--- description: Discover the benefits and disadvantages of Klaviyo. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.co.uk/software/156699/klaviyo Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/156699/klaviyo?page=2) > Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. > > Verdict: Rated **4.6/5** by 534 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Klaviyo? Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 534 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - A/B Testing - Activity Dashboard - Alerts/Notifications - Automated Responses - Autoresponders - Behavior Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Data Import/Export - Digital Asset Management - Email Management - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Management - Marketing Automation - Mass Texting - Message Personalisation - Mobile Coupons - Mobile Optimization - Personalisation - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Scheduled Messaging - Segmentation - Shared Inboxes - Social Marketing - Subscriber Management - Template Management - Third-Party Integrations - Version Control - WYSIWYG Editor - Website Visitor Tracking - Workflow Management ... and 8 more features ## Integrations (90 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 75 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) ## Alternatives 1. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2940 reviews) 2. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3505 reviews) 3. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17661 reviews) 4. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13507 reviews) 5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2322 reviews) ## Reviews ### "Good tool but expensive for small lists" — 4.0/5 > **Kortney** | *22 January 2025* | Luxury Goods & Jewelry | Recommendation rating: 5.0/10 > > **Pros**: Easy to use, had all the necessary features > > **Cons**: The cost was getting high especially for a small list. And the support was not always available straight away > > Good piece of software that I used for a long time until I looked for alternative for a lower cost. ----- ### "Great for eCommerce brands" — 5.0/5 > **Doga** | *16 February 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. > > **Cons**: Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. ----- ### "The best email software out there" — 5.0/5 > **James** | *17 April 2025* | Retail | Recommendation rating: 3.0/10 > > **Pros**: The simple way you can manage your campaigns and see the results. > > **Cons**: It would be great if you could trigger emails from website search data > > Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo. ----- ### "A must for ecommerce businesses looking to scale" — 5.0/5 > **Mara Rose** | *13 March 2025* | Food & Beverages | Recommendation rating: 9.0/10 > > **Pros**: Easy to use and incredibly powerful. Comprehensive tool to scale ecommerce. > > **Cons**: Pricing increases based on number of email users or necessary features. ----- ### "Great well-rounded CRM tool" — 4.0/5 > **Suzanne** | *22 June 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms > > **Cons**: More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet > > Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data