HubSpot Marketing Hub Reviews

Greatest small business resource

Pros:

Hub spot has made marketing cost effective basic and pain free. Not mention the has best perks and offers when it comes to other useful business essentials. The seamless integrations the quick feedback 100! My go to

Cons:

There is not a thing I dislike about hubspot.

9 out of 10

Comments: Fan-tast-ic! My only quarrel is while I was on vacation, the billing cycled, and we had a new card that wasn't updated, so it locked EVERYONE out of everything, which I HATED. It should have restricted certain things, not all contact, etc. We have built it over many, many years.

Pros:

I absolutely LOVE HubSpot and I have used it for YEARS!

Cons:

It isn't "out of the gate" easy to setup.

Alternatives Considered: Omnisend

Reasons for Choosing HubSpot Marketing Hub: Cost and ease of use versus the previous choice.

Switched From: Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub: Testing and I loved it. Free to begin until you build to a point of needing to pay.

Good software, wreaked by ill thought out and infuriating pricing tiers

Comments: Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an upgrade page. Honestly if you're starting out DON'T go with Hubspot since you'll likely need to suffer the disruption of moving away on cost grounds. Their PRO plan is ridiculously expensive for the immediate next tools a growing SME needs.

Pros:

The Hubspot UI in general is clearer and their email builder less laggy or buggy than some other CRM's we've used. Basics like import and export of contacts is very easy to do. Custom fields easy to setup.

Cons:

Absolutely detest their pricing structure and use of paid marketing contact thresholds. Of ALL the many software packages we use the Hubspot pricing is the most complicated and infuriating. There is also a simply MASSIVE jump up in cost from their Starter plan to the PRO plan. And guess what so very many of the pretty essential marketing tool (split tests, automation etc etc) are only available on the PRO plan. It's just ridiculous that Starter is £14/mo per seat and the PRO plan is £700pm + £40/mo per seat!! Talk about NOT offering a transition plan for their customers as they grow.

Alternatives Considered: Zoho CRM, ActiveCampaign and Mailchimp

Reasons for Choosing HubSpot Marketing Hub: For the Sales and Service hubs within Hubspot - liked the all-in-one solution offered by Hubspot

Switched From: Brevo

Reasons for Switching to HubSpot Marketing Hub: All-in-one solution covering sales and service as well as marketing

Loved it but a bit expensive

Comments: I really loved using it and was sad when we cut costs

Pros:

Everything was so to use from creating email campaigns to social media

Cons:

The cost! for small organizations it's not possible to keep up

Alternatives Considered: WordPress

Reasons for Choosing HubSpot Marketing Hub: Mostly needed to have a place to keep everything, a better CRM

Switched From: GoDaddy Website Builder

Reasons for Switching to HubSpot Marketing Hub: After speaking with sales and also an agency it was highly recommended and we can grow

A Very Flexible Option at a Reasonable Price

Comments: Overall, our experience has been very positive. We have been able to do quite a bit with the basic setup plus custom objects. Any time I need to integrate another platform, it's pretty straightforward.

Pros:

It's a really powerful tool that integrates well with the rest of our tech stack.

Cons:

The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Balanced Review of HubSpot CRM

Comments: solid CRM choice that combines ease of use with powerful features, making it a standout option for organizations looking to enhance their customer relationship management and streamline their sales processes.

Pros:

HubSpot excels in many areas, some users might find its pricing structure and advanced feature sets to be on the higher side, particularly for smaller businesses or startups. Additionally, while the core functionality is strong, there may be a learning curve associated with leveraging more advanced features or customizations.

Cons:

Depending on the service plan, but we experienced longer response times for customer support, particularly for those on lower-tier plans.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub: HubSpot showcasing center point offers a natural and simple to-explore interface that works on complex advertising undertakings, making it available for both prepared advertisers and novices.

Great tool

Comments: Overall, I enjoy the tool and feel it's the best in the market.

Pros:

It's very easy-to-use and gives great insights into how my marketing engine is performing on a bigger scale.

Cons:

HubSpot keeps changing the pricing structure, which gets more and more complicated. They recently changed the navigation which got a lot of backlash.

Alternatives Considered: Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub: More features, better price, and easier to use

Perfect CRM Platform

Comments: HubSpots software is amazing for my team/company, as it allows us to collect and store all the data we need.

