--- description: Discover the benefits and disadvantages of WhatsApp. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: WhatsApp Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Customer Communications Management Software](/directory/31002/customer-communications-management/software) > [WhatsApp](/software/180345/whatsapp) # WhatsApp Canonical: https://www.capterra.co.uk/software/180345/whatsapp Page: 1 / 655\ Next: [Next page](https://www.capterra.co.uk/software/180345/whatsapp?page=2) > WhatsApp helps businesses engage customers, boost sales, and enhance service through direct communication. > > Verdict: Rated **4.7/5** by 16331 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses WhatsApp? WhatsApp is used by customer service departments, marketing teams, sales organizations, e-commerce companies, banks, retailers, and businesses seeking to engage customers at scale. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 16331 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: WhatsApp - **Location**: Menlo Park, US ## Commercial Context - **Pricing model**: Per Feature (Free version available) - **Pricing Details**: WhatsApp is available free of cost. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Activity Dashboard - Audio Calls - Autoresponders - CRM - Chat/Messaging - Collaboration Tools - Interaction Tracking - Mobile Access - Multi-Channel Communication - Personalisation - Real-time Consumer-facing Chat - Search/Filter - Third-Party Integrations - Video Conferencing ## Integrations (13 total) - Bitrix24 - Facebook Apps and Tabs - Freshdesk - Hootsuite - HubSpot CRM - Instagram - Meta for Business - MightyCall - Odoo - Shopify - Telegram - Twilio - Zendesk Suite ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Customer Communications Management Software](https://www.capterra.co.uk/directory/31002/customer-communications-management/software) ## Related Categories - [Customer Communications Management Software](https://www.capterra.co.uk/directory/31002/customer-communications-management/software) - [Team Communication Software](https://www.capterra.co.uk/directory/31033/team-communication/software) - [Live Chat Software](https://www.capterra.co.uk/directory/30797/live-chat/software) ## Alternatives 1. [Zoho Desk](https://www.capterra.co.uk/software/169505/zoho-desk) — 4.5/5 (2212 reviews) 2. [Slack](https://www.capterra.co.uk/software/135003/slack) — 4.7/5 (24071 reviews) 3. [Text Request](https://www.capterra.co.uk/software/167015/text-request) — 4.6/5 (1193 reviews) 4. [LiveChat](https://www.capterra.co.uk/software/62194/livechat) — 4.6/5 (1719 reviews) 5. [LiveAgent](https://www.capterra.co.uk/software/102188/liveagent) — 4.7/5 (1758 reviews) ## Reviews ### "Essential everyday tool" — 5.0/5 > **Sam** | *27 February 2026* | Food Production | Recommendation rating: 10.0/10 > > **Pros**: Firstly, WhatsApp is free to use and you can connect with anyone so long as they have the App and you have their phone number. I have used a teams WhatsApp in all of my past job roles. I use it to communicate with my own team as well as customers with messaging, sending pictures and even video calls. It is far quicker sometimes to send a quick Whatsapp than countless e-mails and I can also do this from the bakery floor. There are regular updates from the WhatsApp team and the only issue I have ever had is sometimes notifications don't come through straight away, however I believe that to more likely by my phone or the Wi-Fi than the app itself. > > **Cons**: I have used Messenger (and still do for a few that don't have Whatsapp) I can honestly say, in my opinion, that it tops it in every way. The only minor issue is I don't always get notifications at work but because this is only at work I believe it to be the Wi-Fi as opposed to be App. > > I use it everyday. I use it in-house and to talk to customers. I have also had. off site IT support call me through it and the video call makes life so much easier. ----- ### "Easy and intuitive communications at face value, but with some privacy questions\*" — 5.0/5 > **Verified Reviewer** | *15 April 2026* | Media Production | Recommendation rating: 9.0/10 > > **Pros**: Whatsapp does a good job at getting the core functionality right without overcomplicating it; There's no barrier to entry, no confusing features or addons, and the interface is modern and intuitive. It hosts a standardised library of media (Gifs, emojis, etc) that maps across to most platforms (apple, android, microsoft) universally. From a security standpoint, it provides end to end encryption, and features like hidden chats/archiving and disappearing messages help reduce the risk of sensitive content lingering in plain sight (bank details, passwords, etc). > > **Cons**: To flip the benefits on their head; it's greatest Pro is also one of it's downfalls. Being a simple chat app means there's no plugin ecosystem, no third party modules and no way to meaningfully extend the core interface (Unless reviewing business API's, which seems unlikely given the target market for Whatsapp is more of a 'casual' demographic). Alternatives in a business setting far exceed whatsapp in said settings, allowing for automations, advanced workflows and integrations with other tools; Teams, Slack, Discord - to name a few. From a dedicated security standpoint, the end to end encryption is strong, but it still collects rich metadata and ties that to Meta's global infrastructure, which understandably raises questions about data-sovereignty and long-term control over who has access to that data. > > My overall experience is that whatsapp is an excellent tool for casual use outside of professional environments - although sometimes may have niche uses within a business context (providing a universal method of contact outside of formal channels, or for a quick 'ad-hoc' way to share sensitive information where impersonation or interception may be a concern). Sharing media between family and friends is simple, fast and independent of platform restrictions (eg. android/iphone emoji's not mapping across in SMS) thanks to it's universal interface. With all said however; If strong security and data anonymity is a priority then I would advise caution, given how tightly data and metadata seem to be embedded in Meta's infrastructure. ----- ### "Lots of great features" — 5.0/5 > **Lauren** | *9 March 2026* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: I use WhatsApp everyday. Can be used for personal or business messages. Free to use. I love the fairly new status feature where you can post images for all your contacts to see. This feature is very useful for my small business. Easy to send pictures and videos to people and it is easy to go back to find those images. The pin feature is useful for important messages and so is the search feature to find those all important messages. Group chats are also great and used on a daily basis. > > **Cons**: When you would like to leave a group chat, I think there should be an option to leave anonymously as I think a lot of people stay in groups that's they don't want to be in as they are worried that leaving will be announced. > > Every user friendly, lots of features that are really helpful for both personal use and for business use. ----- ### "The Best Universal Messaging Service" — 5.0/5 > **Cameron** | *2 March 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: I love that Whats App is a universal messaging service widely used in many different countries. allowing you to chat to people very easily through both text and video call/ It is a great product and I have never identified any bugs or things that need fixing. It is also free so great value for money and accessible to all regardless of financial situation. > > **Cons**: I would say the thing I like the least about Whats App is the lack of anonymity, because you are required to share your phone number instead of logging in with a username and password, which provides a less secure user experience. > > Whats App is a great messaging tool for use within the workplace for collaborative efforts or for personal use, providing lots of great services like texts, video calls and the ability to make a group chat. Whats App is also used all over the globe, so it is the perfect messaging app while you are travelling also, and is a great connection between people in different countries where other apps might be banned for example. This type of messaging service is essential for co-ordinating plans with loved ones or planning family get togethers or work meetings, so I wholeheartedly recommend Whats App. ----- ### "WhastsApp Review" — 5.0/5 > **Victoria** | *18 March 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: The fact I can call anyone all over the world and it's free, It's value for money as it doesn't cost anything. I can see whether someone has received my messages. I can add loads of people to video call and speak to family all over the world. It's easy to use. > > **Cons**: The only thing I do not like about WhatsApp is that sometimes the connection goes down, or the call can sometimes stall. > > My overall experience with WhatsApp is brilliant. It is quick, efficient, saves money and great for connecting with relatives abroad. ----- Page: 1 / 655\ Next: [Next page](https://www.capterra.co.uk/software/180345/whatsapp?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/180345/whatsapp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data