Semrush Reviews

Truly an all-in-one digital marketing platform

Comments: We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros:

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons:

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Alternatives Considered: Moz Pro

Reasons for Choosing Semrush: Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.

Switched From: Moz Pro

Reasons for Switching to Semrush: Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.

Semrush is an amazing SEO tool that has helped me improve my website's ranking in search engines.

Comments: Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable seo specialist who can help you make your website popular among search engines, then you can consider hiring Semrush as your seo specialist. The company has been providing its services to many companies and has been successful in increasing the traffic and ranking of these websites. The company is also capable of providing its clients with customized reports so that they can track the progress of their website.

Pros:

It is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not.

Cons:

There is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start.

Not customer friendly, limited usability

Comments: Good features, but pathetic policies and robbing people by suspending account when you've already paid for it? Downright cheating.

Pros:

Good data insights on keywords and on competitive intelligence. Easy to crawl websites with the SEMRush search crawler and perform site audits as needed, and SEMRush offers considerably more pages per audit to search compared to some of its competitors. Easy to sort out keywords as needed as well, and extra functionality like on-page SEO checkers make this a good on-page SEO tool as well.

Cons:

What's the use of offering 500 on-page credits a month, content gap analysis, keyword tracking and so many more features - if you can't use any of them? While SEMRush does tier stacking, and offers more features if you go to their Pro plan or the Guru plan. What it does not? Offer enough time for you to use it.Even if someone logs out from one PC and logs in to the account from another, SEMRush disables your account. It's not possible for a single person to work and access all the features given, and yet, even if you don't have multiple working at the same time, they want you to pay extra for every laptop that gets logged in. It's not like we had multiple people working together. SEMRush doesn't allow even two people at different time slots to log in and work.WOW! And that's not all - they disable the account that you paid for, for policy violations if you dont. Unethical, and corrupt.

Alternatives Considered: WebCEO and Ahrefs

Reasons for Switching to Semrush: Seemed more comprehensive range of features.

Good Product with No Support

Comments: The bottom line is that the people you call cannot help(sounds familiar) and when I said I would like to cancel my service they simply said okay I will send you a form.

Pros:

Lots of data available. Identified weaknesses and strengths in our system.

Cons:

Originally I had a team leader who would send me updates and I scheduled Zoom meetings for questions related to my reports. Apparently they did away with that concept and all of a sudden I no longer had any support except screen shots through e-mail. Then they would have to research the question and it began to be ridiculous. When I called for help they said someone would reach out but all I got was the e-mail question and we cannot make outgoing calls. Without customer support and good service this product becomes overly expensive and frustrating.

Keyword research made easy!

Comments: For my blog i was hesitating with keywords, when i input some ideas, it provides a tons of related keyword and ranked website address plus what they are targeting . After several day , i get myself in good position of planning. I can easily find informative and commercial keyword and see the difficulties.
Even i can get full report of some competition websites, by analysis them i can easily made the roadmap for my blog.

Pros:

I mainly use semruah for keyword research. As a blogger picking best keyword is my priority. Semrush is the top notch app for this work. With the question keyword i can make tons of new article and provide quality articles to user. User friendly interface and have lots of tools you can do seo for your blog. My experiment with other tools ongoing, as soon as i get result i will share. One thing they improve continuously, they upgrade themselves continuously.

Cons:

First time when i login, it gives tons of information to me, as a beginner its hard to follow up. Luckily they have good customer support, after discussing with them able to solve most of the major problem.

SEMrush is a must-have

Comments: The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.

Pros:

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

Cons:

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help) - An aggregate dashboard would be helpful (to see the performance of all locations within an organization) - Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)

Essential tool for SEO agencies

Comments: Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Pros:

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons:

Lots of tools get deprecated or moved to a higher subscription level

Alternatives Considered: Moz Pro

Reasons for Choosing Semrush: More powerful options on Semrush for our advanced requirements

Switched From: Hike SEO

Reasons for Switching to Semrush: Better user interface and reviews compared to competition

No Semrush No SEO

Comments: We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

Pros:

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Cons:

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

The most comprehensive tool on the market

Comments: SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros:

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons:

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

Great SEO tool that gives you the right insights!

