18 years helping British businesses
choose better software

United Kingdom Local product

BuzzSumo Reviews

4.5 (146) Write a Review! United Kingdom Local product

About BuzzSumo

Find influencers in any topic area. Review the content they share and amplify. The world's most-loved content marketing software.

Learn more about BuzzSumo

Pros:

I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

Cons:

There is any cons except that there is very limited resources on the free plan which makes it very difficult to test all the features before you purchase.

BuzzSumo ratings

Average score

Ease of Use
4.4
Customer Service
4.4
Features
4.4
Value for Money
4.1

Likelihood to recommend

8.4/ 10

BuzzSumo has an overall rating of 4.5 out of 5 stars based on 146 user reviews on Capterra.

Have you used BuzzSumo before?

Share your experiences with other software buyers.

Filter reviews (146)

Ujjwal
Ujjwal
Webmaster and Owner in India
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Amazing Content Research tool!

5.0 7 years ago

Comments: Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

Pros:

BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

Cons:

BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

Salim
Salim
CEO in Bangladesh
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for topic research & competitor analysis

5.0 3 years ago

Comments: If you're looking to dominate your competition & track who your key influencers are, buzzSumo is an incredible tool. With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights

Pros:

BuzzSumo is a topic research and analysis tool that I have used for the past two years. It has a great feature that lets me scan backlinks and perform research related to my competition. The tool is also valuable for helping me understand how my competitors are performing. Overall, BuzzSumo is an excellent tool that I would recommend to anyone looking for content research and analysis

Cons:

I don't think BuzzSumo is doing anything wrong, but their monthly service pricing is really high. Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices

Steven
Marketing Manager in US
Real Estate, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Their Purpose is Cloudy

3.0 6 years ago

Pros:

Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Cons:

Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

Brandwatch Response

6 years ago

Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer!

Nicolas Frichot
Nicolas Frichot
Conférencier Professionnel in Mauritius
Verified LinkedIn User
Professional Training & Coaching, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

BuzzSumo: The Best Tools For Anaytics On Facebook & Search Alerts

5.0 5 years ago

Comments: Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use this tool. You will not regret. Worth every single penny.

Pros:

I can't contain my enthusiasm on this great tools of BuzzSumo: The ability to search for meaningful and top scoring Facebook content with just a keyword. I was also impressed with the keyword mention tools, that i if someone mention your brand on the web, you get an instant notification via email.

Cons:

The pricing: A great tool but not readily available to anyone.

Tom
Tom
Founder in UK
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Must-have for content research & distribution

5.0 8 years ago

Pros:

I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.

Cons:

Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.

Ben
Ben
SVP of Monetization
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

So good it's like cheating

5.0 9 years ago

Comments: I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.

Pros:

The app is super simple to use and fairly flexible. It's also priced decently for what you get.

Cons:

The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.

Megan
Megan
Founder in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I'm obsessed with BuzzSumo!

5.0 6 years ago

Comments: BuzzSumo is a must-have for anyone who works in content development or social media. I highly recommend it. It's easy to use and delivers invaluable information. It's one of my favorite tools.

Pros:

I write for a living (and do a little social media), and BuzzSumo is my go-to tool to see what's relevant and trending. It's amazing for finding high-traffic topics and makes it SO easy to generate new content. Plus, you can organize findings by a specific social media platform, seeing where each article performs best.

Cons:

NONE! My experience has been nothing but positive. I only wish I'd discovered it sooner.

Lairs
Lairs
Marketing Director in US
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

So good if you're using it

5.0 6 years ago

Comments: I think it's a great tool if you're in content marketing!

Pros:

It tracks the top content and sends it right to slack if you're using it. Follows the right pages and sites as well!

Cons:

It almost does too much. I wish it was free but who doesn't, we all want good stuff for free. I also wish it wrote content for you ha

Adam
Adam
CEO in Israel
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Amazing insights on social data

5.0 6 years ago

Comments: Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing.

Pros:

I compulsively check what’s trending on social, but the real value comes in researching high value topics for content projects and influencers for networking and social outreach.

