--- description: Discover the benefits and disadvantages of Brand24. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brand24 Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/31028/social-media-monitoring/software) > [Brand24](/software/149054/brand24) # Brand24 Canonical: https://www.capterra.co.uk/software/149054/brand24 Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/149054/brand24?page=2) > Brand24 is a social listening tool with real-time access to mentions and insights from social media, news, blogs, and online sources. > > Verdict: Rated **4.7/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brand24? Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 255 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Brand24 - **Location**: Wroc¿aw, Poland - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Individual - 3 keywords, 2k mentions, $79 / month, billed yearly. Best for tracking a small brand. Team - 7 keywords, 5k mentions, $149 / month, billed yearly. Ideal for startups and small businesses. Pro - 12 keywords, 25k mentions, $199 / month, billed yearly. Ideal for growing businesses and small agencies. Enterprise - 25 keywords, 100k mentions, $399 / month, billed yearly. Ideal for enterprise businesses and large agencies. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish - **Available Countries**: Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Bahamas, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cuba and 55 more ## Features - AI Visibility Score - Audience Targeting - Brand Tracking - Campaign Analytics - Campaign Management - Citation Intelligence - Collaboration Tools - Competitive Analysis - Competitive Benchmarking - Competitor Monitoring - Contact Management - Customer Engagement - Customer Experience Management - Customisable Reports - Dashboard - Engagement Tracking - Hashtag Tracking - Influencer Discovery - Influencer Tracking - Keyword Tracking - Media Monitoring - Monitoring - Multi-Channel Data Collection - Multi-Language Tracking - Multi-Platform AI Coverage - Performance Metrics - Press Monitoring - Project Management - Prompt Organization - Real-Time Notifications - Reporting & Statistics - Reporting/Analytics - Reputation Management - Response Management - Response Position Analysis - Review Monitoring - Review Notification - Search/Filter - Sentiment Analysis - Share of Voice (SoV) - Social Media Integration - Social Media Monitoring - Trend Analysis - Visual Analytics ## Integrations (1 total) - Slack ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Social Media Monitoring Software](https://www.capterra.co.uk/directory/31028/social-media-monitoring/software) ## Related Categories - [AI Search Visibility](https://www.capterra.co.uk/directory/34597/ai-search-visibility/software) - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Reputation Management Software](https://www.capterra.co.uk/directory/30750/reputation-management/software) - [Social Media Monitoring Software](https://www.capterra.co.uk/directory/31028/social-media-monitoring/software) - [Influencer Marketing Software](https://www.capterra.co.uk/directory/31337/influencer-marketing/software) ## Alternatives 1. [YouScan](https://www.capterra.co.uk/software/173036/youscan) — 4.9/5 (123 reviews) 2. [Brandwatch](https://www.capterra.co.uk/software/157048/brandwatch) — 4.2/5 (255 reviews) 3. [Hootsuite](https://www.capterra.co.uk/software/121701/hootsuite) — 4.4/5 (3801 reviews) 4. [Agorapulse](https://www.capterra.co.uk/software/123971/agorapulse) — 4.6/5 (713 reviews) 5. [Sprout Social](https://www.capterra.co.uk/software/121447/sprout-social) — 4.4/5 (608 reviews) ## Reviews ### "A Brilliant Platform - Just Too Big for Us (For Now)" — 5.0/5 > **Deborah** | *26 May 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Brand24 is powerful for social listening and media monitoring. The dashboard is intuitive, the alerts are timely, and the insights are detailed. I liked how quickly it pulled in mentions from a wide range of sources. It’s the kind of tool that gives you an edge in reputation management. I bought the subscription for a specific project which has now come to an end. > > **Cons**: In all honestly, it’s too powerful for a small agency like ours. While the tool is brilliant, I think it’s designed for bigger brands or agencies running multiple, large-scale projects. For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them. Also, the pricing reflects its power - very fair, but a bit hefty for smaller outfits. > > My overall experience with Brand24 has been excellent. It’s a polished and professional platform that delivered everything promised and more. The setup was smooth, the customer support was super responsive, and the insights were genuinely valuable. While we won’t be renewing right now because the project we needed it for has wrapped up, I wouldn’t hesitate to recommend Brand24 to larger agencies or companies that need social listening and media monitoring capabilities. If DXDMedia grows into bigger projects, it’s definitely a tool I’d come back to. ----- ### "First time Brand24 user- give it a try\!" — 5.0/5 > **Nicola** | *23 October 2024* | Nonprofit Organization Management | Recommendation rating: 9.0/10 > > **Pros**: It's easy to set up and provides great depth of information. It works with TikTok, Instagram etc > > **Cons**: The price. We only needed it for a specific campaign. If we could have afforded it I would probably have kept it. ----- ### "Growth Hacking Manage" — 5.0/5 > **Bartłomiej** | *10 July 2025* | Computer Hardware | Recommendation rating: 9.0/10 > > **Pros**: I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. > > **Cons**: Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. > > Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. ----- ### "An essential tool for PR and media monitoring" — 5.0/5 > **Bartłomiej** | *28 July 2026* | Legislative Office | Recommendation rating: 10.0/10 > > **Pros**: What we value most is the real-time monitoring and comprehensive media coverage. The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums. The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need. > > **Cons**: We haven't encountered any significant drawbacks. While there is always room for additional advanced analytics, the current feature set fully meets our needs. > > Brand24 has become an essential part of our communications and PR strategy at Donateo Foundation. It enables us to monitor media coverage, track online conversations, and measure the impact of our campaigns in real time. The platform is intuitive, reliable, and provides valuable insights that help us make better communication decisions. The reports are clear, the alerts are timely, and the overall experience has been excellent. ----- ### "Good but can be much better" — 3.0/5 > **Eli** | *7 July 2025* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it > > **Cons**: I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years > > could have been better if we had that call i requested for because the request from my client was very specific ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/149054/brand24?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/149054/brand24) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data