--- description: Discover the benefits and disadvantages of Brandfolder. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandfolder Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/30203/digital-asset-management/software) > [Brandfolder](/software/133103/brandfolder) # Brandfolder Canonical: https://www.capterra.co.uk/software/133103/brandfolder Page: 1 / 19\ Next: [Next page](https://www.capterra.co.uk/software/133103/brandfolder?page=2) > Brandfolder is a digital asset management platform that centralizes the storage, distribution, and analysis of digital assets. > > Verdict: Rated **4.7/5** by 447 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brandfolder? Brandfolder is used by brand managers, CMOs, creatives, creative operations, marketers, agencies, financial services, food \& beverage, franchises, manufacturing, and sports businesses. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 447 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Smartsheet - **Location**: Denver, US - **Founded**: 2012 ## Commercial Context - **Pricing model**: Other - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United States ## Features - API - Access Controls/Permissions - Alerts/Notifications - Analytics - Archiving & Retention - Asset Categorisation - Brand Guidelines - Brand Management - Change Management - Collaboration Tools - Commenting/Notes - Content Library - Content Management - Content Publishing Options - Customisable Branding - Customisable Templates - Digital Asset Management - Document Capture - Document Management - Document Storage - File Conversion - File Sharing - Full Text Search - Metadata Management - Project Management - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Search/Filter - Tagging - Task Progress Tracking - Template Management - Third-Party Integrations - Version Control - Workflow Management ## Integrations (41 total) - Adobe Illustrator - Adobe InDesign - Adobe Photoshop - Adobe Workfront - Box - CI HUB Connector - Canva - Ciloo - Contentful - Contentstack - Dropbox Business - Drupal - Figma - Gmail - Google Analytics 360 ... and 26 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Digital Asset Management Software](https://www.capterra.co.uk/directory/30203/digital-asset-management/software) ## Related Categories - [Digital Asset Management Software](https://www.capterra.co.uk/directory/30203/digital-asset-management/software) - [Brand Management Software](https://www.capterra.co.uk/directory/30531/brand-management/software) - [Digital Rights Management Software](https://www.capterra.co.uk/directory/31240/digital-rights-management/software) - [Content Marketing Software](https://www.capterra.co.uk/directory/30796/content-marketing/software) - [Enterprise Content Management Software](https://www.capterra.co.uk/directory/31079/enterprise-content-management/software) ## Alternatives 1. [Kontainer](https://www.capterra.co.uk/software/143730/kontainer) — 4.6/5 (287 reviews) 2. [Google Workspace](https://www.capterra.co.uk/software/168389/google-workspace) — 4.7/5 (17519 reviews) 3. [OneDrive](https://www.capterra.co.uk/software/161304/onedrive) — 4.5/5 (12661 reviews) 4. [Canto](https://www.capterra.co.uk/software/32191/canto) — 4.5/5 (682 reviews) 5. [Box](https://www.capterra.co.uk/software/148766/box) — 4.4/5 (5627 reviews) ## Reviews ### "Better asset management makes my job easier" — 5.0/5 > **Cole** | *13 April 2026* | Higher Education | Recommendation rating: 10.0/10 > > **Pros**: The organisation and search functionality is really what stands out. It’s so much easier to find assets now, especially since we’ve got a massive library. Tagging is pretty straightforward and the version control works well for us. It keeps everything tidy. > > **Cons**: The pricing model feels a little steep for smaller teams, and sometimes the bulk upload process can be a bit clunky, it takes a bit longer than I'd expect. Getting support on a specific issue also took longer than ideal a few months back. ----- ### "Brandfolder offers an easy to use asset management system" — 5.0/5 > **Garofi** | *31 January 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Brandfolder offers a comprehensive set of features which makes asset management so easy. > > **Cons**: Brandfolder should offer a better management panel experience with an easier user interface. ----- ### "BrandFolder Review" — 4.0/5 > **Midori** | *20 April 2026* | Food & Beverages | Recommendation rating: 7.0/10 > > **Pros**: BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets. > > **Cons**: I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it. > > Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected. ----- ### "Great Team Tool" — 5.0/5 > **Verified Reviewer** | *26 January 2026* | Food Production | Recommendation rating: 10.0/10 > > **Pros**: I like the it is very secure and along with the team we can manage numerous documents and manage the company's assets > > **Cons**: The learning curve was a bit of a challenge but once you get the hang of it is quite a delight to use > > Overall I enjoy using this tool as it holds everyone who interacts with the file accountable for any changes ----- ### "Exploitative and Dishonest Practices – Be Cautious" — 1.0/5 > **Jenna** | *29 May 2025* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices. > > **Cons**: From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like." > > Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. ----- Page: 1 / 19\ Next: [Next page](https://www.capterra.co.uk/software/133103/brandfolder?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/133103/brandfolder) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data