Pros:

Versatility and functionality of the software. I love the fact there’s so much you can do and ways to do things on the CRM. We are able to store data and visualise to show certain members of our team.

Cons:

Sometimes the navigation can be confusing for people who haven’t used the software before. Takes some time getting use to.

Excited to develop our processes

Comments: Covering automation, emails and social media it has been an incredible useful tool when used in conjunction with contact data. There could be improvements as some features are limited or long winded.

Pros:

The ability to manage individual campaigns from a single area and also track the effectiveness relative to contacts.

Cons:

A high price point and the need to manage contacts to stay within price brackets. Marketing emails could be better along with the ability to use deal and contact info together.

Alternatives Considered: Zoho CRM, iSAMS, monday CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub: Overall it offered the best value of money against ease of implementation. The integrations were extensive too.

Great for a "Birds Eye View" of your marketing efforts!

Comments: Overall, it's been great. Once you understand it more and its power, its extremely easy to keep up with.

Pros:

I like how it truly is a full marketing hub and connects data to truly help your marketing efforts. It is also able to integrate with majority other apps/systems so it bridges the gaps in your business.

Cons:

I won't say that I like anything the least, however I just think that I initially started to use Hubspot before I needed it as a small agency. I believe it works best for full teams and/or large operations so that you can see larger numbers of data in one place. It is an investment to have the full suite so you have to be doing the business to afford that.

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Comments: Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making. The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it. All ecommerce platforms MUST avoid signing any contract with HubSpot.

Pros:

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Cons:

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform. Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Alternatives Considered: Klaviyo

Reasons for Choosing HubSpot Marketing Hub: Bronto handled ecommerce very well, however, their platform began to show its age and decided we needed to switch to a platform that could help our business grow exponentially. We unfortunately made the wrong choice.

Reasons for Switching to HubSpot Marketing Hub: Their sales team convinced us they had all the capabilities of Klavio and then some. However, after nearly 12 months of putting out fires on the daily, we found out that the HubSpot development team sees Klavio as the "gold standard" of ecommerce email platforms. We were sold a bouquet of roses with thorns so big that they've ruptured every aspect of our business' profitability.

Hubspot Marketing Services

Comments: The most convenient thing about Hubspot is the ability for our Sales & Marketing teams to be able to track all the different actions our customers are taking during the buying process as well as post-purchase. It's helpful for the Sales team to see which Marketing emails our customers are engaging with and it's helpful for our Marketing team to be able to see if our customers are purchasing after they engage with a marketing email or social post. I also like their marketing automation feature that allows me to create tasks and deals for our Sales team based on different actions customers are taking on the Marketing side.

Pros:

Hubspot has excellent customer service and a large library of resources that you can reference if you cannot figure out how to do something. They also have Hubspot Academy that allows users to learn more about their products and Marketing in general, while also getting a Hubspot certification.

Cons:

There are a few features I would like to see added to their email marketing service. One specifically is the ability to customize the mobile version of an email without affecting the desktop version. I also wish I could insert custom HTML such as a promo timer in an email like some of the other platforms I've used.

Easy to Implement and Maintain

Comments: Support is really fantastic. They take the time to explain things and help you understand limitations and great workarounds. Great support, coupled with the fact they have the HubSpot Academy, it's really easy to learn this tool, even if you're not particularly ops-minded.

Pros:

Very easy to use and takes minimal time to implement the tool. A lot of their default settings really encourage common "good operational" practices, like GDPR, progressive profiling on forms, opt-in, managing multiple contacts, ect.

Cons:

Similarly to the pro, because of HubSpot's simplicity, it sometimes can lack in complexity. Concepts like multi-touch attribution reporting are still in the early stage of development compared to other tools. However, HubSpot is always releasing new features and I've found that a lot of the more recent additions permit more complexity with

Alternatives Considered: Salesforce Marketing Cloud Account Engagement and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub: HubSpot took our team to the next level with regards to Marketing Operations. Pardot is a little behind with built-in functionality.

Switched From: Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub: Price and quick implementation time

The step up for when you're getting serious

Comments: I've worked with Hubspot as an individual, with a large multi-national company and a medium-sized non-profit. I would say that most solopreneurs should probably stick with MailChimp or MailPoet. When you have a good budget for marketing, definitely consider a move to HubSpot.
I've also used Pardot by SalesForce and it's very comparable. I believe Hubspot is easier in the beginning than Pardot, while Pardot has better connectivity to outside systems (like SalesForce, of course).

