--- description: Discover the benefits and disadvantages of Akero. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Akero Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Akero](/software/147072/akero) # Akero Canonical: https://www.capterra.co.uk/software/147072/akero Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/147072/akero?page=2) > Plug guaranteed student advertising performance straight into over 750+ popular CRMs and platforms and attribute true ROI. > > Verdict: Rated **4.8/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Akero? Marketing, admissions, and student recruitment department across colleges and universities. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 10 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Akero Labs - **Location**: Brooklyn, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$1,500.00 - **Pricing Details**: Please contact Akero Labs directly for pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey and 34 more ## Features - A/B Testing - Activity Dashboard - Alerts/Notifications - Audience Targeting - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Channel Management - Collaboration Tools - Commenting/Notes - Communication Management - Contact Database - Contact Management - Conversion Tracking - Customisable Branding - Customisable Reports - Data Import/Export - Document Management - Drip Campaigns - Dynamic Content - Email Marketing - Event Triggered Actions - Full Text Search - Knowledge Management - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Marketing Automation - Multi-Campaign - Multi-Channel Marketing - Performance Metrics - Pipeline Management - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Retargeting Ads - Sales Pipeline Management - Segmentation - Self Service Portal - Social Marketing - Task Management - Template Management - Third-Party Integrations - Website Visitor Tracking ## Integrations (8 total) - Ellucian - HubSpot CRM - Mailchimp - Marketo Engage - Pipedrive - Salesforce Sales Cloud - Slate - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [Student Engagement Software](https://www.capterra.co.uk/directory/31577/student-engagement-platform/software) - [Advertising Agency Software](https://www.capterra.co.uk/directory/30736/advertising-agency/software) ## Alternatives 1. [monday.com](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Bitrix24](https://www.capterra.co.uk/software/113540/bitrix24) — 4.2/5 (984 reviews) 3. [Creatio CRM](https://www.capterra.co.uk/software/130149/bpm-online-crm) — 4.7/5 (133 reviews) 4. [Agile CRM](https://www.capterra.co.uk/software/135148/agile-crm) — 4.1/5 (524 reviews) 5. [Accelo](https://www.capterra.co.uk/software/135686/accelo) — 4.5/5 (174 reviews) ## Reviews ### "4 years of using Akero" — 5.0/5 > **Peter** | *14 July 2020* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: Overall Akero is very easy to use, I've had to train a good number of staff to use Akero and it's always been a huge success. Akero's UI is well thought out and really easy to figure out for both technical and non-technical users. The constant development of the package is also very commendable. I feel like year to year there are new features that both make Akero more versatile and easier to use at the same time. In terms of specific features, by far my favorites are in the Forms section. Akero is incredibly versatile when it comes to creating and customizing lead capture forms. One of my favorite features is allowing you to choose a 'slim' embed where it comes with just the form fields and necessary JS and it's up to you to style it and really make it look like a native part of the website. Akero is filled with little features like that that just make it great for just about any use case. > > **Cons**: For the most part, Akero is very adaptable and covers all basis of our business needs. One feature that I would love to see is better integration between Akero Labs and the Mailer from Akero. Currently, you can connect the two but the process isn't very intuitive and takes quite a bit of setup. There are also additional improvements I'd love to see, for example, more features in workflow creation, currently, after you set up filters you have two branch splits - if the condition is true and if the condition is false. I would LOVE to see multiple filters that all trigger a different action in the system. I think that would cut down the number of workflows we'd have to create. There are also some very small features missing from Akero that would be really useful for example a "confirm email" field that just checks that whatever is in that box matches what's in the email field. Luckily recently a new Akero roadmap has been launched where I can submit ideas and that in itself has been huge. > > We use Akero daily for a variety of tasks, from displaying lead data 'at a glance' to setting up lead capture forms, we use it for general automation (sending leads emails, adding notes to their profiles, etc), sending out mass emails with mail.akerolabs.com - Overall we use a wide range of features in Akero, and I'd like to think that we use them to the full extent. One of the most recent and biggest projects we've used Akero for is our 2020 Clearing campaign, in that alone we have multiple forms, different automation set up depending on what the lead enters in the capture form. I'm very happy with the feature set available in Akero and I'm very impressed with the number of updates you get as a customer. ----- ### "Review of Akero for BCA" — 5.0/5 > **Megan** | *17 November 2016* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: Ease of use Works very well for our Open Events Easy to download information onto a spreadsheet Time saving software for us > > **Cons**: The only cons about this software would be that when our leads have come through via the Akero landing page, they sometimes are split into two sections 'all leads' and then 'to review' rather than one place. > > Here at BCA we use Akero for all of our Open Event Facebook Campaigns. It has been a huge help to us having all of the pre-registrations in one place and a massive change from our old system where the pre-registrations would be sent directly to our emails from the website which we then would input manually onto a spreadsheet. As well as helping us by having all of the leads in one place, it has saved us a huge amount of time. It is also great to have the landing page embedded onto our website and the forms/ landing page is very user friendly. ----- ### "Review UvA" — 4.0/5 > **Alessa** | *6 August 2020* | Education Management | Recommendation rating: 7.0/10 > > **Pros**: That you can use it as a CRM system as well as a mailing system > > **Cons**: That the mailing part of it is very limited. Or you will have to pay a lot more. Designing mailings is very basic, so we do this in another system and import it in Akero. > > Overall it is a user friendly system. Only on some occasions the automatic mail didn't seem to work for like 15 minutes. Usually that is not a problem, but sometimes we have a mailing with a sign up deadline and when people are late and don't receive the email right away, they cannot sign up. It is difficult to show when this happens, because the system shows the email is sent and it just takes some time to receive it. Once we reported it and customer service checked, it all worked again. ----- ### "Akero has been essential to the large task we have of managing our student helper cohort." — 5.0/5 > **Grace** | *7 June 2017* > > **Pros**: The use of Akero has been a (slightly convoluted) way of managing our Student Helper cohort, of which we use vast numbers to cover our Student Recruitment events spanning four campuses, plus our Outreach work - we needed a CRM system that worked for us, and fast. The team at Akero have been nothing but helpful in supporting the use of the software for a task which it was not built to perform but really has potential for\! The platform is well designed and easy to work with. > > **Cons**: As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do. We hope to work with the Akero team to see how we can adapt together to create a platform that truly works for us. ----- ### "Essential part of our event planning" — 5.0/5 > **Sue** | *22 November 2016* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: Reports > > **Cons**: The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions. > > We primarily use Akero for capturing and developing leads for open events at the college. The tracking capabilities and reports are really useful and great for showing senior management what has worked well within the marketing campaign. At the moment we use a different email marketing platform however we are interested to see that the Akero package is developing further to encompass more functionality in this regard which may enable us to pull all our activity together into the single platform in the future. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/147072/akero?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/147072/akero) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data