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About Brevo

Grow with Brevo, the leading customer relationship management (CRM) suite & Email Marketing Platform.

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Pros:

Relative ease of use and good integration with other software we use.

Cons:

Initially it was hard to configure the dedicated IP but it was due to our lack of knowledge in IT and misunderstanding with our web host provider.

Brevo ratings

Average score

Ease of Use
4.5
Customer Service
4.5
Features
4.5
Value for Money
4.5

Likelihood to recommend

8.7/ 10

Brevo has an overall rating of 4.6 out of 5 stars based on 2,653 user reviews on Capterra.

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Filter reviews (2,653)

Saumya
Saumya
Marketing Consultant in India
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Brevo offers what others do not free or at very reasonable price.

5.0 4 months ago

Comments: My overall experience has been smooth and very useful. I was able to transform a clients entire cold calling marketing to well organised and segmented email campaigns using only the free version.

Pros:

Comes with huge benefits 1. The free version has everything for contact management, marketing and sales that a small or medium business needs. No other CRM offers this. 2. The paid subscriptions are very cheap and the cheapest of them has tonnes of extra features, but costs very little. 3. Well organised and self explanatory, the tutorials are well-written and chat support is good. 4. Calling rates are pretty low and you get call recording with transcripts, a number, voic mail and other features at a very reasonable price 5. I love the automation page and I could build complex automations very simply using drag and drop tools. 6. I love the email templates and the many ways I can customise the different email fields. 7. You can add tasks, send email, add deals and see all interactions from the contact page. It is easy to add different types of fields to the contact page also.

Cons:

1. I would love inbuilt translation and soell-check

Alternatives Considered: Odoo

Reasons for Switching to Brevo: Pricing and features were the most important factors.

Jett
Content Director in US
Hospitality, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Brevo Has Simplified My Business Communcation!

5.0 2 months ago New

Comments: Very positive for the most part. I had a brief issue with my account being suspended after sending my first campaign. However, once I clarified how my contacts were gathered and explained the nature of my business, everything was understood and I haven't had an issue with suspension since.

Pros:

This platform allows me to send my business correspondace freely without any interferance. It allows me to quickly schedule campaigns and target groups.

Cons:

I think the email designer could be a little more user friendly. I find that it glitches and freezes frequently. I also feel like that designer is rigid and doesn't allow for completely free design abilities.

Alternatives Considered: Mailchimp

Reasons for Choosing Brevo: I was using the free version of MailerLite for a long time but as my contact list grew, I outgrew the free plan. Unfortunately, I was unable to afford the upgraded plan as their pricing is astronomically high. So, I tried Mailjet instead, however they took my money and then shut down my ability to send. I clarified how contacts were gathered (including showing them my 2-step verification system to guarantee active and legitimate contacts) but they refused to reinstate me. They claimed they didn't believe select contacts were legit and insisted I delete over 300 emails because they "didn't like them". When I refused to delete legit contacts (and was able to prove that all 300 people signed up for my emails), they continued to say I was the only way my account would be reinstated. So, I filed a dispute with my bank over the charge and came to Brevo instead. After that fiasco, I heaved a sigh of relief with Brevo’s service.

Switched From: MailerLite and Mailjet

Reasons for Switching to Brevo: Mailchimp is too expensive for a small business.

Brett
MD in UK
Textiles, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

once was good now is poor

3.0 2 months ago New

Comments: poor and frustrating. you constantly ask the same stupid questions when the account is frozen and will not solve the issue

Pros:

nice email templates. and fairly easy to use.

Cons:

you constantly suspend accounts and it take forever to get them unfrozen. we are on the verge of leaving for another mail provided to be honest. as you cant seem to resolve the issues.

Himanshu
Senior Software Developer in India
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Affordable Marketing Solutions For Businesses

4.0 2 months ago New

Comments: My experience is Brevo is very good. I have used it in my last project where we needed sms provider. It worked very well for us.

Pros:

1- Brevo combines email marketing with SMS campaigns, with this we can reach our users through multiple channels from a single platform. 2-It supports multiple languages, which makes it suitable for international business. 3- Affordable Pricing.

Cons:

1-Brevo offers email template, But they are basic compared to some competitors.

Alexander
Owner in UK
Media Production, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great Free Email option

5.0 2 months ago

Comments: I'm quite happy with Brevo, and will continue using it.

Pros:

The editor is easy to use and looks great. I can quickly use templates to put together emails. Pricing is reasonable.

Cons:

It has been difficult to use a custom domain with Brevo, it seemed to have deliverability issues. Also the way lists are organized is a bit odd.

Alternatives Considered: Kit, Moosend and Mailchimp

Reasons for Choosing Brevo: Beehiiv had deliverability issues, readers weren't getting our emails in their main inbox.

