the aspect of Harmoni that I liked least. Although there were few options for tailoring the platform to our needs, it was still quite user-friendly. Furthermore, it was challenging to access specific features and settings, making it challenging to customize the platform to meet our unique needs.

Philip
Brand Insight Director in US
Consumer Electronics, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

best survey analysis and deep mining, with simple and efficient report/export

5.0 5 years ago

Comments: I think it is a powerful platform, and anyone running old school cross tabs - but the ability to combine surveys, efficiently update, share out easy stories, etc. it is really the best software i have used in many years and a great supportive team.

Pros:

The ability to setup organised survey mining and reporting, with advanced analysis capabilities. Ability to share out, mixture of advanced - but easy to train (unlike SPSS/SAS), can enable end-user to update (with pre-defined parameters). Also, if you bring in new datasets - will automatically show what can be combined (or "harmonized") automatically, and on tracking studies the data will update automatically - as will any dashboards or complex analysis stories. In addition, you can upload your own - or work with Infotools to setup when it is too complex. In addition, it also can integrate other datasets to analyse with (media, sales, etc)

Cons:

You do need to learn a bit of survey experience to setup and determine the structure that you want to have. In addition, it has yet to release som advanced functionality that the offline desktop version of Harmoni (regression analysis, whatdifferent, whatsinthere, correspondence mapping, segmentation etc) but it has some cool advanced features and ability to run stats on anything and drill into what is underneath your data.

Alternatives Considered: Q Research Software

Reasons for Choosing Harmoni: At the core, they serve different purposes. Qualtrics doesnt have a strong analysis software and statwing hasn't grown to meet researcher needs - although it is good for basic reporting (when you know what you want to report) or simple A - B comparisons.

Switched From: XM for Strategy & Research

Khallyl
Khallyl
Data Specialist in Philippines
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

The experience was fantastic, and there is considerable potential for even more GREATNESS!

4.0 2 years ago

Pros:

Tools for exploring and analyzing data consist of the ability to create tables by dragging and dropping, and Harmoni will automatically compute statistical significance. Then, it will recommend the most appropriate graph for generating one-click visualizations.

Cons:

In my opinion, there is a significant opportunity for Harmoni to provide additional functionality and features. It's unfortunate that they are currently not available, which requires the use of other software like tableau and PowerBI.

Verified Reviewer
Verified LinkedIn User
Electrical/Electronic Manufacturing, 501–1,000 Employees
Used the Software for: Free Trial
Reviewer Source

Good tool for Market Research

5.0 2 years ago

Comments: It is a powerful tool for market analysis with good survey options. Helpful support as well.

Pros:

Market research is important to grow business therefore Harmoni helps to analysis the ongoing market and it can forecast and suggest the possible outcome based on input data.

Cons:

Need some experience to setup the software and also need some advanced features like regression, mapping and segmentation analysis to add in its main function list to make it more popular.

Verified Reviewer
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

A powerful tool for market analysis

5.0 last year

Pros:

Harmoni is a powerful tool for market analysis, offering excellent survey options and helpful support from their team. The platform stands out with its ability to combine surveys, update data and easily generate visual reports and visualizations.

Cons:

One limitation of Harmoni is that it requires some prior experience to set up and lacks certain advanced features like regression analysis, mapping, and segmentation analysis.

Russell
Research Director in UK
Telecommunications, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Quick, and intuitive system. Great people

4.0 4 years ago

Comments: Ours is a global study and it's difficult to give full attention to each and every market - the platform makes this possible. We've made our local markets more self-sufficient on simple and straightforward analysis meaning our teams are involved in more strategic analysis. When discussions take place, they can do so with both parties seeing the exact same analysis/ process which really helps. Feedback is very positive from our local users - Infotools have also helped us create parallel sites in local language to encourage usage, but the fact remains we all view the same numbers.

Pros:

Before we talk about the software, one of the biggest pros are the Infotools people. It would be easy to design against their needs, but they take the time to learn your business and how the software will fit into this; then they design something that hits this brief. All too often, the business has to fit with the software, but not with Infotools. Once installed, the platform is ideal (no surprise given the focus that goes into set up). It's intuitive and works on a number of levels from senior management 1-pager down to 'get your hands dirty' analyst.

Cons:

There aren't really any cons ... just like in life, you pay for quality and although things may seem a little on the pricey-side to begin with, once you and your business work with the platform, you see why. And then you realise you have value for money.

Lisa
Vice President in Canada
Market Research, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Harmoni Review - For Market Research Suppliers looking for a great tool & service

4.0 4 years ago

Comments: We used Harmoni for a Global 11-country dashboard portal - client feedback about this easy-to-use interface was excellent

Pros:

User friendly interface, great customer service

Cons:

on the pricier side, visuals could be modernized,

Haley
Insights and Strategy in US
Food & Beverages, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Great agency, customizable databases!

5.0 5 years ago

Pros:

-Totally customized to our business -Easy to use, can add filter buttons to quickly adjust view to different areas of the business -The agency team is very friendly and helpful

Cons:

Nothing really, the only issues we've even had were from our tech side (blocking access to the website!)

Mirna
Account Executive in Australia
Market Research, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

CCIM Review

5.0 4 years ago

Comments: Overall, we're quite happy with the customer support for Harmoni. we've received heaps of feedback that the CCIM dashboard both works and looks great, which is something that dashboards don't tend to balance out very well.

Pros:

- Ease of use - Intuitive - Aesthetically pleasing way to showcase data

Cons:

- Some limitations in what types of charts we can display

Amy
Marketing Research Manager in US
Financial Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Great Experience; Strong Potential for More!

4.0 5 years ago

Comments: I would highly recommend Harmoni for cross-tab and data pull. But I would suggest supplementing it with another software that offer more analytical capabilities.

Pros:

Harmoni was extremely easy to use and intuitive. Being able to run analysis so quickly was amazing, so is the ability to save and export information. The interface is nice and clean.

Cons:

I feel there's a lot of potential for Harmoni to offer more functionality/features. It is unfortunately that those are not available, forcing the use of other software.

Verified Reviewer
Verified LinkedIn User
Judiciary, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Mi experiencia usando Harmoni

4.0 last year

Comments: En Harmoni se puede importar datos de diversas fuentes, crear tablas y gráficos interactivos, aplicar filtros y segmentos, y exportar o publicar los resultados en diferentes formatos.

Pros:

Es una buena herramienta de análisis de datos que me permite transformar, visualizar y compartir información de forma rápida y sencilla.

Cons:

Por el momento está bastante bien espero continúen mejorando en todo sentido a futuro.