Pros:

Hubspot is amazing, with great tools for list building, segmentation and email marketing. The process for building emails is easy and enjoyable and the workflow automation is a breeze. I've used MailChimp and Pardot and Hubspot is very different from either of those. Hubspot is for the company that's ready to up their marketing game to the next level while still being simple enough that your team can be onboarded and working quickly.

Cons:

I'm not really a fan of the blog and landing page functionality and i really think you should do those on your own website and then tie them into Hubspot, which is fairly simple to do. Also, when you get into "Deals" and integrating sales and reporting from other systems, the simplicity goes out the window. It can still be done, but it's not as easy as the email marketing functionality. Also, Hubspot has its own language and terminology, so it can be a bit confusing until you get used to it.

Alternatives Considered: Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub: In both cases where i was involved in the choice, it primarily came down to budget. The first instance, Pardot wasn't as built out as it is now (that was a few years ago and my memory might be fuzzy) but they are definitely a viable option now.

Great marketing tool for SMB

Comments: Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Pros:

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Cons:

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Alternatives Considered: Zoho CRM, Pipedrive and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub: Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Switched From: Nimble

Reasons for Switching to HubSpot Marketing Hub: Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.

Hubspot Is An Upgrade

Comments: Overall, Hubspot is a solid B+ type of software. I'm glad it's there, I'm lucky to have it, and I don't even have an idea of something better to recommend right now. But that being said, there are a handful of fixes that, if implemented, Hubspot could be among the best. I don't even have access to the sales or web design module. I feel like if I did, it may even move it up a rank.

Pros:

Hubspot does a lot of useful things for a marketer and makes automation easy. You don't need to have deep coding intelligence or skills to manage marketing for a client or business. The email marketing tools alone are some of the best I've used. There are other features in place that just make the application more useful than others. Hubspot is typically easy to use and makes my job easier - not harder.

Cons:

Hubspot has gone down a handful of times, or encountered issues where some aspects could have been affected on the customer or site owner's ends. Usually these were fixed quickly and not a big issue. Something I really don't like is the user interface for creating landing pages or web pages seems obtuse. No matter how many times I go back and learn it, I feel like there are better ways to get to the drag and drop editor, or that there could be better ways to edit the content of pages. The Hubble language and interface when it comes to editing Hubspot's page modules is intimidating and unpleasant to use. By contrast, the drag-and-drop editor is fine. Customer Personas exist in the property settings for some reason. For every brilliant addition to Hubspot's toolset, there is a goofy decision behind how things work or how users are expected to use the software. I feel intuitive design isn't always behind these decisions, but am hopeful things will improve in the future.

Alternatives Considered: ActiveCampaign

Reasons for Choosing HubSpot Marketing Hub: Emma wasn't great to use for making emails more customizable. The interface seemed kind of outdated. Hubspot just does a lot more - but it costs more too. (At least I believe it did)

Reasons for Switching to HubSpot Marketing Hub: Hubspot seemed more like the tool we needed for our needs. Hubspot Academy and their blogs also meant we were already familiar with them.

HubSpot Marketing Hub helps companies grow

Comments: Thanks to HubSpot we have had more prospects so that they can become leads and later become long-term customers. In its free version we can add a lot of contacts, unlimited users, and access has no time limit, the Features that stand out the most in HubSpot are sales funnel management, which consists of having a trusted third party express their experience with my service or product, automatic recording of all activities, unified contact information, and conversations with leads and customers.

Pros:

I like it because it is a CRM that helps me automate marketing, sales, and service processes, the goal of HubSpot marketing hub is to help marketers develop inbound marketing strategies. HubSpot allows me to control my marketing and sales actions in the same place, allowing me to have a global vision of all my potential clients: their name, their phone number, their address, the company, which are the business opportunities they are managing, etc. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website, to open an account I can fill out the form or I can open it automatically with a Google account.

Cons:

Something that I don’t like about HubSpot in general is the support team, they give very generic answers that on many occasions does not solve my problems and this is time consuming, they should train the support team more.