Switched From: beehiiv

Reasons for Switching to Brevo: Brevo was less expensive, and easy to get set up

sharon
Coordinator in UK
Civic & Social Organization, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Really happy to recommend

5.0 2 months ago New

Comments: Excellent - totally fabulous. Really helpful company. Everyone was great

Pros:

Fabulous telephone support. Very easy but powerful software at a good price. I have reviewed lots of alternatives Very comprehensive for a small charity

Cons:

not many videos to watch on set up. It would be useful to have a checklist that would take you down a path to help you think through issues and how Brevo solves those questions

Alternatives Considered: Constant Contact

Reasons for Choosing Brevo: Easier and more comprehensive. Better product. Sendfox was also in the mix

Switched From: Constant Contact

Reasons for Switching to Brevo: Superior need I say more!!! CRM was Sooooo important

Antonia
Corporate and Tax Lawyer in Netherlands
Law Practice, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

My most important marketing platform

5.0 2 weeks ago New

Comments: We are a small consulting company, consisting of (tax) lawyers. Marketing is not our specialty. However, thanks to Brevo, we managed to gather 12,000 newsletter readers from which 4,000 read every week.

Pros:

It is very easy to use. Beautiful templates. Reliable- no mistakes over the last 4 years. Although we are lawyers, we manage to use it weekly very effectively. I can't imagine my life without Brevo.

Cons:

- I can't use my unused credits any more - It is not very easy to clean up my contact list and remove some contacts

Justin
Chief Technology Officer, CTO in US
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Better email marketing platform as they charge based on usage, not by number of contacts

5.0 2 months ago New

Comments: Moved here from another platform for a fraction of the cost. They helped get a static IP acquired and helped with our initial campaigns so we would raise our reliability score.

Pros:

Pricing is based on email usage and not number of contacts. We want to GROW our business which means growing our contacts -- with other email marketing platforms, that becomes very expensive quickly.

Cons:

Seems the deliverability rates can be spotty.

Bruno Luiz
DIRECTOR in Brazil
Environmental Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Brevo Review 01/03/2025

5.0 last month New

Comments: Brevo was my first effective CRM and that's why I still use it today

Pros:

Brevo is easy to interact with and I like the style.

Cons:

I think Brevo could be more customizable in plans and prices

Alternatives Considered: HubSpot Marketing Hub, Zoho CRM, Odoo, Mailchimp and HubSpot CRM

Reasons for Switching to Brevo: Brevo was my first effective CRM and that's why I still use it today

Kudakwashe
marketer in UK
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best email marketing tool i have used Brevo

5.0 2 months ago New

Comments: I've had an amazing experience with Brevo! I love the automations, the stats, and the notifications it provides. The double opt-in feature is my favorite, and I use it a lot for easy email subscriptions.

Pros:

I've been using Brevo for a couple of years now and I absolutely love it. What really stands out to me is its simplicity. The user interface is so intuitive that I can easily understand almost every part of the platform. I'm a big fan of Brevo.

Cons:

When it comes to coupons, I don't have much to share right now because I've been concentrating more on what I actually need to use rather than what I already have.

Samantha
Founder and artistic researcher in South Africa
Fine Art, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Solid support and growth potential for independent business owners

4.0 5 months ago

Comments: I'm very happy to stay with Brevo as my emailing platform, despite the minor issues I've experienced. Customer support is quick to respond and always does their best to understand the problem and offer solutions - even if there is not always an easy resolve. I appreciate the fact that the platform is always improving and takes feedback into consideration. There's a good supply of self-help articles and easy channels for submitting a ticket or chatting to Customer Support. The Dashboard can sometimes be a bit confusing and difficult to navigate but on the whole it is user-friendly. Mostly I appreciate the fact that as a non-paying customer (at present, with hopes to grow a subscriber list so that I can afford a paid account) I have not felt marginalised, and feel equally welcome and supported on the platform.

Pros:

Brevo offers a range of options for both free and paying customers to communicate effectively with their clients/subscribers, and manage their contact lists. As an indie business owner, Brevo has made it possible for me to establish a reliable reputation with my subscribers by offering information in clean, fresh designs and with good deliverability rates.

Cons:

I've experienced most challenges on Brevo with the automation system. As far as I know, this is constantly being worked on and upgraded - unfortunately, it has led to some deliverability issues, 'broken' chains in the automation flow, and made it necessary for me to find manual work-arounds.

Alternatives Considered: MailerLite, Mailchimp and AWeber

Reasons for Choosing Brevo: Previous product was too limited in terms of email design/templates, did not offer as much range on the free option (especially in terms of the amount of contacts allowed)

Switched From: WordPress

Reasons for Switching to Brevo: The number of free daily emails allowed (our campaigns/email offers run daily for several weeks) as well as the simplicity of the template design

Rasmus
Marketing manager in Sweden
Building Materials, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Simple, fast and intuitive

5.0 4 months ago

Comments: I really appreciate the simplicity and ease of creating and sending campaigns. The intuitive design makes it incredibly straightforward to get a campaign up and running without any hassle. This smooth process allows me to focus more on crafting the right message rather than spending time on technical setup, which is a huge advantage.

