--- description: Discover the benefits and disadvantages of Smile.io. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Smile.io Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io](/software/169446/smile-io) # Smile.io Canonical: https://www.capterra.co.uk/software/169446/smile-io Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/169446/smile-io?page=2) > Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. > > Verdict: Rated **4.9/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Smile.io? Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 67 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Smile.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Free to install: Up to 200 monthly orders Essential ($15): Up to 500 monthly orders Standard ($79): Up to 1,000 monthly orders Growth ($199): Includes 2,500 monthly orders, then $20 per additional 100 orders Plus ($999): Includes 7,500 monthly orders, then $5 per additional 100 orders - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Romanian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 175 more ## Features - Customer Activity Tracking - Customisable Templates - Dashboard - Email Marketing - Incentive Management - Loyalty Program - Membership Management - Multi-Channel Marketing - Performance Metrics - Reporting/Analytics - Rewards Management - Social Promotion - Third-Party Integrations ## Integrations (21 total) - Campaign Monitor by Marigold - Dotdigital - Glew - Gorgias - Hive.co - HubSpot CRM - Judge.me - Klaviyo - Loox - Mailchimp - Okendo - Omnisend - Privy - REVIEWS.io - Re:amaze ... and 6 more integrations ## Support Options - Email/Help Desk - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software) ## Related Categories - [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Referral Software](https://www.capterra.co.uk/directory/30681/referral/software) ## Alternatives 1. [Kangaroo](https://www.capterra.co.uk/software/149363/kangaroo-rewards) — 4.9/5 (248 reviews) 2. [Guusto](https://www.capterra.co.uk/software/186209/guusto) — 4.9/5 (3441 reviews) 3. [RepeatMD](https://www.capterra.co.uk/software/1049073/repeatmd) — 4.4/5 (190 reviews) 4. [Tremendous](https://www.capterra.co.uk/software/197141/tremendous-rewards) — 4.8/5 (456 reviews) 5. [Referrizer](https://www.capterra.co.uk/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) ## Reviews ### "Great App and Fantastic Customer Support." — 5.0/5 > **Stuart** | *24 November 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The app is relatively straight forward / quick to set up and offers lots of options for how customers can earn and redeem points. I think the referral feature is especially useful for customer acquisition. I think the customer interface is great and looks fantastic on the website. The customer support has also been fantastic. > > **Cons**: I think it would be useful if there were more options for tailoring notifications in the app, although this can be achieved by integration with Klaviyo (or similar providers). I also think it would be super helpful to have the option to let the customer earn points by signing up to our mailing list. At the moment, we have to get customers to sign up to the Loyalty Programme and email marketing list separately, so we use two different popups. It would be better if this could be integrated, so the customer signs up to the Loyalty Programme, and then from there they can sign up to the mailing list (and earn points as an incentive). > > We only launched the programme a week ago but my overall impression has been great. Customers have started engaging with the programme straight away, and we have already started seeing customers redeeming rewards, and have just had our first referral\! The customer support team have also been fantastic and have been there to answer any questions. Special thanks to \[sensitive content hidden\] who have both been fantastic. ----- ### "Simple, Effective Loyalty Rewards" — 5.0/5 > **Beverley** | *6 January 2026* | Retail | Recommendation rating: 8.0/10 > > **Pros**: It plugs straight into Shopify, works out of the box, and lets us reward customers for the actions that actually matter—sign-ups, orders, repeat purchases—without needing custom development or constant tweaking. The dashboard is clear, the logic makes sense, and once it’s live, it just runs in the background doing its job. From a business point of view, it’s practical. It helps encourage repeat purchases and customer engagement without adding friction at checkout or complicating the customer experience. > > **Cons**: The main downside is that some of the more advanced features are behind higher-tier plans, which can feel limiting if you want full flexibility without paying extra. The free or lower-tier plan still gives a lot of value, so it’s more about deciding what features are worth paying for rather than a dealbreaker. > > Overall, our experience with Smile.io has been very positive. It’s reliable, straightforward, and integrates seamlessly with Shopify, so once it’s set up, it mostly runs itself. It’s helped us encourage repeat purchases and engage customers in a way that feels natural rather than pushy. From a merchant perspective, it saves time compared to building a rewards system from scratch, and the support is responsive if you ever need help. ----- ### "A Simple, Effective Loyalty Tool for Shopify Stores" — 5.0/5 > **Dave** | *17 December 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: It’s easy to set up and integrates cleanly with Shopify, so you can launch a loyalty programme quickly without custom development. The system is simple for customers to understand and actually encourages repeat purchases. > > **Cons**: Some useful features and deeper customisation are locked behind higher-priced plans. The customer-facing widget is functional but limited in terms of design control. > > Overall, it’s been a reliable and effective loyalty platform that does what it promises without unnecessary complexity. It’s easy to manage, works well with Shopify, and delivers clear value for customer retention. ----- ### "Excellent to use as a client and customer." — 5.0/5 > **Euan** | *17 December 2025* | Sporting Goods | Recommendation rating: 10.0/10 > > **Pros**: Excellent service overall, with a smooth and straightforward platform that is really easy to use as a seller. > > **Cons**: The process for customers to receive their rewards could be made simpler and more intuitive overall for users. > > Wonderful, we find it really good as a client, and I have also used it from a customer point of view as well. ----- ### "A great loyalty app with amazing people behind it." — 5.0/5 > **Tom** | *21 January 2026* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: Originally it was ease of setup that drew us to smile. However I have to say that the best thing about this app is the customer service. It is always a delight to deal with their staff. > > **Cons**: I really can't say what I like least because I have not identified any issues with the platform or limitations. I suppose some more in depth reporting would be helpful. > > Signed up on Smile over 15 years ago. Have sampled all kinds of other loyalty apps over the years and nothing came close to smile in terms of price and functionality. The experiences I've had with their support team has made me a client for life. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.co.uk/software/169446/smile-io?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/169446/smile-io) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data