--- description: Discover the benefits and disadvantages of Klaviyo. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.co.uk/software/156699/klaviyo Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/156699/klaviyo?page=2) > Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. > > Verdict: Rated **4.6/5** by 540 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Klaviyo? Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 540 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - Activity Dashboard - Alerts/Notifications - Audience Targeting - Automated Responses - Autoresponders - Behavior Analytics - Behaviour Tracking - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Drag & Drop - Drip Campaigns - Email Tracking - Engagement Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Management - Marketing Automation - Mass Texting - Message Personalisation - Monitoring - Multi-Channel Communication - Multi-Channel Marketing - Personalisation - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Recommendations - Response Management - Scheduled Messaging - Segmentation - Shared Inboxes - Social Marketing - Template Management - Website Analytics - Website Visitor Tracking - Workflow Automation - Workflow Management ... and 13 more features ## Integrations (85 total) - Adobe Commerce - AfterShip - BigCommerce - Boulevard - Canva - Chargebee - Criteo Commerce Growth - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads - Google Analytics 360 ... and 70 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [SMS Marketing Software](https://www.capterra.co.uk/directory/30842/sms-marketing/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6262 reviews) 2. [Systeme.io](https://www.capterra.co.uk/software/198994/systeme) — 4.8/5 (2132 reviews) 3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3528 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2574 reviews) 5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2344 reviews) ## Reviews ### "Great for eCommerce brands" — 5.0/5 > **Doga** | *16 February 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. > > **Cons**: Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. ----- ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 August 2026* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Cons**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 September 2025* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. > > **Cons**: Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. > > Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. ----- ### "Great well-rounded CRM tool" — 4.0/5 > **Suzanne** | *22 June 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms > > **Cons**: More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet > > Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. ----- ### "A user friendly tool for email marketing" — 5.0/5 > **Verified Reviewer** | *16 July 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly. > > **Cons**: The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply. > > They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices. ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data