Segment - The Data Layer to Have

Reviewed on 02/09/2019
Jonny D.
Head of Sales Operations
Financial Services, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pros: Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.
Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Cons: Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

A reliable tool for event tracking and syncronization

Reviewed on 24/10/2019
Tamás S.
Data Analyst
Information Technology & Services, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them. Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Pros: - Intuitive UI.
- Event tester on the UI.
- Several client libraries.
- You can sync even your backdata, e.g. when setting up a new warehouse.
- Pricing is based on users not events.

Cons: - Custom schedule for synchronisation or event validation is only available in higher packages.
- Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Good tool for startups

Reviewed on 05/02/2019
Guruprasad H.
VP Engineering
E-Learning, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Pros: Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Cons: Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Great software to remove the burden of countless API integrations

Reviewed on 25/04/2018
Christopher S.
Head of Product
Food Production, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Saved a ton of dev time

Pros: It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Cons: Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Segment is a great tool, if you can afford it then you should start using it right now.

Reviewed on 31/07/2018
Fayssal J.
CEO
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Always happy to recommend segment ! A great tool.

Pros: The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.

Cons: Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.

Must have software

Reviewed on 28/11/2018
Verified Reviewer
Head of Growth
Transportation/Trucking/Railroad, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Cons: The capacity to decide which events are sent to each vendors to limit data overusage

Segment Data collection

Reviewed on 24/10/2018
Srinivas R.
Co Founder & CTO
Events Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Very good and solve the key pain point very well

Pros: 3rd party integration is very good , ease of use and whole ecosystem

Cons: Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Segment help turn your data into dollars

Reviewed on 09/11/2019
Ben B.
Manager
Nonprofit Organization Management, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My overall experience with Segment has been incredible. Never before have I

Pros: There's no single thing I like most about Segment. The mere power to connect all our web properties, product/platform touch points, and marketing campaigns into a central database is incredible, and that's what Segment is all about. It's the whole package that impresses me. Need to sort email interaction data into your database, while filtering out users who have engaged with your product in the last 48 hours, while tracking inbound clicks on your product pages? Yeah, Segment can do all that at the same time and way, way more. I don't know how we did business before.

Cons: Segment has a steep learning curve. It took weeks to really come to grips with everything that Segment can do and how to do it. This is not a weakness, but just be prepared for a lengthy implementation period.

Lifesaver for growth & marketing tech stack

Reviewed on 18/05/2018
Barry H.
Head of Growth
Computer Software, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: - Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing

Cons: - Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly

really great, simple analytics platform

Reviewed on 18/07/2017
Christopher C.
Product Manager
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.

Segment.io

Reviewed on 03/12/2016
Onur P.
CRM & BI Manager
Broadcast Media, 1,001-5,000 Employees
Used the Software for: 6-12 months
Reviewer Source 
Source: GetApp
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Segment.io is a customer data hub collecting data from various SaaS tools. You could also integrate Google Analytics and other web analytics tools. It could be also used over Google Tag Manager.

Pros: Easy to get all customer together.
Enables to get to own your data in raw format
Accessible via BI Tools like Tableau

Cons: Problems with mobile enviornment.
Setup takes time.

Dynamic and simple Data integration

Reviewed on 05/12/2018
Verified Reviewer
Quality Assurance Engineer
Financial Services, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Segment is an amazing tool for gathering and data integration among different data sources and consumers. It allows to for easy setting up between multiple platforms with little to no code needed
Good and comprehensive documentation.

Cons: The debug tools could use more features and the initial implementation requires a slight learning curve.

Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.

Reviewed on 19/07/2018
Jonathan S.
Head of Product Design
Computer Networking, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place.

Pros: Segment creates a central hub for all of your analytics calls for any website or app. Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data.

Cons: Segment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time.

Get your data synced to all your other SaaS tools

Reviewed on 23/02/2018
Verified Reviewer
Head of Engineering
Computer Software, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Simple data syncing

Pros: It's an invisible product that you don't interface with often, but it gets your data from one software synced to all the other ones including custom data points. Basically it's the easiest way to sync data from multiple apps and your own product/website.

Cons: None really. Some of their integrations are getting older . If you're in the enterprise, their data integrations basically only consist of BigQuery, PostgreSQL and Redshift which may be different than your existing data stack.

