--- description: Discover the benefits and disadvantages of Semrush. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.co.uk/software/151962/semrush Page: 1 / 94\ Next: [Next page](https://www.capterra.co.uk/software/151962/semrush?page=2) > Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. > > Verdict: Rated **4.6/5** by 2321 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Semrush? From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2321 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Semrush - **Location**: Trevose, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$139.95 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States ## Features - AI Visibility Score - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Audit Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Collaboration Tools - Competitive Benchmarking - Content Management - Conversion Tracking - Customer Engagement - Customisable Templates - Dashboard - Data Import/Export - Data Visualisation - Engagement Tracking - Geotargeting - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Analytics - Marketing Management - Monitoring - Multi-Account Management - Multi-Channel Attribution - Multi-Channel Campaigns - Multi-Channel Data Collection - Multi-Channel Distribution - Multi-Platform AI Coverage - Performance Metrics - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - SEO Audit - SEO Management - Social Marketing - Social Media Monitoring - Task Management - Template Management - Time on Site Tracking - URL Shortener - User Interaction Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 25 more features ## Integrations (11 total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) ## Related Categories - [AI Search Visibility](https://www.capterra.co.uk/directory/34597/ai-search-visibility/software) - [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software) - [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software) - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Alternatives 1. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10712 reviews) 2. [SEO PowerSuite](https://www.capterra.co.uk/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (583 reviews) 4. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) ## Reviews ### "Comprehensive and easy to use" — 5.0/5 > **Fergus** | *18 July 2025* | Building Materials | Recommendation rating: 9.0/10 > > **Pros**: Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change. > > **Cons**: Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often unavoidable. ----- ### "SEMRush review" — 3.0/5 > **Verified Reviewer** | *16 January 2026* | Design | Recommendation rating: 4.0/10 > > **Pros**: Robust keyword research, competitor analysis, versatile reporting, and all-in-one SEO/marketing toolkit. > > **Cons**: Can feel overwhelming, data limits on lower plans, and some tools aren’t as intuitive for beginners. > > Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing. ----- ### "Super useful for any serious SEO" — 5.0/5 > **Ruti** | *26 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It has a huge range of useful SEO tools, and can easily be used for handling many clients. > > **Cons**: It's very expensive\! I'm paying for the Guru plan plus three additional users, it really adds up. > > It's excellent for SEO experts and agencies, with great tools for researching keywords, competitors, backlinks, local SEO, reporting, and more. I always feel like there is more to it that I'm missing\! It's a bit pricey for someone just starting out as an SEO freelancer though. ----- ### "Good SEO tool with strong features but some billing hiccups" — 4.0/5 > **Joe** | *5 December 2025* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: The core SEO features are solid. The Pro plan gives a clear view of site health, keyword rankings and basic competitor visibility in one place. Site audits, keyword tracking and simple competitor checks are easy to run and interpret, which has been useful for a small B2B SaaS like us without a huge in-house SEO team. Once projects are set up, it’s straightforward to monitor how our SEO is performing over time and to spot issues early. > > **Cons**: The platform is powerful, but the interface and pricing structure can feel complex if you’re not using it every day. There is a learning curve in understanding which features and limits you actually need, and how add-ons interact with the main subscription. We did experience confusion around add-ons (SERP Gap Analyzer and Local Pro) and how they affected our renewal. At first, the focus in support was on internal refund policies rather than on clearing up the underlying issue. However, after escalation Semrush ultimately removed the add-ons we didn’t need and issued full account credits for the associated charges, which I appreciate. I would still like to see clearer visibility and simpler management of add-ons in the UI for business customers. > > Functionally, Semrush has done what we needed: monitor technical site health, track rankings for key terms, and give a quick read on how we compare with competitors. For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities. We did have a difficult experience around add-ons and renewal, which was frustrating initially. That said, once the issue was fully understood and escalated, Semrush support resolved it by removing the add-ons and issuing full credits for the disputed charges. Overall, the product itself is strong and we continue to get value from the core Pro features. With some improvements to add-on transparency and renewal communication, it would be even easier to recommend. ----- ### "Semrush is an essential tool to improve websites" — 5.0/5 > **Ben** | *16 June 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Semrush is a really helpful tool to ensure that you are getting the most out of your websites. I have used Semrush to check the SEO and site health of the websites that I manage, and it is really useful to find the areas that need to be improved and what you need to do to improve them. I have dealt with the customer support to help get the most out of Semrush and they have been very helpful when contacted. > > **Cons**: There are so many tools to use in Semrush, which is great, but at times it can be a little overwhelming, and it is not always clear which ones are the best to use. > > We have been using Semrush to ensure that we are getting the most out of our websites and improving the SEO through website improvements. It has been worth the money that is invested with how much it can benefit our websites. ----- Page: 1 / 94\ Next: [Next page](https://www.capterra.co.uk/software/151962/semrush?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/151962/semrush) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data