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About Alexa

Helps your business get better marketing results through keyword research, finding missed opportunities, and promotion of content.

Learn more about Alexa

Pros:

I was surprised to know that Alexa is not just a talking speaker it can integrate with many IOT devices. It is a smart speaker that we can converse with and not just command to do things.

Cons:

Limited in what actual analytics you can get out of Alexa.

Alexa ratings

Average score

Ease of Use
4.4
Customer Service
4.1
Features
4.3
Value for Money
4.1

Likelihood to recommend

8.2/ 10

Alexa has an overall rating of 4.4 out of 5 stars based on 85 user reviews on Capterra.

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Filter reviews (85)

Bennaire
Bennaire
Editor in US
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alexa is good but could be more intuative.

5.0 3 years ago

Comments: I use the Alexa app mostly to control my smart home devices, and music.

Pros:

I love the ability to control devices individually or as a group.

Cons:

I dislike the redunduncy Of the setup process.

Younes
Younes
Full Time Translator in Algeria
Verified LinkedIn User
Publishing, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Not the best toolset in the competitor analysis field

4.0 5 years ago

Comments: I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.

Pros:

the "On-Page SEO Checker" is the most useful feature I like in this software.

Cons:

"the quality of data" that is the software show you, when I compare it to the other solutions/softwares I found a big differences between them, for example Alexa tell me that the visitor stays 10 min in my website meanwhile other X solution tell me that he stays just 2.5 min!

Majed
SEO Specialist in Türkiye
Media Production, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alexa Ranking

2.0 3 years ago

Comments: It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

Pros:

so popular and data availablity for long time

Cons:

Lake of detailed analytics, no integration with third-party tool

Kim
Kim
Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great interactive

5.0 4 years ago

Comments: I am not having to be on my phone all the time looking for prices.

Pros:

I like the ease at which Alexa allows me to compare pricing. I can just speak my request and get an answer in minutes.

Cons:

Able to not bring up so much information. Sometimes it brings up the wrong prices as compared to online.

Emeka
Emeka
Ambassador for The Technology Innovation Scholars Program in US
Verified LinkedIn User
Higher Education
Used the Software for: 6-12 months
Reviewer Source

This is an effective tool to understand and improve traffic.

5.0 7 years ago

Pros:

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons:

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Deborah
Deborah
HR Manager - Learning and Development in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Alexa for personal use

5.0 4 years ago

Comments: Love being able to use it for music and the bluetooth allows me to pair it with headphones, Roku, and external speakers.

Pros:

I bought several Echo Dot devices (bought one first, and then 2 more after about 2 months). I love using it primarily for music, but am still learning the various skills available.

Cons:

Be aware of what comes checked as "on" vs. what YOU want on. For example, Sidewalk may be turned on by default and I did not want that set to on. In addition, I would love to use Alexa for more, but some items (TVs, Cable, etc) are not compatible as of yet.

Ogunyinka
Ogunyinka
Owner in Nigeria
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alexa

4.0 6 years ago

Comments: One of the best features of alexa is their alexa ranking which seo expert use in weeding out low quality blogs with high domain authority.

Pros:

Alexa gives me a complete information about my blog. This information help me to outrank my competitor and find long tail keyword easily.

Cons:

Alexa is geared towards big business who will not mind spending huge money but the pricing is very expensive.

Jonathan
Jonathan
US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

A great growth tool

4.0 7 years ago

Pros:

I really enjoy that Alexa is plain and simply easy to use, dispute some minor hiccups with setup , I don’t have too many complaints.

Cons:

For the simplicities of my everyday use , Alexa gets the job done well however I would not use this software for heavy duty work specifically because it’s doesnt necessarily understand neutral commands and that can be a bit of an issue for larger scaling.

david
david
Freelancer in Venezuela
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Alexa is excellent to find your target audience and your interests

5.0 7 years ago

Comments: thanks to Alexa I got high profits due to its powerful tools to perfect SEO

Pros:

thanks to alexa I found a powerful segmentation of my target audience and achieved a lot of conversions in my online marketing campaign

Cons:

I do not like the mobile version of Alexa, I think the responsive design can improve, but in general Alexa is very good.

Katie
Katie
Associate Director of Internal Communications in US
Verified LinkedIn User
Religious Institutions, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Robust Data and Competitor Analysis Tool

5.0 6 years ago

Comments: Excellent research and analytic tool for competitive research, keyword research, and audience segmentation.

Pros:

I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers.

Cons:

So far I haven't had anything I don't like!

Michelle
District Secretary in US
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alexa Review

5.0 4 years ago

Comments: Getting information concerning business aspects with education and startup businesses. The overall experience is exceptional in that Alexa provides pertinent information that I need at the drop of a dime.

Pros:

The software is very appropriate in what I need to accomplish in my home. Whether I am turning on lights or asking for information, Alexa accomplishes much more than the basic Google page can give me. Alexa gives me the ability to play music, check the weather, gather information pertinent to whatever aspect I'm looking for. I love the experience of using Alexa as a wake-up alarm. In addition to using the alarm system for more than one time per day. I love that Alexa is a confidant when nobody else is around. It can read stories and just answer questions closer than a friend with all the confidentiality.

