17 years helping British businesses
choose better software

About Conductor

Conductor helps businesses accelerate search traffic, digital growth, and revenue through SEO, content, and website optimization.

Learn more about Conductor

Pros:

Conductor has all the tools you need to start and maintain a successful SEO project today. Keyword tracking tool is awesome.

Cons:

If this integration is not done, Searchlight offers limited SEO insights which can also be pulled through Google Search console.

Conductor ratings

Average score

Ease of Use
4.1
Customer Service
4.3
Features
4.5
Value for Money
3.8

Likelihood to recommend

7.8/10

Conductor has an overall rating of 4.4 out of 5 stars based on 17 user reviews on Capterra.

Have you used Conductor before?

Share your experiences with other software buyers.

Filter reviews (17)

Thomas
Thomas
co founder in Indonesia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

USER FRIENDLY SEO TOOLS

5.0 3 years ago

Comments: You should consider the conductor searchlight platform because of the cost and ease of reading user-friendly SEO data, especially for startups or personal businesses as a daily evaluation tool and planning your advertising budget.

Pros:

Success in the internet world is a very tight competition every day new competitors or businesses emerge. For that we need a good marketing plan, the need for a platform that can make us monitor the Key Performance Index, the Return of Index is very important, especially for start-ups. With a low cost, and full support, Conductor Searchlight is here to answer these needs in realtime, it's user friendly. You and your team can monitor your website and social media at any time and at any time without having to log into your PC or laptop at an affordable cost.

Cons:

However, Conductor has not been able to make comparisons with competitors for our similar businesses. And does not provide a free trial. But you can ask demo.

Ryan
Search Strategist in UK
Nonprofit Organization Management, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Conductor review

5.0 last year

Comments: Personally it my favourite keyword research tool and came with the additional benefit of Deepcrawl (now Lumar)

Pros:

The most self intuitive tool. Comes with Deepcrawl (now Lumar), the account managers are great and they really take feedback on board. Felt like more of a partnership than a business/client relationship

Cons:

At the time of use a backlink tool was often rumoured as a future integration but I never saw it come to fruition, maybe it has since....

Gaurav
E-commerce Web Analytics & SEO Specialist III in US
Retail, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Complete SEO Analytics Tool

3.0 5 years ago

Comments: My overall experience with using Conductor Searchlight has been productive and satisfactory. Because the investment my marketing team made into the tool generated positive return of investment through incremental lift in non-food products orders, revenue and margin, specifically, from the organic search channel. The tool interface was intuitive with both keyword optimization and analytics features complimenting each other and easy to find. The automated search keyword ranking trends, location of SEO errors and recommendations on how to resolve them, made making content changes more efficient.

Pros:

Conductor Searchlight tool enabled me to analyze organic search driven traffic and conversions for specific keywords. So, I could work with my copy writing team to optimize content of landing pages and make them more search friendly. Additionally, I was able to include high volume keywords in title and meta description tags of every landing page. As well as, add internal links based on SEO insights and recommendations provided by Searchlight. If there were pages with broken links or 404 issues, I was able to quickly find those and fix them by implementing 301 redirects.

Cons:

Conductor Searchlight tool depends on integrating with Google search API and Adobe Analytics. If this integration is not done, Searchlight offers limited SEO insights which can also be pulled through Google Search console. Due to limited SEO technical support provided by Conductor and Adobe, sometimes the additional task of implementing integration becomes a burden on the client development team. So, the value of Searchlight tool can be maximized only if client has robust technical support to do integration.

Khushbu
SEO Executive in India
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Recommended for Quickly Analyzing Ranking Keywords

5.0 2 years ago

Comments: I had an amazing experience. I really love the tool. It offers 5 free searches in the free version per day which is a good thing.

Pros:

Conductor extension for chrome is really helpful in finding the keywords that a page is ranking for along with their volume and frequency in the content.Moreover, the tool also displays all the technical issues on the webpage for SEOers.

Cons:

No bad experience so far. But, I would love if they can offer more free searches per day.

Heather
SEO Manager in US
Warehousing, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

SEO assistance is the key

5.0 5 years ago

Comments: We have used Conductor for 5 years now and their platform is always evolving towards the future. They have added and optimized their platform as the SEO field evolves. They have top notch customer support and dedicated teams that are always available to help.

Pros:

Using the keyword data and exploring competitor keywords and keywords when we acquire a new location has really been the key to our success this year as we have grown as a company.

Cons:

It does take some time to learn the system but you can customize the dashboard for different teams.

Craig
Small Business Owner in US
Apparel & Fashion, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Intuitive SEO Platform

3.0 5 years ago

Comments: My overall experience with Conductor Searchlight SEO platform has been positive. Because I was able to correlate organic search keyword rankings to the traffic and conversions driven from them. And make optimization changes in copy, title tags and description meta data of landing pages based on the comprehensive SEO insights provided by Searchlight tool. Once Searchlight becomes an office integrated partner of Google Analytics and integration with it becomes easier without having to depend on API work by developers, its usage and adoption will grow tremendously to justify spending additional dollars on it.

Pros:

Conductor SEO platform is easy to use and offers quick organic search insights to improve traffic and conversions from search engine marketing tactic. I could browse its interface to find keyword ranking reports by landing pages as well as competitor reports to compare search results of my apparel e-commerce website without spending too much time. The visual charts and trends made it easy for me to see when my website's search engine rankings started trending down, so I could make copy and meta data changes to improve those rankings. Due to such optimizations, I was able to lift search roi and sales.

Cons:

Conductor SEO platform is dependent on web analytics software like Adobe or Google Analytics to track organic search engines' driven landing page traffic and product revenue. It doesn't have its own tagging process to track search driven e-commerce website performance. So, additional development and integration effort goes behind enabling connection of Searchlight tool to analytics tools through their API. This extra efforts slows down maximizing the adoption of Searchlight in a marketing team, initially.

