---
description: Discover the benefits and disadvantages of Google Analytics 360.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics)

# Google Analytics 360

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> Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
> 
> Verdict: Rated **4.7/5** by 8092 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 8092 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Available from 1.3 million Yen per month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Augmented Analytics
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualisation
- Forecasting
- Funnel Analysis
- Interactive Reports
- KPI Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Website Analytics
- Widgets

## Integrations (5 total)

- Google Ads
- Google Search Console
- Google Tag Manager 360
- Shopify
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)
- [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software)
- [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software)
- [Dashboard Software](https://www.capterra.co.uk/directory/30839/dashboard/software)
- [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software)

## Alternatives

1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2317 reviews)
2. [SEO PowerSuite](https://www.capterra.co.uk/software/127616/seo-powersuite) — 4.5/5 (382 reviews)
3. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (260 reviews)
4. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews)
5. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (583 reviews)

## Reviews

### "Great for web insights and easy to use" — 5.0/5

> **Inamari** | *25 April 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: How easy it is to build custom reports to pull the data you need.
> 
> **Cons**: The lack of export features available and you need to have basic knowledge to understand the reports.

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### "Nice, old Google Analytics" — 5.0/5

> **Maria Eleonora** | *12 June 2025* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: Google Analytics is a easy to use and user friendly app for creators and bloggers, with a simple dashboard.
> 
> **Cons**: Would appreciate an integration with Search Console and Adsense, while they look like three completely different things.
> 
> I use it to check the performance of my websites weekly, and overall it's a good experience - easy to use.

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### "Google Analytics 360" — 5.0/5

> **Peter** | *28 October 2024* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: The most I like is the data it offers about my website, is easy to get all types of reports in regards to numbers and demographics. As I use WordPress, connecting the property with the Analytics account was very easy and fast.
> 
> **Cons**: There is nothing to like less, it work as it should be.
> 
> Google Analytics 360 is a must have app when you have a website. It offers all data  you need about users and their engagement.

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### "Good reporting, unfriendly UX" — 4.0/5

> **Verified Reviewer** | *1 August 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Good reporting, especially gets more important in high-traffic sites where Google Analytics performed better
> 
> **Cons**: The UX, interface, and dashboard are not friendly. Hard to understand, make selections and not time-efficient

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### "Google Analytics 2025" — 5.0/5

> **Steve** | *14 September 2025* | Commercial Real Estate | Recommendation rating: 9.0/10
> 
> **Pros**: Google Analytics is my go to product to track web campaign success and website performance. Vital for our marketing
> 
> **Cons**: Very feature rich which can be confusing and the learning curve is high. Need experts to really get value from the information
> 
> Positive and useful information but feel I could get more if I understood some fo the feautures better.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/177042/google-analytics)

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