--- description: Discover the benefits and disadvantages of XM for Customer Experience. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: XM for Customer Experience Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [XM for Customer Experience](/software/152924/customer-frontlines) # XM for Customer Experience Canonical: https://www.capterra.co.uk/software/152924/customer-frontlines Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/152924/customer-frontlines?page=2) > Improve every key moment along the customer journey with the world's most advanced, AI-driven customer experience platform. > > Verdict: Rated **4.6/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses XM for Customer Experience? Businesses of all sizes and industries looking to deliver unrivaled customer experiences at scale. Businesses of all sizes and industries looking to deliver unrivaled customer experience ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 255 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Qualtrics - **Location**: Palo Alto, US - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$1,500.00 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Contact Qualtrics for pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Puerto Rico, Spain and 5 more ## Features - API - Activity Dashboard - Agent Interface - Analytics - Anonymous Feedback - Automated Routing - Behavioural Analytics - CRM - CSAT Survey Structure - Call Recording - Chatbot - Collaboration Tools - Communication Management - Complaint Monitoring - Computer Telephony Integration - Customer Activity Tracking - Customer Data Management - Customer Experience Management - Customer History - Customer Segmentation - Customisable Forms - Customisable Questions - Dashboard - Email Marketing - Employee Coaching Tools - Engagement Tracking - Feedback Management - Issue Tracking - KPI Monitoring - Keyword Tracking - Loyalty Program - Multi-Channel Data Collection - NPS Survey Structure - Negative Feedback Management - Performance Metrics - Process/Workflow Automation - Quality Management - Reporting & Statistics - Reporting/Analytics - Response Management - Retention Tracking - Review Monitoring - Review Notification - Review Request - Rewards Management - SMS Messaging - Survey/Poll Management - Surveys & Feedback - Third-Party Integration - Visual Analytics ... and 35 more features ## Integrations (38 total) - Adobe Analytics - Annex Cloud Loyalty Experience Platform - BHN Rewards - Chattermill - ClickTale - DataGrail - Dynamics 365 Business Central - Freshdesk - Fuel Cycle - Fullstory - Glassbox - Grade.us - IVR Technology Group - Jira - Kantata ... and 23 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software) ## Related Categories - [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software) - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) - [Review Management Software](https://www.capterra.co.uk/directory/31024/review-management/software) ## Alternatives 1. [Connecteam](https://www.capterra.co.uk/software/153140/connecteam) — 4.6/5 (5120 reviews) 2. [SurveySparrow](https://www.capterra.co.uk/software/168823/surveysparrow) — 4.4/5 (121 reviews) 3. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10432 reviews) 4. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2845 reviews) 5. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (952 reviews) ## Reviews ### "Reliable and powerful tool" — 4.0/5 > **Humaira** | *6 September 2024* | Market Research | Recommendation rating: 9.0/10 > > **Pros**: It is very user friendly tool. The drag and features saves a lot if time and minimizes the coding effirt > > **Cons**: The data and analysis section needs to be improved. The costing is little high. > > The overall experience is very good. The support section covers every feature so even if we are stuck we can get help from support. ----- ### "Qualtrics XM Survey Platform" — 4.0/5 > **Verified Reviewer** | *5 February 2026* | Insurance | Recommendation rating: 7.0/10 > > **Pros**: It's an industry leader, used more often than any other survey platform (I believe this is still true), it has robust capabilities, and it's fairly user friendly. > > **Cons**: Their customer service is not as good as it used to be, and both their programming interface and reporting tools could be easier to use. ----- ### "It's ok, could be improved" — 4.0/5 > **Ryan** | *29 October 2025* | Real Estate | Recommendation rating: 6.0/10 > > **Pros**: More stable and better ability to glean insights from data collected compared to some of the other VoC tools out there > > **Cons**: Could be costly and set up is tedious with a lot of customizations required, but i guess with more power comes more responsibility ----- ### "Great For Surveys" — 4.0/5 > **Verified Reviewer** | *30 June 2025* | Research | Recommendation rating: 7.0/10 > > **Pros**: The interface is great and there are a lot of features that you would expect related to creating surveys > > **Cons**: There are some features that can seem to be technical that could have been handled differently such as reverse scoring. > > It is a great software to use for creating and sending out surveys. It is overall easy to use and setup and can do complex work if you need it to. ----- ### "Good Product" — 5.0/5 > **Nadia** | *17 March 2025* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: The easy with which you can create surveys and dispatch them > > **Cons**: I wish there was a tutorial to walk you through the product when you first sign in. I had to figure out stuff for myself and sometimes through others > > I have created a lot of surveys and I love the ease with which you could create and disperse the surveys. I also love that you can see progress and even download the data from surveys in ways that make it easier for you to analyze them with other applications ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/152924/customer-frontlines?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/152924/customer-frontlines) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data