ActiveDEMAND Reviews

Good product but lacking good UX

Comments: Active Demand provides great value to our clients, however the interface is not intuitive and hard to use and set up.

Pros:

The reports that you are able to generate to automatically send

Cons:

The interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything

Awesome product!

Comments: I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use, customer service is excellent, and has all of the features that are important to me. Pricing is reasonable considering other companies that offer the same features charge twice as much. I am happy with ActiveDemand and I recommend it.

Pros:

The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Cons:

When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Too many issues to bother with

Comments: Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce.

Pros:

I can't say there is anything I would recommend about it.

Cons:

- extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (!?!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour....

Active Demand applied to Industrial Marketing

Comments: We just signed up for 5 years in a one year subscription model, so I would have to say we are all in.

Pros:

The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up. The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

Cons:

Learning curve is challenging, as it some of the trickier back end functions

ActiveDEMAND allowed me very quickly to deploy my first email campaign delivering measurable results

Comments: The ability to set up and deploy professional-looking campaigns very quickly.

Pros:

The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Cons:

Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Outstanding features

Comments: It's a one-stop shop for all your marketing automation needs. I have not found any other platform that has all of the features that ActiveDemand does at the price they offer. It's a great option for marketers who want the full-range of marketing automation activities that are possible.

Pros:

ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

Cons:

There is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Not extremely user friendly but a powerful tool

Pros:

The main reason why we have chosen to work with ActiveDemand is that​ it can sync with other programs (in our case our sales system). Therefore it can track lots of data and we can sync it two ways.

Cons:

It's not always the most user-friendly software but when you know how to work with it, there's a lot possible.

Good for what we need it for

Comments: I started off with the basic package and found that really good to choose for our monthly newsletter. We decided to upgrade to the Marketing package because we thought this would benefit us. The calendar sync never ended up working and I felt to use the "extras" we had to upgrade again. We were having too many issues. So I went back to the basic package and I am happy with the current features.

Pros:

I really like the subscribe/unsubscribe list. Once an email is in the system the address is updated whether it has unsubscribed or not

Cons:

We had a lot of issues with things not working and due to the time zone difference, everything took twice as long to be solved. We did not have the patience.

Very Happy

Pros:

I've been using Active Demand for since it started and have been happy with the service and products they provide for my company.

Cons:

I wish they would provide an accounting service that would let us bill/invoice and take auto payments.

Using for almost a year - still learning

Comments: Saves me time with the ability to save portions of the email for future use. Excellent list management.

Pros:

Easy to use once you learn it. Good archiving system for saving items for future use. Superior support system. Chat support so helpful. Great that there's no contract period. Excellent value for the money.

Cons:

Not easy to learn - needs better training materials - user manuals or resources. I don't seem to get what I need from the video tutorials. Needs better search capacity in resource area. Might be nice to start with a buddy-system for the first few emails. I like access to Sean but after awhile I feel I've asked too much. Maybe someone further down in the org would be able to answer my basic questions. Did that once and it worked great.

A lot of functionality under 1 roof

Pros:

How many different things it did to reduce the amount of software needed.

Cons:

The learning curve is steep and it is often very hard to figure out how to do some things that seem like they should be fairly simple. Even the staff has a hard time agreeing if or how some things can be done.

Positive surprise

Comments: Overall I am happy with ActiveDemand. I have developed our digital and online marketing a lot with ActiveDemand.

Pros:

Support team is always ready to help and usually they are very fast with it. It has been a positive surprise, that they also listen to users's needs and ideas and actually create alterations and new features based on those ideas.

Cons:

Some of the videos are old and the software does not look the same now, so they are sometimes a bit confusing.

Making the Most of AD

Pros:

The product has excellent features and capability

Cons:

A certain number of the features require inside knowledge to understand

Power full software with functionality

Comments: My overall experience have been positive. We are excited to have one place to house or list. over all i am happy for using this software. this software is easy to use and understand.

Pros:

I got a lot of functionality and ease of use. it is incorporate of all feature. it is the good software for small business. it is really a magically software for use the small business. the best part of this product is the chat of product. I am using this software and very satisfy for it service.

Cons:

this software is not a perfect solution. it is difficult to support chat. this software is professional and user should be know about this software for using.

Powerful prospecting solution

Comments: We evaluated this against Hubspot, Salesforce Pardot and Autocampaign. The combination of ActiveDEMAND and Pipedrive was the only solution that gave us a reasonable entry point that allows our relatively small organisation grow into a solution, as opposed to blowing the entire marketing budget on a framework. Technically, it looks to be on-par with Salesforce, although somewhat limited compared to HubSpot. The support is great, although a small challenge is that they are based in Canada and we in Europe. So there is no overlap in the working hours. They seem flexible enough for early-morning calls. Overall, ActiveDEMAND was the product that allowed us to choose Pipedrive CRM over Salesforce and HubSpot.

Pros:

Tight integration with Pipedrive Good configuratior for email-journeys. Very reasonable entry-point to start with marketing automation and prospect tracking.

Cons:

Comprehensive, to the extent that it can be somewhat difficult to navigate. But I have not used the SW enough yet to make this

Customer for 3 years

Pros:

Active Demand is a great tool and can do a lot, probobly even more than I know.

Cons:

I find it hard to navigate the pages and set up the campaigns. When we had a full-time marketing person it made it eaier because they did it.

Challenging and fun!

Comments: Automated marketing. Saves a lot of time and we are able to keep in contact with our customers better.

Pros:

All of the functionality and the ability to build custom work-flows/campaigns. There are pre-built templates that have been very helpful and the support staff has been amazing.

Cons:

There is a bit of a learning curve and some features are a little difficult to understand. Sometimes there seems to be a bit of a disconnect with the PipeDrive web hook.

Solid but not Great

Comments: Overall I was pleased with our experience with ActiveDemand our company just decided to move in a different direction

Pros:

Easy to understand software and features

Cons:

Lacked the robustness of many of its competitors in the space

Great data capture

Comments: Great Experiece.

Pros:

I liked Active Demand's ease of use and set-up.

Cons:

There was some learning curve in the begining.

Disapointing

Comments: Had a discussion where a lot was promised. In the actual delivery there was actually no real content or working items

Pros:

The promise of the items described online and in discussion

Cons:

The delivery of items promised and shown

stunning software.

Pros:

This software is a flexible marketing platform helped my digital marketing to be managed easily. The brand management, website tracking, web forms and ecommerce integration are just an amazing features that made digital business great.

Cons:

Set up the page is not easy. It takes time to get to use to this program. Navigating in this software can be a hustle a little bit.

AD review

Pros:

I like that it is consistently being updated with new features.

Cons:

I cannot edit my workflows with the current package I am on, and do not need the extra features and benefits of the corporate marketer package as we are a small business.

Great for tracking campaigns

Comments: This product is great for mass mailouts and webinars. Being able to quantify the effectiveness of a campaign is a real plus. The tracking of pages viewed on my website is also excellent. It runs slow and its useability is inefficient and time consuming. Customer service and response time is excellent. I don't think these guys ever sleep.

Great software for contact list management, marketing and email tracking

Comments: We've been using ActiveDemand for over a year and have been very pleased with the results. It was easy to import our existing contacts into the database and build email campaigns targeted to our specific needs. The staff excels at customer service, guiding us through any questions we have and responding to our needs within a very short time period.

Active Demand from an Agency Perspective

Comments: Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive.

Pros:

The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches.

Cons:

My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.