--- description: Discover the benefits and disadvantages of Looker. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.co.uk/software/169053/looker Page: 1 / 13\ Next: [Next page](https://www.capterra.co.uk/software/169053/looker?page=2) > Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. > > Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Looker? Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 282 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: US$2,000.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Google directly for pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, English - **Available Countries**: Australia, Brazil, Canada, United Kingdom, United States ## Features - API - Ad hoc Reporting - Alerts/Notifications - Annotations - Attribution Modeling - Audience Targeting - Behavioural Analytics - Campaign Management - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customisable Dashboard - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Visualisation - Data Warehousing - Drag & Drop - Forecasting - Forms Management - Functions/Calculations - Goal Setting/Tracking - High Volume Processing - Interactive Reports - Mixed Methods Research - Mobile Access - Multi-Touch Attribution - Multivariate Analysis - ROI Tracking - Real-Time Analytics - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Scheduled/Automated Reports - Search/Filter - Self Service Data Preparation - Self-service Analytics - Strategic Planning - Text Analysis - Time Series Analysis - Time on Site Tracking - Trend Analysis - User Interaction Tracking - Visual Analytics - Visual Discovery - Website Analytics - Widgets ... and 17 more features ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) - [Business Performance Management Software](https://www.capterra.co.uk/directory/30051/business-performance-management-software/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.co.uk/software/176586/power-bi) — 4.6/5 (1871 reviews) 2. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2348 reviews) 3. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8089 reviews) 4. [Domo](https://www.capterra.co.uk/software/119119/domo) — 4.3/5 (329 reviews) 5. [MATLAB](https://www.capterra.co.uk/software/125813/matlab) — 4.6/5 (2090 reviews) ## Reviews ### "Easy tool to use" — 5.0/5 > **Willem** | *10 February 2026* | Computer & Network Security | Recommendation rating: 9.0/10 > > **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Looker - next gen reporting" — 5.0/5 > **Robert** | *29 September 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it. > > **Cons**: For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined. > > Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work. The reports are easy to share or export to other as PDF or online report. ----- ### "Project lead and data analysts Looker Studio experience" — 4.0/5 > **Daniel** | *26 January 2026* | Utilities | Recommendation rating: 8.0/10 > > **Pros**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. > > **Cons**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. > > Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company ----- ### "Looker Studio for Basic Reporting" — 4.0/5 > **Harlan** | *24 October 2024* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Integrates with the full google suite Very easy to understand Good UI and formatting options Fantastic for communicating data to clients as it can be shared via url > > **Cons**: Insufficient data transformation in platform Limited formula customization no data type format autodetection (eg currency) > > Use it for most client reports and is great for simple dashboards. but when ti comes to complicated dashboards and data its best to use different platforms ----- ### "Looker - look at my reports" — 5.0/5 > **Peter** | *28 October 2024* | Construction | Recommendation rating: 10.0/10 > > **Pros**: The best feature at Looker is the way to can connect to multiple sources at once and create complex reporting and data analytics. Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF and share. Due its connection with sources the reports are always up to date as it imports the data automaticaly. > > **Cons**: I found it a little hard at first to create a complete report for my needs. > > When it comes to reports Looker is the only way you can provide complex reports, easy to update and customize. ----- Page: 1 / 13\ Next: [Next page](https://www.capterra.co.uk/software/169053/looker?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/169053/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data