--- description: Discover the benefits and disadvantages of Appcues. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Appcues Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Digital Adoption Platforms](/directory/31638/digital-adoption-platform/software) > [Appcues](/software/139216/appcues) # Appcues Canonical: https://www.capterra.co.uk/software/139216/appcues Page: 1 / 5\ Next: [Next page](https://www.capterra.co.uk/software/139216/appcues?page=2) > Appcues turns real-time user behavior into tailored in-app, email, and push experiences that drive adoption, retention, \& growth. > > Verdict: Rated **4.8/5** by 100 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Appcues? Appcues serves SaaS businesses from startups to the Fortune 500. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 100 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Appcues - **Location**: Boston, US - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$250.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Pricing is based on monthly active users starting at $249/month for 1,000 monthly active users. Contact Appcues for more details - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Israel, Netherlands, Poland, Spain, Sweden, United Kingdom, United States ## Features - Audience Targeting - Content Creation - Contextual Guidance - In-App Training - Launch Management - Self Service Tools - User Onboarding ## Integrations (21 total) - Amplitude - Customer.io - Google Analytics 360 - Heap - HubSpot CRM - Intercom - Interplay Learning - Klaviyo - LogRocket - Mailchimp - Marketo Engage - Mixpanel - STACK - Salesforce Platform - Segment ... and 6 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Digital Adoption Platforms](https://www.capterra.co.uk/directory/31638/digital-adoption-platform/software) ## Alternatives 1. [Product Fruits](https://www.capterra.co.uk/software/1011214/product-fruits) — 4.7/5 (89 reviews) 2. [VisualSP](https://www.capterra.co.uk/software/1014164/visualsp) — 4.9/5 (22 reviews) 3. [Produktly](https://www.capterra.co.uk/software/1045205/produktly) — 4.7/5 (12 reviews) 4. [Rocketlane](https://www.capterra.co.uk/software/1015299/rocketlane) — 4.7/5 (127 reviews) 5. [Bytes Route](https://www.capterra.co.uk/software/1022326/bytes-route) — 4.5/5 (4 reviews) ## Reviews ### "Easy to use and awesome support. Critical for SaaS communication with clients." — 5.0/5 > **Christine** | *17 October 2018* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: I love that things are always improving. The product updates and new features released are always relevant and well thought out. When we first starting using the system the functionality was good, but over the past year they have continued to make things easier. > > **Cons**: Not sure I have an answer for this. Maybe some more robust reporting could be developed, but what is there now is more than adequate. > > We definitely need this for effective communication with our clients. When a new feature is released, this is the easiest way to show functionality and train our users on best practices. It definitely cuts out useless emails and gives people the information they need exactly where they need it. Overall a great UI and great support through Appcues. ----- ### "True Builders\!" — 5.0/5 > **Kenan** | *2 November 2018* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: How they reinvest into R \& D. The product had blossomed over the last year and I'm really impressed how they build new features and improve the old ones. It's really easy to use and takes away the previous barriers between dev and our customer facing teams when it comes to announcing product changes. > > **Cons**: They need some more work on integrations with Intercom. We had to figure out a hack to get proper NPS tags in Intercom. > > Lovely. I'm a fan\! ----- ### "Help Your Customers Adopt Your Platform Quicker\!" — 5.0/5 > **Jared** | *11 December 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Appcues easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce. > > **Cons**: The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that Appcues didn't use their own product for walking a new user through using their flow builder. > > Appcues has been great for efficiently communicating to current customers about new features, updates or issues with our platform being down. We've enjoyed using it so far, but need to take better advantage of all the ways it can be implemented by different departments. We have found that our users' interaction with Appcues has been fairly lower than we'd like, but look to improve the adoption. ----- ### "So glad I convinced the boss to pay for this" — 5.0/5 > **Anthony** | *5 December 2019* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time. > > **Cons**: The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre. > > We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with Appcues. ----- ### "Terrible support, clunky set-up" — 1.0/5 > **Verified Reviewer** | *9 March 2022* | Media Production | Recommendation rating: 0.0/10 > > **Pros**: Do not buy this if you aren't part of the \[SENSITIVE CONTENT\] team, they will say it can all be done without \[SENSITIVE CONTENT\] when being sold to you, but it can often require development of the product to meet what Appcues needs. If you're in the UK DO NOT purchase, support is only in the US so be prepared for late night emails and waiting for complicated email responses. > > **Cons**: The troubleshooting The UI The overcomplicate set-up > > Poor service, not intuitive. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.co.uk/software/139216/appcues?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/139216/appcues) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data