--- description: Discover the benefits and disadvantages of Google Analytics 360. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.co.uk/software/177042/google-analytics Page: 1 / 325\ Next: [Next page](https://www.capterra.co.uk/software/177042/google-analytics?page=2) > Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. > > Verdict: Rated **4.7/5** by 8089 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Analytics 360? Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 8089 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Available from 1.3 million Yen per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Augmented Analytics - Campaign Tracking - Collaboration Tools - Conversion Tracking - Customer Database - Customer Segmentation - Customisable Dashboard - Customisable Reports - Dashboard - Dashboard Creation - Data Aggregation - Data Capture and Transfer - Data Connectors - Data Discovery - Data Import/Export - Data Management - Data Visualisation - Forecasting - Funnel Analysis - Interactive Reports - KPI Monitoring - Multiple Data Sources - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Search/Filter - Third-Party Integrations - Time on Site Tracking - Usage Tracking/Analytics - User Interaction Tracking - Website Analytics - Widgets ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software) - [Dashboard Software](https://www.capterra.co.uk/directory/30839/dashboard/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) ## Alternatives 1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (251 reviews) 3. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) 4. [Adobe Analytics](https://www.capterra.co.uk/software/169942/adobe-analytics) — 4.5/5 (236 reviews) 5. [Matomo](https://www.capterra.co.uk/software/182627/matomo-analytics) — 4.7/5 (62 reviews) ## Reviews ### "Effective Analytics with ease of setup." — 5.0/5 > **Samuel** | *19 May 2024* | Internet | Recommendation rating: 10.0/10 > > **Pros**: Ease of setup. Insight generation. Free of charge. Real time traffic information > > **Cons**: You only have information about users region and not the main area. No access to raw data. No customer support > > Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website. ----- ### "Great for web insights and easy to use" — 5.0/5 > **Inamari** | *25 April 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: How easy it is to build custom reports to pull the data you need. > > **Cons**: The lack of export features available and you need to have basic knowledge to understand the reports. ----- ### "Nice, old Google Analytics" — 5.0/5 > **Maria Eleonora** | *12 June 2025* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Google Analytics is a easy to use and user friendly app for creators and bloggers, with a simple dashboard. > > **Cons**: Would appreciate an integration with Search Console and Adsense, while they look like three completely different things. > > I use it to check the performance of my websites weekly, and overall it's a good experience - easy to use. ----- ### "Google Analytics 360" — 5.0/5 > **Lucie** | *19 December 2024* | Insurance | Recommendation rating: 10.0/10 > > **Pros**: The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our campaigns with real time activity. > > **Cons**: I could say the implementation took some time reading guides. > > Google Analytics 360 is the most complex analytics tools, it offers fresh data, allows the creation of custom reports and high quality support. ----- ### "Google Analytics 360 - the perfect analytics" — 5.0/5 > **Jordan** | *5 October 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin. Reports are very complex and easy to get as Google made an easy to navigate. When connecting with Google Ads it can offer great insights about your campaigns. > > **Cons**: For the reports I need and get I did not encounter anything I can say I like less. > > If you need any data about your website Google Analytics 360 is the app that can offer. That are not much to say about it, it just offers all available data about the website. ----- Page: 1 / 325\ Next: [Next page](https://www.capterra.co.uk/software/177042/google-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/177042/google-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data