Pros:

- great for keyword and competitors analysis - easy to implement - great customer service! - easy integration with google tooling

Cons:

- accidental purchases are easily made - look and feel of the dashboards

Best comprehensive SEO tools for your digital marketing needs

Comments: We have learned a lot about our client's website traffic and how to better understand customer engagement using proper keywords to target for each respective industry. With the help of some of the SEMRush keyword tools, we were able to find and write about various related keywords to place within our client websites which in turn generated more traffic conversions. Google Ads analysis and keyword competition provides insight on how to create a niche for our clients. Not to mention, spying on competing businesses and their estimated Google Ad spend. We've managed to address ad optimization for stronger performance. SEMRush seems to be continuing to improve the product. For example, the On Page SEO Checker provides detailed analysis on additional keyword word usage and phrase usage to help improve pages. Although it is not perfect, it is definitely being improved and helps provide guidance.

Pros:

- In depth backlink analysis reports and tracking on domains - Top notch keyword selection tools (keyword magic tool) for keyword analysis, volume and suggested or related words - Daily & weekly domain and search position monitoring - Provides enhanced traffic metrics which provides insight on spikes of traffic during specific timeframes

Cons:

Starting off, the tools and analytics can be very cumbersome to understand. The tools take some getting used to and testing with to grasp a good understand of how to analyze website traffic, data and keywords.

Alternatives Considered: Serpstat, Moz Pro and Ahrefs

Switched From: Serpstat, Moz Pro and Ahrefs

Reasons for Switching to Semrush: Our business was set out to find the best tools for our match our digital marketing service offerings. Through multiple trial periods across various softwares, we narrowed down to SEMRush providing the best tools for our services being offered. From website audits, keyword rank and tracking and SEO performance metrics we wanted to ensure we provide our clients with the best solutions to help with their business website needs.

A Comprehensive SEO Solution

Comments: My clients expect me to sustain and / or improve their ranking in organic search. With SEMrush, I am able to see what's working and what's not, and make appropriate adaptations to strategy and tactics.

Pros:

I use back link gap and keyword gap analyses regularly as I optimize client content and link profiles. The content writing tool suite is also excellent. This capability goes well beyond simple suggestions of content length, keyword density, and readability. Instead, offers insights from the best ranking content with which you will be competing. I was able to eliminate a subscription to a point solution that offered similar insights.

Cons:

SEMrush evolves rapidly, so expect to travel a learning curve regularly, as features mature and integrations become more comprehensive. That said, the customer service team is easily accessed and will work with you to explain the sometimes surprising nuances or curious behaviors of some of the tools.

Alternatives Considered: Moz Pro, Ahrefs and SpyFu

Switched From: Moz Pro, Ahrefs and SpyFu

Reasons for Switching to Semrush: At the time I selected SEMrush, I liked the pricing and interface better than Moz and Ahrefs. SpyFu was not sufficiently developed, but has matured nicely. At this point, given my familiarity with SEMrush and how they do things, I would be unlikely to switch.

Best SEO Marketing Tool

Comments: I have been using SEMRush for a number of years now, and with so much else going on it provides a lot of features, news, and training that helps to make my life a lot easier - I wish I had more time to get fully immersed in the tool.

Pros:

The software offers a great mix of data that I can use immediately to understand how my client's business is performing. The mix of tools available is fantastic, I can immediately check ranking performance, schedule social posts and I love the writing assist tool the tips and metrics really help refine our content to give it the best chance of ranking. The customer support is the best I have experienced from any tool, the response is lightning fast and they are great at finding the solution to the problem 5 stars for customer service!

Cons:

Posting to Instagram would be great, but the notification feature in the meantime is helpful. The competitor features do not appear to be hugely accurate as my data doesn't always match either which makes me feel that my competitor's data are equally out. Perhaps a few tips on how we can compensate for this would help as we all understand the competitor data cannot be fully accurate as you don't have direct access to it.