User Analytics ... look no further

Reviewed on 27/11/2018
Verified Reviewer
Director of Artificial Intelligence, Office of the CTO
Computer Software, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: This tool is like none other and is AMAZING...if you are struggling with what analytic tool to use...use this one to implement your events and then skip the data off to any tool with dev involvement. SWEET!!!

Cons: There aren't really any cons here...this product hits the mark in every way!

The ultimate events and analytics connector tool

Reviewed on 19/12/2018
Simon V.
Growth Marketeer
Apparel & Fashion, 13-50 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: A good alternative to googles free tag manager.

Pros: It’s a great hub to connect all your tooling with each other and manage events and other analytics.

Cons: It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

Segment - ETL for customer data collection

Reviewed on 27/04/2019
Verified Reviewer
Co Founder & CTO
Events Services, 13-50 Employees
Used the Software for: Free Trial
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: The number of integrations it provides both for source and destinations

Cons: very expensive for startups specially to use add on products

Segment.io for collect data

Reviewed on 15/12/2017
Fernando H.
Senior Software Engineer
Internet, 13-50 Employees
Used the Software for: 1-5 months
Reviewer Source 
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Centralise analytics data, both sent by client and server sides of my applications, in a unique data store. Our data science analysts can consume and work on that data easily.

Cons: There is not client server library available for Elixir or Erlang, my team need to use a third party library to communicate with Segmento.io analytics API.

Overall, works as advertised. But expensive.

Reviewed on 19/03/2018
Verified Reviewer
Partner
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money

Pros: Easy to set up, saves developer time from installing 30 different libraries and maintaining those libraries.

Cons: It gets really expensive really quickly. You'll be surprised how quickly you hit your event limit often, the tradeoff means it's actually worth having some technical debt.

A good tool but extremely expensive when needs are growing

Reviewed on 29/04/2019
Verified Reviewer
Senior BI Data Engineer
Market Research, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source 
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities!

Pros: It's quite easy to connect your tools together. UI is very intuitive. For a quick solution out of the box, Segment is almost perfect.

Cons: Pricing. It can get extremely expensive and extremely fast. Some basic functionalities seem to be missing (such as "select/deselect all" when choosing what to connect). Support never reached back when I contacted them... It would also be nice to be able to sync all historical data (it seems to be possible but as I mentioned before, support never reached out when I contacted them).

I love the simplicity and functionality of Segment

Reviewed on 01/11/2018
Verified Reviewer
Director of Marketing
Entertainment, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Segment has some of the strongest and most useful lists of integrations for any SaaS product. Hooking all sorts of data sources into one javascript implementation and then to channel it into your selected analytics system is an oversimplified explanation of what makes this product great.

Cons: There are some limitations that aren't on segment's side of things. Make sure you check out each integration as to how it plays with Segment - especially data sources!

All the analytics in one place

Reviewed on 16/02/2018
Filip T.
Software Engineer
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Value for Money

Pros: I love the concept of Segment - write data once, funnel it to multiple places for any type of analytics you might imagine. Works seamlessly. Very stable and reliable platform.

Cons: At first it can be slighlty overwhelming, but once you get a hang of it - you're not going to regret investing your time.

Reviewed on 10/09/2015
Loralee H.
Online Business Advisor
E-Learning, Self Employed
Used the Software for: 1+ year
Reviewer Source 
Source: GetApp
4/5
Overall
Ease of Use
Features & Functionality
Customer Support
Value for Money

A real game changer

Reviewed on 17/12/2015
Milan S.
Backend Developer
Financial Services, 13-50 Employees
Used the Software for: 1-5 months
Reviewer Source 
Source: GetApp
5/5
Overall
5 / 5
Ease of Use
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Introducing Segment in our business is a real game changer. We can easily outsource super complicated aspects of our business to the myriad services Segment connects us to.

Pros: Easy to setup, great customer support, excellent choice of services, simply amazing.

Cons: Renaming events once they're already sent would be an awesome feature, although I'm not quite sure if it can be done at all.

Data loss and bad customer support

Reviewed on 04/04/2016
Or P.
CTO and Co-founder
Internet, 13-50 Employees
Used the Software for: 1-5 months
Reviewer Source 
Source: GetApp
1/5
Overall
3 / 5
Ease of Use
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Pros: Reduce the amount of code that handles analytics and tracking
No real alternative

Cons: Unreliable.
Bad customer support.