HubSpot is our go-to for Marketing Automation

Comments: Overall we have been very happy using HubSpot Marketing Hub and it gets the job done. We are not looking for another solution, so that says a lot that we're more than satisfied with its performance.

Pros:

Setup is easy, support is there if and when you need it and the system just does the job. We use it as a CRM and sale automation platform and it has performed better and more efficiently than others we've used over the last 2 decades in business.

Cons:

I would like to ability to make greater changes to the platform display so it outlines the exact customer / company information needed at a particular time.

Alternatives Considered: Zoho CRM

Reasons for Choosing HubSpot Marketing Hub: Looking to get a great system at a better price, and to try something different after 10 years.

Switched From: Salesforce Platform

Reasons for Switching to HubSpot Marketing Hub: Easier integration, good support and overall

Most Comprehensive 360 Marketing Product on The Market, But Can Be Cumbersome (Takes Time)!

Pros:

HubSpot is the most comprehensive, 360-degree marketing hub especially for lead generation, data capturing, storing prospect and active customer and audience-specific data... as well as actually DOING something with all that information. It is repeatedly the software I've been introduced to or expected to use and implement in a larger way within MarComm teams for 10+ years because of its hold on the delicate, important market of transmuting the capturable data into future sales, future loyal customers, and even data that makes SENSE (i.e. explaining ROI in a non-abstract way).

Cons:

It can be pretty cumbersome, complicated to teach without the use of a HubSpot sales rep or experienced customer service agent at the company. That is kind of to be expected as there is a LOT going on in the app, though. I have been at companies that have never even scratched the service as to what HubSpot is capable of, so that's something to think about before buying and implementing as the services can get more costly depending on adds/integrations as well as your company and team size(s).

My Would "Bring to a Deserted Island" Software

Pros:

Where do I start with my love for HubSpot. Our marketing team has been using HubSpot's Marketing Automation for 6 years, and we have seen a world of difference in our inbound strategy. From email drafting to analytics, social publishing, blog hosting, ABM (account-based marketing) and site traffic - it helps marketers keep track of nearly everything going on. I mainly use the social publishing and tracking feature and the email scheduling tool. I can say I wouldn't be able to organize my social conversations with customers nor would I be able to schedule posts ahead of time and track their progress with such accuracy without HubSpot. The email section of the software is great too. I can tell who opens, reads and clicks on our emails - how long they spend reading and each email's conversion rate. I can also do A/B testing to track which types of emails perform best. If your marketing team has a budget for automation software, HubSpot should definitely be on your radar. As a medium-sized company with a small marketing team of 5, it's the perfect size for us. We have HubSpot's Enterprise Level Contract, which gives us access to all of their features. If your marketing team is small - a less expensive plan might be where you want to start out. They also offer sales solutions that fully integrate with their marketing platform, so everything stays consistent and everyone from sales to marketing is on the same page.

Cons:

HubSpot is pretty close to perfect, and my complaints are minor. From a social tool standpoint, I wish publishing across platforms was more consistent, often images and text sizing is a bit off in the actual social site. I also wish they would increase monitoring from just Twitter to both LinkedIn and Facebook. Design limitations have been a slight issue for us in the past as well, but usually we can work around these and design items in house.

An incorporated way to deal with marketing materials

Comments: Hubspot has enabled me to work in a composed and quick way, without bringing about any mishaps. Today I have 3 accreditations supported by this stage and I truly comprehend and apply the Inbound Marketing system that is the fundamental base of Hubspot. It is astounding to deal with the site of the organization where I work and I trust that the expense/item proportion is reasonable. Picking Hubspot as our essential work instrument has been an incredible choice.

Pros:

The genuine estimation of HubSpot Marketing is the reconciliation of each promoting stage. Blogs, email, landing pages, workflows, work processes and more can without much of a stretch be made - and incorporated - for a simple to utilize, across the board promoting entryway. Fundamentally, my organization utilizes HubSpot to rapidly construct and distribute blog entries. With the inherent online life apparatus, you can without much of a stretch offer the blog entry to your crowds. At that point, you can repurpose the substance you previously made for an email battle. Another most loved component: you can create beautiful landing pages. With this, you can make delightful presentation pages that make it simple for clients to change over to a deal, or showcasing qualified lead. Another extraordinary component is the examination instrument. You can see the presentation of each showcasing component in one nitty gritty dashboard. This encourages you see what's working - and so forth. This truly helped my organization put their advertising dollars where they're most powerful and effective.