All-in-One Digital Landscape Research & Analysis

Comments: We have a great dedicted rep who is always checking-in to make sure we have what we need and are using the latest tools, promos and taking advantage of the software. SEMRush has become a vital need to all of our projects. It used from the discovery phase all the way to maintenance and reporting.

Pros:

The ability to connect one domain and be able to select and add multiple tools, analysis and audits with one click. It covers from an SEO Audit down to a Competitor Insights. It is a powerful tool. Saves time and effort.

Cons:

Compared to other tools, SEMRush requires a level of technical understanding and familiarity with their tools. Sometimes all the information gathered could be confusioning for new users.

Alternatives Considered: Moz Pro

Reasons for Choosing Semrush: SEMRush has more information and better tools.

Switched From: Moz Pro, Ahrefs, Nightwatch and SpyFu

Reasons for Switching to Semrush: Because it has what needed and much more.

Bang for Your Buck

Comments: As a small niche company serving clients throughout the USA and Canada, SEMrush has made us more efficient. We deliver as good or better quality data that larger companies, and still keep it personal.

Pros:

SEMrush offers a lot more features compared to similar products/services. Keyword research and site audit is just the tip of the iceberg. The customized reporting is great for distributing to clients or potential clients. The writing assistant tool that connects to Google Docs helps us stay efficient. We also use the social media posting tool, which is a once bonus feature. Also, I started using the marketplace feature, which is an additional cost. SEMrush has the majority of features that marketing folks need.

Cons:

There is not enough units in the Plagiarism checks (10) and Social profiles (50) for posting compared to the number of projects (200) in the subscription.

Alternatives Considered: Moz Pro

Reasons for Choosing Semrush: We did use Moz Pro, but found that SEMrush had more features and it is more customizable.

Switched From: Moz Pro

Reasons for Switching to Semrush: We use Ahrefs, ScreamingFrog and SEMrush.

Best Product for Everything Related to SEM

Comments: SEMrush has definitely allowed me to be more efficient with my work and took my company to the next level. I can do everything in one "stop". Research, tracking, reporting and more, all rolled into one.

Pros:

Everything we need is in one place, I don't have to bounce around to different programs for different purposes. There are improvements and new features added all the time. The few times I've had a problem or question, support is very quick to answer/resolve it and then follow up a week later to make sure everything's working as it should.

Cons:

I can't think of any cons, it just works as advertised.

Alternatives Considered: Moz Pro, Ahrefs and SpyFu

Reasons for Choosing Semrush: Raventools was lacking many of the tools I required as my business grew.

Switched From: Moz Pro, Ahrefs and SpyFu

Reasons for Switching to Semrush: I tried the free trial, then the least expensive package for over a year before I found that I was using it more than any other SEM program I was trialing/paying to use. It just made sense to upgrade and get rid of the others.

SEMRush Vastly Improves SEO Efforts and is Worth the Investment

Comments: Overall, SEMRush has allowed great value for us and our clients. We are able to take action and improve websites and SERP rankings, and provide a resource to content writers to find a good balance between great content and SEO friendly content. Every serious business looking for growth should be using SEMRush or a similar product as they reveal a lot about your website.

Pros:

I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.

Cons:

There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform. Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.

Alternatives Considered: Moz Pro and Ahrefs

Reasons for Choosing Semrush: After joining M3 Group last year, I made the recommendation of the switch as SEMRush provides more capabilities, it is more comprehensive, and it is all under one subscription and platform.

Switched From: Raven Tools and SpyFu

Reasons for Switching to Semrush: The consolidation of products, additional robust features, and previous successful experience using SEMRush.

Swiss Army Knife of SEO Tools

Comments: Overall I'd say an 8 out of 10. Customer service is good, the tools are powerful and data-rich and help me make powerful conclusions.

Pros:

The UX, range of tools and insights are great. This is a really powerful tool. I love the projects and the ability to manage backlinks and cleanups. The content management is very nifty too!

Cons:

I dislike the fact you've to spend $100 dollars per month to get white label SEO reports. Also, I'm not too keen on the sales guys pushing new deals and not supporting old deals (a few friends have experienced this). Previous I wanted to upgrade to an annual plan and essentially I'd lose some of the benefits I had, that didn't make sense.

