---
description: Discover the benefits and disadvantages of CANDDi.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: CANDDi Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [CANDDi](/software/178869/canddi)

# CANDDi

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> CANDDi does all of the work, you gain additional sales\!&#10;Leads are fed into your CRM by our integrated systems approach.
> 
> Verdict: Rated **4.7/5** by 13 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses CANDDi?

If you want to use a targeted digital approach to maximising your sales, we can help. &#10;Our unique real time dashboard allows you to tailor the reports to your needs. &#10;You decide what you want to see,

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 13 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Campaign and Digital Intelligence
- **Location**: Manchester, UK
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$249.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Starter: $249/month +VAT billed monthly or $2490/year +VAT billed annually.&#10;Premium: $459/month +VAT billed monthly or $3590/year +VAT billed annually.&#10;Pro: $789/month +VAT billed monthly or $7890/year +VAT billed annually.&#10;Enterprise: Contact CANDDi for pricing information.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- CRM
- Campaign Management
- Data Import/Export
- Dynamic Content
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Automation
- ROI Tracking
- Reporting & Statistics
- Segmentation
- Website Visitor Tracking

## Integrations (9 total)

- Capsule
- HubSpot CRM
- Insightly
- Keap
- Pipedrive
- Salesforce Sales Cloud
- SugarCRM
- Track Vacation Rental PMS
- Zoho CRM

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)

## Category

- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)

## Related Categories

- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)
- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)
- [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Systeme.io](https://www.capterra.co.uk/software/198994/systeme) — 4.8/5 (2126 reviews)
3. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews)
5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "We LOVE CANDDi at Conscious Solutions" — 5.0/5

> **David** | *6 September 2018* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: We used to use another 'contract tracking' application but did not like their 'hard sell' approach, annual contracts and lack of integration.  Since moving to CANDDi we love their soft sell/supportive approach, month to month contracts (even though we've been a client now for three years) and that we can integrate with our SuiteCRM installation.
> 
> **Cons**: That from time to time we forget to use it to its fullest extent.  And that's not CANDDi's fault, that's our fault\!
> 
> We've had a great user experience with CANDDi.  My team love using it and getting more insights on the individuals using our website.

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### "CANDDI software gives visability" — 4.0/5

> **Matthew** | *6 September 2018* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: The support at CANDDI is superb - which is great for a non tech guy like me.&#10;&#10;It gives great visability and compliments other marketing activities allowing me to see who has been in our site, where they came from and what they looked at ..... also captures the lead and pushes straight into our CRM
> 
> **Cons**: No real downsides to the software. Along with visibility it obviously gives another layer of ‘stays’ that needs to be filtered. The software has good filters but , again as a non tech guy, I had to get used to this
> 
> My overall experience is 9/10 ...... and 10/10 for the service

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### "Excellent Customer Support" — 3.0/5

> **Lauren** | *7 May 2019* | Medical Devices | Recommendation rating: 6.0/10
> 
> **Pros**: The idea behind CANDDi is really great and most of it works up to standard.  It tracks clicks successfully and it is really easy to segment customers and the channels they are coming from.  I've really enjoyed all my experiences with the customer support - probably the most significant 'pro,' in my opinion.  I am always put through to a friendly and knowledgeable member of staff that is willing to help and optimise my experience.  No matter what strange and wonderful questions I come up with, he had a solution for everything and made CANDDi much easier to use, he really is a superstar and a pleasure to work with (and definitely deserves a pay-rise).  :)
> 
> **Cons**: It is quite often I receive CANDDi profiles with 'No name' and 'No company,' this can be annoying as it fills up the stream with useless data.  &#10;&#10;CANDDi doesn't seem to be very compatible with Google Ads - I have had a number of problems in trying to track clicks from Ads and the issue still isn't fully resolved. &#10;&#10;I am also unimpressed with the CANDDi for Outlook plugin.  It is great when it works but I often get false read receipts, for example when the recipient is internal, in my office, it sometimes comes back with an 'opened' notification when I know for certain the email hasn't been opened.  I have trialed this many times and there are definitely issues.
> 
> CANDDi is a useful tool and is certainly an upgrade from Lead Forensics, a tracking software we previously used.  It has its minor flaws, but these are made up for with its qualities and fantastic customer support team - I can't stress enough how much rep and his colleagues have helped me learn about and use CANDDi, they are a true credit to the whole package.

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### "Canddi tells us exactly who is doing what on our website, and when" — 4.0/5

> **Michael** | *10 July 2019* | Logistics & Supply Chain | Recommendation rating: 10.0/10
> 
> **Pros**: It tells us who is on the website. Not that somebody is on it, not that a company has been on it - but which named individual has been on.
> 
> **Cons**: Canddi itself is pretty easy to use but, and this isn't really Canddi's fault, figuring out how to integrate with other technologies isn't easy.
> 
> Finding out that someone had visited the site was easy enough, but finding out who had visited the site was impossible unless the visitor completed the form. We looked at Lead Forensics and other reverse IP lookup solutions, but found that a) reverse IP lookup didn’t work well in our sector and b) knowing which company had visited wasn’t all that useful. Then we found Canddi. Now we know exactly who has visited the site, when and precisely what they did when they were there. We’re now able to feed this information straight to our sales team and account managers to follow up on. Of all the marketing technology we use, Canddi is the most valuable and provides the most actionable data

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### "Absolutely critical for my sales team" — 5.0/5

> **Ansar** | *11 September 2018* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: The fact it makes sales more predictable. My sales staff know who are opening their Outlook emails so they know which prospects to target. I love how it makes them more efficient and how they know how to follow up even before picking up the phone. It almost automates the sales process and it keeps the sales team happy\!
> 
> **Cons**: Not a con but a Feature Request I think - it would be have a Google Analytics section where it gives topline GA data. This would be very interesting. All in one place.
> 
> It gives us a truer picture as a business about what our prospects are doing. In our weekly strategy sales and marketing meetings my marketing manager shares top line Google Analytics data which is good but when we want to dig deeper, the CANDDI individual visitor profiles tells us exactly what people are interested in so what we should speak with John Smith from ABC limited about. Makes everything more efficient  and easier. Helps us sell\!

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## Links

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