--- description: Discover the benefits and disadvantages of Ada. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ada Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Conversational AI Platforms](/directory/31596/conversational-ai-platform/software) > [Ada](/software/164470/ada-support) # Ada Canonical: https://www.capterra.co.uk/software/164470/ada-support Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/164470/ada-support?page=2) > Ada is the omnichannel AI platform for customer service - built to automate, scale, and elevate the customer experience across channels > > Verdict: Rated **4.7/5** by 15 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ada? Designed for enterprise, Ada combines automation, scalability, and intelligence with unmatched control, transparency, and security. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 15 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ada - **Location**: Toronto, Canada - **Founded**: 2016 ## Commercial Context - **Starting Price**: US$60,000.00 - **Pricing Details**: Ada offers conversation-based pricing, a simple consumption model that measures usage, and offers economies of scale for enterprises. Companies that get the best results typically have a minimum annual conversation volume of 300,000. - **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese - **Available Countries**: Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Benin, Bhutan, Bolivia, Botswana, Brazil, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canada and 103 more ## Features - AI Copilot - AI/Machine Learning - Alerts/Escalation - Augmented Analytics - Automated Responses - Automated Routing - Business Process Automation - Call Centre Management - Call Routing - Chatbot - Code-free Development - Computer Telephony Integration - Contextual Guidance - Customer Database - Customer Support - Customisable Branding - Email Management - IVR - Inbox Management - Intent Recognition - Knowledge Base Management - Language Detection - Lead Qualification - Live Chat - Multi-Channel Communication - Multi-Language - Natural Language Processing - Personalisation - Pre-Configured Bot - Query Suggestions - Queue Management - Reporting & Statistics - Reporting/Analytics - Sentiment Analysis - Speech Recognition - Surveys & Feedback - Transfers/Routing ## Integrations (30 total) - Aircall - Amazon Connect - Breeze - CXone Mpower - Calendly - Coconut Software - Contentful - Convey - Dixa - Facebook Apps and Tabs - Genesys - Genesys Cloud CX - GitHub - Gladly - Gorgias ... and 15 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Conversational AI Platforms](https://www.capterra.co.uk/directory/31596/conversational-ai-platform/software) ## Related Categories - [Conversational AI Platforms](https://www.capterra.co.uk/directory/31596/conversational-ai-platform/software) - [Customer Support Software](https://www.capterra.co.uk/directory/32315/customer-support/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Generative AI Tools](https://www.capterra.co.uk/directory/34155/generative-ai/software) - [IVR Software](https://www.capterra.co.uk/directory/30231/ivr/software) ## Alternatives 1. 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If I had to mention something, it would be that when you create a flow in, for example, English, and include quick replies (where you haven’t written a custom text), then when you add a new language, the quick reply responses get translated automatically—but that’s not what you want. You’d prefer the field to be empty, just like in English. And maybe that adding flows requires a lot of manual work, but a solution for that would be switching to the AI bot. > > Great and fast support from Ada when needed\! ----- ### "Innovative customer support software solution" — 5.0/5 > **Anna** | *30 October 2024* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10 > > **Pros**: I particularly like the fact that Ada is always super fast when it comes to integrating the latest innovations into the software solution. The solution is also very intuitive and meets all my personal requirements for a good conversational AI. The support from the employees is also very good. > > **Cons**: The fact that there are sometimes language barriers in the software solution. We are active in the European market and need languages other than English. The main language of the software is English, which makes sense as it comes from the US, but sometimes it takes a little longer to adapt the solution for other languages. > > Overall, I am very satisfied and, after more than two years, I still believe that this is the right solution for our needs. ----- ### "Ada a real Partner" — 5.0/5 > **Tiago** | *30 October 2024* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Super user friendly, team amazing in helping out > > **Cons**: New features can take sometime to appear > > Working with Ada since 2021 and has been amazing. The product helped decrease the number of agents needed and help thousands of clients. The experience could not have been more positive. ----- ### "Ada’s Impact on Customer Service at Busbud: A Valuable Tool" — 5.0/5 > **Silvia** | *31 October 2024* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Ada is its ability to significantly reduce the volume of inquiries that our human agents need to handle. The AI agent provides highly accurate, precise responses by efficiently utilizing our Help Center resources. This has not only streamlined our customer support operations but also enhanced our team's overall productivity. > > **Cons**: The main challenge with Ada is that integrating new features or adding additional channels can be complex, requiring significant time and resources. This can sometimes slow down our ability to expand Ada’s functionality as quickly as we’d like. > > My overall experience with Ada has been excellent. Their team is highly responsive, consistently attentive, and always willing to help whenever needed. Ada's support ensures we can get the most out of the platform, making them a fantastic partner for our customer service needs. ----- ### "Big fan of Ada" — 5.0/5 > **Bret** | *31 October 2024* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: The product and frequency of feature and software updates is amazing. Beyond the product itself, their support and onboarding teams are fantastic\! > > **Cons**: I think the UI of the chatbot itself could be updated. > > Fantastic team from day one until now (1 year 4 months). ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/164470/ada-support?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/164470/ada-support) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data