Alternatives Considered: Moz Local and Ahrefs

Reasons for Choosing Semrush: This is a richer tool

Switched From: Majestic

Reasons for Switching to Semrush: Value for money, functionality and dashboard at the time of sign up.

SEMRush Rocks

Comments: Overall, I am happy and have found many uses for this software. I want better reporting for the nearly $230/month our small company pays though.

Pros:

Support on the Rep side, instant data points with a single click, simple reporting

Cons:

Some features have been removed with the price changes, mainly in the reporting section - Reporting is important in my industry and SEMRush has removed many of the options here for small business to take advantage of your reporting services due to the price point being too high on the "next level up."

Alternatives Considered: Ahrefs

Reasons for Choosing Semrush: Raven's reporting began to falter in places we needed it to become more robust for our clients, becoming more difficult overall.

Switched From: Raven Tools

Reasons for Switching to Semrush: I can rely on the Google Data and compare in GA easily for tracking issues

Poor customer support

Comments: Pretty bad customer support and a very bad mouthing account executive named [sensitive content hidden] .

Pros:

Good tool and easy to use. Because of the problems i am thinking about looking for another tool.

Cons:

Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to [sensitive content hidden] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. SEMrush doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers.

Alternatives Considered: Ahrefs

Reasons for Switching to Semrush: I like the product. But in the end it is more than the product.

My favourite SEO Research Tool

Comments: SEMrush has all the features built-in, that are required for a proper professional level SEO research. Although the general opinion is that Ahrefs is better than SEMrush, but personally, I have found SEMrush to be the best suited for my keyword and SEO optimized content research. The layout and interface is neat and when I tried the app, for the first time, it hardly took me five minutes to understand the navigation and features, and I could immediately get down to my research work. SEMrush enables me to tremendous amount of research work, within a very short span, with impressive accuracy and very reliable result data. If anyone can afford SEMrush subscription, then there's no need to look any further for other tools.

Pros:

My favorite feature of SEMrush is the ability to export SEO Research Reports in PDF format, neatly arranged in a professionally presentable format, that can also be archived and stored for reading and detailed research later on, because SEMrush can generate thousands of very accurate results. The Domain level organic SEO Research reveals very crucial information of any competitor's or personal domain - including very detailed and vital information like all the active backlinks, anchor keywords, trends, competitors' web pages and urls, and all ranking and top keywords from any given website. The Keyword research has one of the best performance, my favorite being the Keyword Magic tool that enables me to build a whole research campaign surrounding any given keyword with related keywords, phrase match, related questions, and so on. The SEO Content template tool is sufficient for doing any type of content writing and along with the Topic Research Tool, pretty much covers all aspects of building a professional SEO-friendly content around any topic and niche.

Cons:

The prices are ridiculously high and even if you pay high fees for the Pro plan, you still cannot access to certain important features. So it's not an affordable solution for individuals. Apart from the high price, there is hardly any fault with this tool.

My Go To Analytics Tool

Comments: SEMrush is one of my essential tools needed to perform my job. Without it's vital data and information, I wouldn't be able to provide the excellent service my clients expect and would not be able to improve their website.

Pros:

I enjoy a variety of features that SEMrush provides me. Domain analytics reports are incredibly useful to me in my role as an SEO link builder so that I know the sites I'm gaining backlinks from are trafficked. Keyword Analytics help me determine how well my clients are doing for their Keywords while also providing ideas for new content to capture new Keywords. Lastly, the projects section offers tons of technical SEO information on my clients' individual sites so that I can ensure their continued health.

Cons:

The only thing about SEMrush that I don't like is that it's honestly TOO MUCH information. I really need to enroll in their academy so that I can learn more about all the tools at my disposal

An SEO platform that grows in strength and capability

Comments: After almost a decade of using SEMrush, I can't recommend it highly enough. For a serious marketing research, it should be an essential component. There are many different types of data available in SEMrush. Being able to turn data into actionable KPIs is essential. SEMrush provides you with the information you need to make wise decisions and to do so daily. When it comes to creating a website, there are a lot of moving parts. With so many data points, creating a visual model is essential if you want to use the information proactively. SEMrush gives me the tools I need to improve the performance, speed, and intelligence of my websites.