Cons:

There's only a couple of disadvantages to HubSpot, from my point of view. HubSpot works best when you can create a lot of substance. HubSpot is extraordinary at making your substance lovely and compelling, however in case you're not delivering content, you won't get the full esteem. Second, the valuing level for HubSpot can be somewhat steep for private companies without optional salary. I'd state the administration is as yet justified, despite all the trouble, yet the speculation requires talk and responsibility from the group to be an extraordinary venture. Ultimately, HubSpot requires an on boarding charge with each new contract. Presently, this on boarding expense isn't enormous, yet this was a hindrance for passage for my organization when we initially joined. The on boarding process unquestionably helped my group take advantage of HubSpot, be that as it may, as I stated, it was a slight obstacle for the group while considering HubSpot.

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!

Comments: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Pros:

With the automation of marketing, we rely on the behavior to customize emails, content and offers. Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities. It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Cons:

The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use. In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content. And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Easy-to-use but robust software that delivers value for any-sized copmany

Comments: Tracking all data from content to marketing automation within a single platform is extremely helpful for us. We've been able to align more in our inbound and outbound efforts and have the ability to create simple or sophisticated marketing plans with HubSpot.

Pros:

Customized dashboard for a quick snapshot to help track our department's KPIs Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy. Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general. HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume. Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies. Ability to request product features from the community User-friendly Workflows tool that allows you to create a workflow process using different elements of data.

Cons:

Changes are always rolling out, which can be hard to keep up-to-date on them all Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed. Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly. Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other. Can't create lists of accounts/companies, for company's running an ABM program. Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.

HubSpot increases lead qualification

Comments: Hubspot is the application we use to plan and coordinate all the activities of our sales and marketing department. Our website is based on Hubspot's COS and was developed with all the functionality of the paid version. In addition, we use Hubspot customer management software and link it with our newsletter and email marketing. This collaborative system allows us to comprehensively understand the new customer prospects we are looking for, as well as track their interests and when they interact with us. Our sales and marketing department is expanding, so we can expand and create a collaborative system that allows us to share leads and maintain contact as we wish. Our website is not limited to answering consumers' questions, but also makes us look like an important resource for the industry.

Pros:

The CRM application is excellent and allows me to find phone numbers, emails and make calls while on the road. The customer relationship management and marketing tools merge easily. I am pleased with the fact that nothing needs to be recorded and all of our emails and interactions are recorded without difficulty. Hubspot's feature allows us to reduce the amount of reps we employ. Despite all the effort we put into our work, Hubspot works on the back end to increase our efforts.

Cons:

Simple design features are easy to modify (e.g., change text or images), but more complex modifications require knowledge of COS and HubL. Because the COS version is updated so quickly, I have had problems with some components not being modifiable. This is not a drawback for new customers coming on board since they have updated the coding at least a year ago, however, this was something I had to troubleshoot.

An integrated approach to deploy marketing materials and analyze performance.

Comments: We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions. The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen. We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce. HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey. The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.

Pros:

The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created - and integrated - for an easy to use, all in one marketing portal. Primarily, my company uses HubSpot to quickly build and publish blog posts. With the built-in social media tool, you can easily share the blog post to your audiences. Then, you can repurpose the content you already created for an email campaign. Another favorite feature: the landing page builder. With this, you can create beautiful landing pages that make it easy for customers to convert to a sale, or marketing qualified lead. Another great feature is the analytics tool. You can see the performance of every marketing element in one detailed dashboard. This helps you see what's working - and what's not. This really helped my company put their marketing dollars where they're most influential and impactful.

Cons:

There's only a few drawbacks to HubSpot, from my perspective. HubSpot works best when you can produce a large amount of content. HubSpot is great at making your content beautiful and effective, but if you're not producing content, you won't get the full value. Second, the pricing-tier for HubSpot can be a little steep for small businesses without discretionary income. I'd say the service is still worth it, but the investment requires discussion and commitment from the team to be a great investment. Lastly, HubSpot requires an on boarding fee with each new contract. Now, this on boarding fee isn't huge, but this was a barrier for entry for my company when we first joined. The on boarding process definitely helped my team get the most out of HubSpot, but, as I said, it was a slight hurdle for the team when considering HubSpot.