Cons:

The missing aspect of Alexa is that sometimes I can't get the information pertaining to local news. That may be a user error and not the program itself. As well as I know that Alexa is recording all my questions and placing them where they can be compromised. That is the one thing that I don't like.

Michelle
Seamstress in US
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alexa Saves the Day!

5.0 4 years ago

Comments: Alexa is a great addition to any home. Trust me you won't regret getting it. I know I wish I would have bought it so much sooner!

Pros:

What don't I like about Alexa? Alexa is so awesome and helpful I can't imagine life before I had her. I use her daily to set alarms for school for both myself and my child. Additionally, you can say her name and ask her pretty much any question in the world and she will respond with the correct information about 90% of the time, which is pretty impressive. You can play games with her, which my 9-year-old son loves. I love naming a song and being able to listen to it within seconds as well.

Cons:

Sometimes she doesn't understand what I have said even though I spoke very clearly. This happens with all technology though so I can't complain too much.

Shyamalee
Software Quality Assurance Engineer in Sri Lanka
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alexa - website ranking software

4.0 6 years ago

Comments: I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.

Pros:

This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

Cons:

Subscriptions packages are bit high. Their support takes some times to reply .

Amber
owner in US
Food & Beverages, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

recommend

4.0 4 years ago

Comments: It is very good and so easy to use! Its very helpful for everyday tasks or Information!

Pros:

It's very useful and effective! It makes every day easier! It was a good fit and choice! I wouldn't use anything else!

Cons:

There is nothing I dont like. I can't think of anything I would change! Its very useful u deffently recommend!

Paul
Senior Technical Rep in US
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Alexa is a requirement for my home and business use

5.0 2 years ago

Comments: I could not survive now in this day of age without Alexa being my smart AI agent. Also the affiliate options give me a nice side hustle while building a brand. The search SEO options and link tracking makes it a very powerful tool to continue to see what works and how to grow.

Pros:

Asking questions is smart and is a good search engine. I also have used it with business for great affiliate marketing.

Cons:

It does a lot so can be confusing. Sometimes the AI options get confused.

Sandra
Homemaker in US
Education Management, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alexa switch

5.0 4 years ago

Comments: Its been a great help with light TV microwave phone.and save a lot of moving around

Pros:

Save me time works with the sound of my voice on command. I love it less work for me just speak and everything is on

Cons:

It is kind of hard getting it together and programing it.but that's it takes some time to figure it out

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Chrome App

4.0 9 years ago

Comments: I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Pros:

I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Cons:

Not really. It does exactly what I expect it to.

Sagar
Student in India
Internet, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alexa ranking is good or bad

5.0 6 years ago

Comments: best website to know the ranking of any website and to know the keywords used in other website to rank their own website high price to be paid to use the service of Alexa

Pros:

Alexa provide search website ranking it shows website rank in global it helps me to know the the position of my website whether it is highly rank table or not

Cons:

This online software is nice for the people who have a blogging website or any other website which provide service but I have a complaint regarding the Alexa ranking that there is a complicated interface and most of the people does not know the all the features present in Alexa and they charge very high for a month to provide their service

Francisco
Owner in Canada
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good site for music

4.0 3 years ago

Pros:

Just your voice and you get the music you want

Cons:

Sometime it is limited. Mainly about classic music

Sarah
Bookkeeper in US
Construction, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alexa the questions answer for my kids

5.0 3 years ago

Comments: I think it’s a wonderful idea and invention Al around!

Pros:

What I like most is that my kids can interact and ask questions and play games without my help. They can listen to music and it has a childrens setting which is super nice!

Cons:

What I liked the least was that it was time consuming to do the initial set up.. but it was really a non issue

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Good for accurate website analytics

5.0 9 years ago

Comments: I use Alexa to gauge how popular websites are for business purposes. I work in PR, so we rank different media outlets/websites in a tiered approach, based on the analytics provided by Alexa.

Pros:

Extremely easy to use. Seems accurate and consistent. Well-known, credible site.

Cons:

I don't have any cons for Alexa. Sometimes I check its accuracy by comparing to Compete.com, but I have never had any issues.

Khaled
Manager in US
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great website information tool

4.0 4 years ago

Comments: Overall I am satisfied with Alexa Site Info as a subscribed user and plan to remain subscribed

Pros:

I enjoy using Alexa Site Info to dive deeper into the analytics of my website and others in my sector. I find the information valuable and actionable

Cons:

I think the software could be improved by offering more paid plan options.

Michelle
Owner in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use and Great Features!

5.0 2 years ago

Pros:

Being able to hook up smart home devices.

Cons:

Allowing regular users to upload their own features.

Ayushi
Associate in US
Used the Software for: 1-5 months
Reviewer Source

Well not bad...

4.0 7 years ago

Pros:

It does provide you with a few good features but certainly, lack a lot. Hopeful they would make up in the next versions.

Cons:

Sometimes the software is just so annoying.. It acts so weirdly. I dont know why it cant find my amazon account.

Verified Reviewer
Verified LinkedIn User
Defense & Space, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Alexa by Amazon

5.0 7 years ago

Pros:

Alexa is an intelligent personal assistant developed by Amazon.IT is designed to answer your every question.

Cons:

Alexa sound is nothing special about it an same time it give answer that isn't correct. And it use other app and devices to came up with answer.