---
description: Discover the benefits and disadvantages of Profit.co.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Profit.co Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Performance Appraisal Software](/directory/30061/performance-appraisal/software) > [Profit.co](/software/182965/profit)

# Profit.co

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> Cloud-based and AI-enabled enterprise OKR software that assists with aligning every employee with the organization’s goals and more.
> 
> Verdict: Rated **4.8/5** by 225 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Profit.co?

It caters to enterprises of all sizes, including industries such as corporate firms, consulting agencies, technology companies, and any teams or departments requiring goal tracking and alignment.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 225 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Profit Apps
- **Location**: Fremont, US
- **Founded**: 2018

## Commercial Context

- **Pricing model**: Per User (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, Finnish, French, German, Korean, Spanish, Thai, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Bermuda and 154 more

## Features

- Action Management
- Activity Dashboard
- Assignment Management
- Budget Control
- Budgeting/Forecasting
- Calendar Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Dashboard
- Data Visualisation
- Deadline Management
- Employee Database
- Employee Management
- Employee Recognition
- Engagement Tracking
- Feedback Management
- Financial Management
- Goal Management
- Goal Setting/Tracking
- Manager-to-Employee Recognition
- Milestone Tracking
- Multiple Projects
- Onboarding
- Ongoing Performance Tracking
- Peer Appraisals
- Peer-to-Peer Recognition
- Performance Management
- Performance Metrics
- Performance Review Management
- Prioritisation
- Progress Tracking
- Project Planning
- Project Tracking
- Pulse Surveys
- Question Library
- Real-Time Reporting
- Real-Time Updates
- Reporting/Analytics
- Rewards Catalogue
- Roadmapping
- Scorecards
- Self Service Portal
- Skills Assessment
- Strategic Planning
- Sub-Task Management
- Surveys & Feedback
- Task Editing
- Time Tracking
- eCards

... and 17 more features

## Integrations (65 total)

- Airtable
- Asana
- Azure AI services
- Azure DevOps
- BambooHR
- Bonusly
- Chargebee
- Cisco Duo
- Claude
- ClickUp
- Darwinbox
- Dayforce HCM
- Drivetrain
- Favro
- GitHub

... and 50 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Performance Appraisal Software](https://www.capterra.co.uk/directory/30061/performance-appraisal/software)

## Related Categories

- [Objectives and Key Results (OKR) Software](https://www.capterra.co.uk/directory/30947/okr/software)
- [Task Management Software](https://www.capterra.co.uk/directory/10030/task-management/software)
- [Business Performance Management Software](https://www.capterra.co.uk/directory/30051/business-performance-management-software/software)
- [Performance Appraisal Software](https://www.capterra.co.uk/directory/30061/performance-appraisal/software)
- [Project Portfolio Management Software](https://www.capterra.co.uk/directory/30862/project-portfolio-management/software)

## Alternatives

1. [JOP](https://www.capterra.co.uk/software/1029854/jop) — 4.6/5 (36 reviews)
2. [Lattice](https://www.capterra.co.uk/software/151676/lattice) — 4.5/5 (204 reviews)
3. [Peoplebox](https://www.capterra.co.uk/software/197968/peoplebox) — 4.6/5 (244 reviews)
4. [Perdoo](https://www.capterra.co.uk/software/158539/perdoo) — 4.4/5 (79 reviews)
5. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (2936 reviews)

## Reviews

### "Head of Support and Data Analytics" — 4.0/5

> **Rob** | *14 August 2024* | Sports | Recommendation rating: 8.0/10
> 
> **Pros**: The support team are very helpful.  Quick to understand your issue and quick respond with a resolution.
> 
> **Cons**: Onboarding and the user interface. Understanding where to start to build out your OKR model.
> 
> Slow start but excited to see where we go with it after making contact with the support team.

-----

### "Helpful and friendly with \[sensitive content hidden\]" — 5.0/5

> **Sophie** | *22 August 2025* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Quick response and friendly advisors. \[sensitive content hidden\] was very helpful.  After sending a message a call was arranged instantly.
> 
> **Cons**: There is nothing that I do not like about Profit.co, it is a great system for managing our OKR framework.
> 
> My experience was very positive.  \[sensitive content hidden\] was very professional and responded to my query quickly.

-----

### "Great OKR application\!" — 5.0/5

> **Greg** | *13 December 2024* | Pharmaceuticals | Recommendation rating: 9.0/10
> 
> **Pros**: Solid software and very good customer service. Shout out to \[sensitive content hidden\]. and \[sensitive content hidden\] for their support in getting our Performance Application and Program off the ground\!
> 
> **Cons**: Some applications have limited configurations, but their support team is open to feedback and improvements.
> 
> Excellent. Lots of value in the application and services for the cost.

-----

### "\[sensitive content hidden\] helped" — 2.0/5

> **ELSA** | *12 October 2025* | Financial Services | Recommendation rating: 2.0/10
> 
> **Pros**: Have my OKRs and my Team in one place. Also other's...Don't have more things to say about Profit CO.
> 
> **Cons**: It is challenging to manage, as I can't see the option to copy an OKR from Q3 to Q3. \[sensitive content hidden\] helped me. I don't have the option to do it, as I'm not a power user
> 
> Difficult to use, I don't find it easy to use; it is hard to handle. Difficult to fill, to see options.

-----

### "OKRs Officer" — 5.0/5

> **Ahlam** | *1 October 2024* | Banking | Recommendation rating: 8.0/10
> 
> **Pros**: Profit.co simplifies goal setting, task management, and performance tracking with a user-friendly interface and collaborative features. Its flexibility and affordability make it a compelling option for businesses looking to streamline their operations and achieve ambitious goals.
> 
> **Cons**: The disadvantage of profit is the high cost for large teams and the overwhelming customization overload
> 
> Profit.co has been very helpful for our team in managing tasks and assigning responsibilities. It's made our work processes smoother and more efficient

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/182965/profit)

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