Pros:

Any software has both internal and external benefits. On the exterior, I like to see good design, good navigation, and a good rate of work. It has one of the largest keyword databases among similar tools, as well as all the essential configurations like keyword magic tools that allow you to add stop words and all the other features that a current SEO tool should have. To keep our SEM and SEO teams in touch, we use SEMrush to get a lot of information regarding keywords, technical, and competition data. When we first started using SEMrush, we utilized it as an "add-on" to other products, but now it is our primary tool. SEMrush's API access is just another perk of an enterprise-level subscription. In addition, we use the organic research tool a lot to learn about our domain as well as our competitors'. While researching their competition and the market, the SEM team makes use of the "Competitive Intelligence Add-On" offered by SEMrush to gather information.

Cons:

A lot of expertise and attention is required because the product's UI is so simple to use. A class of keywords may be necessary if you are new to digital marketing or SEO. Ultimately, it's not a huge problem. SEMrush has one flaw that irked me. At any given moment, you can only have one account open in your browser. When someone else logs in using the same account as you, you can't get back in.

Powerful SEO tool with great capabilities

Comments: We wanted a tool that can help us fill in our gaps in the industry on the side of SEO, SEMRUSH has helped us to optimize all our on-site pages, off-site and technical SEOs for the website. The tool helps in conducting keyword analysis and compares us with others in the market.

Pros:

The platform is great for many things such as website audit, link building, conducting backlink analysis, finding the keyword and backlinks gap, conducting competitive analysis, and finding the correct keywords for website optimization and website analytics.

Cons:

Too many features can confuse the starters, and do require proper induction and training to be able to utilize everything within the platform. SEMRUSH only focuses on Google rankings, it would have been great to see other search engines too (Yahoo, bing, safari, etc). And it is a bit pricey and if one needs every feature then Guru gets more expensive.

Best Digital Marketing Tool That Helps To Create Website Analysis Report

Comments: The Semrush is a great tool to analyze, track and improve website the performance. With the help of its intuitive interface, we can easily access data related to organic traffic, keyword rankings, backlinks and many other important SEO metrics. We can also use tools such as Site Audit and Position Tracking to better understand how their website is performing in search results. In addition to providing detailed analytics data on a company’s current performance We can also get insights into areas where improvements need to be made by leveraging reports such as Competitor Research & Analysis or Keyword Research & Discovery. All of these features are easy to navigate which makes them perfect for any size business from small startups all the way up through enterprise level companies who rely heavily on SEO optimization. Semrush even allows agencies with multiple clients manage their accounts with ease thanks to flexible pricing tiers that include white labeling options so each client's account looks like it belongs exclusively with them rather than being managed by an outside agency at first glance. This helps build trust between both parties which ultimately leads to better long-term relationships. Overall, Semrush provides an excellent user experience for anyone looking for comprehensive services when it comes time develop and optimize an effective digital marketing strategy that includes a strong focus on search engine optimization.

Pros:

SEMrush is a powerful digital marketing tool that offers a wide range of features to help businesses improve their online presence. One of the biggest pros of SEMrush is its ability to provide valuable insights into a business's SEO and PPC campaigns, as well as their competitors'. With SEMrush, users can conduct in-depth keyword research, track keyword rankings, and analyze their website's backlinks. Additionally, SEMrush offers a comprehensive social media management tool, allowing users to schedule posts, track engagement, and monitor their competitors' social media activity. Another benefit of SEMrush is its intuitive user interface, making it easy for even novice users to navigate and make use of its features. SEMrush also offers customizable reporting, allowing users to create and share reports tailored to their specific needs. Overall, SEMrush is a versatile and powerful tool that can greatly benefit businesses looking to improve their digital marketing efforts.

Cons:

Users can track website's performance and gain valuable insights into their competitors' strategies. We can also find best keywords for business traffic.