Cons:

Some of the best features seem to require ever increasing price points. It’s a fair ask, but sometimes frustrating

sathish
sathish
Executive in India
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Buzzsumo is an awesome tool to find new content ideas and get to know the influencers

5.0 6 years ago

Comments: This tool has helped us to come up with great content ideas and also connect with influencers in our industry.

Pros:

We are using buzzsumo to discover the most popular topics in our niche and start writing on them to get more traffic. Buzzsumo gives us the exact number like how many people have shared a content on social networks. Also, we can easily find influencers with the help of this tool and get connected with them. Using this tool we have made some good connections in the industry and increased our web traffic by writing high quality content

Cons:

It does what it promise and we are using this tool for connecting with influencers and finding new content ideas and this tool does the same

Jose
Data Analyst in Argentina
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

BuzzSumo

4.0 2 years ago

Comments: I mostly use them to monitor different brands and how media talk about them, if there's a crisis or a viral news that impacts business.Also, to keep up with the latest news about fashion, tv, sports and other topics of interest.

Pros:

BuzzSumo is a great tool for grouping all the news available on sites, blogs and Youtube into different categories.

Cons:

Sometimes it gets too repetitive with the same news showed through different portals. It should have a way to group them under the same title using AI features.

Nirav
Manager in India
Automotive, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Discover influencers from any platform

4.0 2 years ago

Comments: We have used BuzzSumo to get content ideas. After writing the content, content distribution plays an important role. BuzzSumo gives you a database of the industry's best influencers to increase the traction of your content.

Pros:

Buzzsume is one such platform that allows you to quantify content quality and success. Based on your keywords to target, you can find the best-performing content on the internet. The tool also helps you discover influencers from multiple platforms like - Instagram, LinkedIn, etc.

Cons:

An integration with upcoming platforms like Snapchat and TikTok will make this tool unbeatable in the industry.

Ade
Online Digital Marketer in Nigeria
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It is Very Useful for Content analysis and Monitoring

4.0 3 years ago

Comments: I am using it to monitor, take note and respond to discussions related to our brand online, build quality backlinks, and research content topics/keywords for blogs

Pros:

Buzzsumo has helped me a great deal in identifying viral contents across the web and the content analyzer; which I use a lot helps in finding popular topics to write about on my blogs. Another great advantage of BuzzSumo is that you can download and share all the attractive content you find on the platform without any restriction.

Cons:

The pricing is the only negative aspect so far. I think they could launch plans with lower fees for individuals and small businesses.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Curate article for blogging easy and free

4.0 6 years ago

Comments: I loved buzzsumo as a beginner in blogging. I found Free high quality articles to curate and could use them to start my blogging.

Pros:

It is very easy to use,very much beneficial for beginners in blogging who are not expert in content writing. You can easily curate content with which are social media famous from buzzsumo. Lot functionalities like social media stats, filters are also available.

Cons:

With free account you can only get very limited no of articles to curate. You need pro membership to access all articles.

Andrew
SEO, Social and Content Strategy in Canada
Internet, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

BuzzSumo - Not Perfect But Easiest To Use!

4.0 6 years ago

Comments: Overall I would recommend the tool. I haven’t found a tool that does what BuzzSumo does better. For a social and content team it has been a valuable tool for our global team.

Pros:

BuzzSumo is a very easy to learn and use tool. I was able to train teams on being self efficient with the tool very quickly. There is a lot of information that you can from the tool if you pay enough for it. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.

Cons:

The price is high for the data you receive. It was hard to justify the price at times. To unlock certain features that should be standard, you’d have to buy an upgrade subscription.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Great for finding influencers

5.0 6 years ago

Pros:

I love using BuzzSumo to find influencers that are great in my target market. You can use different hashtags and ways to find people who are posting about what your brand represents. This is a great way to find and communicate with new influencers and track a posts progress throughout its lifespan.

Cons:

I don't like how the different tiered pricing works because you need to purchase the highest one to get the full benefits of this software

Maria Rosario
Influencer Marketing Manager in Philippines
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Very helpful for finding influencers.