Heather
Content Marketing Manager in US
Consumer Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Incredibly Useful

5.0 5 years ago

Comments: I've been using Conductor Searchlight since I started at my current company, about a year. I know we're only scratching the surface of the tool, and it's purely a lack of manpower in our department to blame. The tool itself if incredibly helpful and user friendly.

Pros:

The customer service is excellent, they are continually developing and refining their product offering, the insight emails are super helpful, and the Chrome plugin is useful for a quick analysis of sites.

Cons:

The navigation between tools could be improved, and the ability to do more with content briefs would be helpful.

Mert
Social Media Specialist in Türkiye
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

SEO & Marketing Analysis with Conductor

4.0 2 years ago

Comments: I am using Conductor over months to drive my marketing strategy, to undersntad SEO audit and increase SEO score with it.

Pros:

Conductor is easy tool to use for SEO management, you can improve your SEO score with Conductor to reach more people with Search. It is helpful for using small businesses and large scale to drive marketing strategy.

Cons:

Conductor has nice features but they should improve dashboard to better understanding. There should be Google Data Studio connector to use with Google tools.

Linda
Linda
Director of Digital Communications in US
Verified LinkedIn User
Higher Education, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing intel, hard to execute

4.0 6 years ago

Comments: I appreciated having this intel but I was a one-person team at the time, so I simply didn't have the resources to execute or dig into what the intel meant. It's a product that needs a team behind it to truly take advantage of all its features.

Pros:

Amount of information is astounding and the reporting dashboards are really robust.

Cons:

It's hard to know what to do with the vast amount of information. It is almost overwhelming.

Vladimir
Vladimir
Technical SEO Lead in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great for Enterprise SEO

5.0 5 years ago

Comments: I use Conductor to monitor and optimize clients website.

Pros:

Conductor has all the tools you need to start and maintain a successful SEO project today. Keyword tracking tool is awesome.

Cons:

Price. The price is custom for each client, but this software will be too expensive for a small business.

Dana
Sr Account Director in US
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

A Slight Learning Curve with this Product

3.0 2 years ago

Pros:

Insights were valuable, capabilities were great. Good for very detailed "in the weeds" research of keyword ranking performance.

Cons:

Product was extremely slow and some days didn't work at all. This was a huge hinderance especially at the beginning of the month when client reporting was due.

Verified Reviewer
Verified LinkedIn User
Design, Self Employed
Used the Software for: Free Trial
Reviewer Source

Organic Search Optimization made easy

3.0 5 years ago

Pros:

Conductor Searchlight tool gives me the ability to track organic search rankings of various landing pages. And optimize the content of those pages so I can increase qualified traffic and conversions driven from those pages. I like Conductor Searchlight ability to compare search rankings of my website to other competitors. And quickly show issues such as broken links or excessive keywords so I can work with my web developer or copy writer to fix those issues.

Cons:

Conductor Searchlight depends on Google API to collect organic keyword search data. And integration with web analytics software such as Google Analytics or Adobe Analytics to correlate organic keyword rankings to success KPIs such as landing page traffic or product conversions. So, dependency on Google APIs for search data and analytics software for KPI tracking are the two things I like least about this software. These two dependencies significantly increase dollar investment which makes ROI goals more aggressive to achieve.

Verified Reviewer
Verified LinkedIn User
Human Resources, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

The end all in house tool for SEO

5.0 6 years ago

Comments: It changes the way SEO is done in house. It helps us integrate SEO into all of our marketing initiatives.

Pros:

I really liked the full funnel marketing approach conductor takes to SEO. It helps classify every keyword in the early, middle to late funnel in the buying process. I also really like the ability to make wireframes for my writing team all within the platform.

Cons:

It's just so darn expensive... Organic traffic really has to be a huge revenue driver for you business in order for the investment to make sense.

Nick
SEO Manager in US
Food & Beverages, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Good for beginners and advanced users

4.0 3 years ago

Pros:

Conductor is an easy to use platform that gives you the insights every SEO needs in an affordable package. It's easy to learn as a long time SEO, but therefore there is a sharp learning curve for new folks in the field. It is also highly scalable and is great if you have multiple sites

Cons:

There is a bit of a learning curve at first, but Conductor is supported by good customer support and has some great education resources

Daniel
Systems in US
Retail, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Conductor searchlight

5.0 4 years ago

Comments: Conductor searchlight is great! We’ve started marketing to new platforms that we originally never thought we’d set foot in, it’s impacted our sales tremendously. Thank you, searchlight!

Pros:

I love the marketing features which impact our sales, it helps in the weekly ad. Also they have people that help us with our marketing.

Cons:

A bit confusing at first learning the basics

Ren
Digital Marketer in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great for Listening & Auditing

5.0 4 years ago

Comments: Overall it worked for what we needed and I'm glad we purchased it.

Pros:

Loved the listening capabilities to help drive social media topics and blog content ideas. Also liked the visual reporting for generating reports for execs - and to fact-check the SEO agency.

Cons:

The Keyword tracking could be more robust.

Crissy
Admin Office Support in US
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Impressed!

5.0 4 years ago

Comments: I appreciate the graphs of ranking (amongst my competitors) & key word grouping/research which helps provide the latest updates in the industry. I can also investigate the opinions/concerns of my customers thru this program. I am impressed with everything the Conductor can do for me & my business.

Pros:

Conductor Searchlight recommends ways of optimizing your marketing & generating more revenue which I find very helpful. It works for small & large businesses alike. Plus it groups all of my data into 1 place. Lastly I appreciate the support team!

Cons:

Like anything new, it takes a minute to figure out/navigate which is always frustrating, but well worth it.