4.0 6 years ago

Comments: Overall this software has helped us save time in finding influencers. Anyone who has worked in influencer marketing will understand how difficult it is to match with influencers close to their niche but BuzzSumo will help you focus on where to look and give you in-depth social details of the influencers and their content.

Pros:

BuzzSumo is one of the many softwares I have tried which helped me a lot when it comes to finding influencers related to our niche. Its simple easy to use just enter a keyword and it will provide with a list of leads that matches the keyword. It even has a feature which allow you to search for the most shared online content.

Cons:

Since the search feature is keyword based, sometimes the suggested site / content is totally not related to what I'm looking for.

Ben
Content Marketing Lead in US
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent social and content research tool

5.0 6 years ago

Comments: BuzzSumo helps us know what content is trending, find influencers, and uncover unlinked mentions. It can do much more than this, but these use cases alone are enough to make it worthwhile.

Pros:

I feel that the obvious benefits of a tool like BuzzSumo (finding relevant influencers and trending content) are well-known and well-documented. One perhaps overlooked feature though is the ability to automate uncovering unlinked brand mentions around the web. This has helped us secure some powerful links in the past. Overall, BuzzSumo does what it says it will, and does it well.

Cons:

There aren't many cons with BuzzSumo that I can think of. There hasn't been a time where I needed to use it for something and couldn't get it done easily enough.

Paolo
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Creating content with Buzzsumo is a breeze

5.0 5 years ago

Comments: It is the best software to write engaging articles with ease.

Pros:

Creating content with Buzzsumo is a breeze, it makes the process of choosing your article a effortless process.

Cons:

I wish there was more future trends reported on Buzzsumo so you could write articles before they started trending.

Verified Reviewer
Verified LinkedIn User
Banking, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Good but takes some learning

4.0 8 years ago

Comments: This is a super powerful app once you get to know all the features and secret tricks. After that though, the sky is the limit with this thing. They're always releasing cool new features too.

Pros:

You can find killer content (although the content I get with PostPlanner performs better on social media). But the influencer search and features are the most powerful.

Cons:

Just takes a while to get to know the best features.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Perfect for Content Marketing (only)

4.0 5 years ago

Comments: Overall, I'd recommend the tool for content marketing, but if you do any other type of marketing, it may be better to consider something like SEMrush with other tools built in to your subscription.

Pros:

This is a fast, easy way to source third-party content for our client's social media platforms, as some of them don't want to contribute or spend any time creating original content.

Cons:

There are other tools that source content in addition to SEO / keyword research. It's not bad, it's just that other tools are more robust.

Damini
Marketing in India
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A value add to social media activities

4.0 4 years ago

Comments: Overall experience was good. Did not use a lot of features but whatever i used got some ROI

Pros:

I used BuzzSumo for 18 months for a client. Just love the influencer feature it provides that lists all the twitter influencers on a particular topic with their followers info. Very helpful for influencer marketing.

Cons:

I am not sure if instagram influencers are available on the tool, now. But it would be very helpful for e-commerce brands to get that kind of list and invest in right influencers.

Dani
Content in US
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool

5.0 6 years ago

Pros:

I use BuzzSumo for content research. We've created some top-performing articles based on reviewing what other articles have a high volume of shares. This translates into SEO and real revenue for the company!

Cons:

The navigation can be confusing at times, especially the sections I don't use.

Andy
Digital Marketing Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to Use and Access to Thorough Data

5.0 6 years ago

Pros:

Buzzsumo is really straightforward and easy to navigate and use. Also, as a content marketer, access to Buzzsumo's social data is really valuable for topic research and editorial planning.

Cons:

I would love to have access to social data from even more platforms.

Andrew
SEO and Content Manager in UK
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great for shareable content discovery

5.0 6 years ago

Comments: It helps us understand what content our customers need and who they associate with the information. Also, it is great for brand mentions into your inbox so these can be monitored.

Pros:

This really helps us understand what people engage with and what they are actually looking for to solve their problems. Also, this tool helps us monitor brand mentions and understand who is saying what about us.

Cons:

You need to learn the nav as it sometimes feels you go round in circles