Pros:

I appreciate the simplicity of creating campaigns. The straightforward process allows me to quickly convey the message I need to get across. This efficiency helps save time and ensures that my campaigns are launched without unnecessary complications. Additionally, the reports provided are clear and easy to understand, which makes it simple to analyze performance and adjust strategies accordingly. Overall, the user-friendly approach and transparent reporting empower me to focus more on the core content of my campaigns rather than getting bogged down by technicalities.

Cons:

It's not a unique problem for Brevo, but one thing I dislike is that the statistics for sent campaigns are not entirely accurate. This issue is common among all providers. While the platform itself is user-friendly, the inconsistency in data makes it difficult to fully trust the campaign performance metrics. It’s an industry-wide challenge, but it’s still something that affects the overall reliability of email marketing tools.

Gabe
SEO Consultant in US
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

My digital wingman for smart newsletters and automation.

5.0 4 months ago

Comments: Above all, this tool has made the creation and management of our newsletter campaigns much easier. No time wasted and it is more accurate.

Pros:

Brevo simply delivers. Whether it's about launching a newsletter campaign or managing complex automations. The user interface is so intuitive that even the newest of users can find their way around immediately. When it comes to automation, Brevo really won me over.

Cons:

As much as I appreciate Brevo, there are a few things that need improvement. The learning curve for some of the more advanced features should not be underestimated. It would be great if you were given a little more guidance with more complex tasks.

Yash
Marketing Head in India
Events Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Better services but still a long way to go

3.0 6 months ago

Comments: It is good, as mentioned earlier we are also learning everyday just like Brevo. There's a room of improvement where you guys can actually look thru and get it sorted. But with new features like Whatsapp, Text and email related add-ons are also tremendous for a beginner/advance user to use it

Pros:

the interface is quite easy to understand, all the functions work smoothly! API control is also better than most of the Service providing companies

Cons:

The support team of INDIA specifically Noida Branch is very bad. They are actually least concerned about the customer experience. Also, the help articles of Brevo are not easy to understand. Most of the articles are very difficult to understand in spite of having help video which is irrelevant. Secondly, when you suspend any service to send an email to the customer stating that your services are closed and hence YOU HAVE TO REBUY THE SERVICES - which we usually don't get to see in the email. Third, make the user experience slightly smoother to use. Fourth, GDPR or Brevo Policy is based on EU which is usually different from Asian Countries so make some exceptions in terms of Mail sending.

Levente
Manage Director in UK
Electrical/Electronic Manufacturing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The experience our company has gained over the past two years since using Brevo

5.0 3 months ago

Comments: In overall I am satisfied with Brevo. I have used Mailchimp before, but the interface wasnt that easy to manage.

Pros:

What our company loves about the Brevo application is its user-friendly interface. We can easily manage our email campaigns, as it remembers all previous settings, allowing us to effortlessly access any of our past email structures. Database management is also a crucial aspect of running email campaigns, and Brevo makes this easy to handle. We can simply upload data in CSV files, enabling us to efficiently import a large number of contacts.

Cons:

I am not sure if it is possible to delete a large database on contacts in bulk.

Riëtte
Marketing Manager in South Africa
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Value for money and easy to use

5.0 3 months ago

Comments: Hassle-free and effective. Meets our needs and beyond.

Pros:

It is easy to use, and cost-effective. A large volume of functionalities are opened with both the free and paid version - this allowed us to sufficiently explore the app, before investing.

Cons:

There is nothing I don't like. It would be great if we could do all of our layout work in Canva for design purposes and link it to the mailer templates.

Bryan
E-Commerce Manager in US
Automotive, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Brevo - Everything in one place.

5.0 10 months ago

Comments: It was much, much more affordable for our needs than other similar solutions we looked at. The Conversations Chat module allows us to add chat messaging from Facebook, Instagram, and Email. This allows all our staff to use one interface for all messaging and to spread out the workload to all staff.

Pros:

We use Brevo for our email marketing and contact lists as well as the Conversation module that adds a Chat feature to our company website.

Cons:

Regarding the Conversation module, I really want more high-level controls to monitor and manage our sales team who all use Brevo to digitally interact with our customer base.

Ojo
Copywriter, Mobile and Web developer, Data analyst in Nigeria
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

My First Email Campaign

5.0 5 months ago

Comments: I ran my first “bulk” email campaign with Brevo and had a 10% open rate, no clicks but just the fact that I get real time info on how well my campaign was going and it was positiveish, It put a BIG SMILE on my face.

Pros:

The UI is very intuitive. Usually, before I use any Saas platform, I watch a short YouTube video on how to do use the basic features just to get an idea of the tool. I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a mailing service that allows at least 300 emails per day) - this feature, is the number one reason I’m sticking with Brevo as I cannot afford a paid service YET. The UI is great, so far I’ve only used the email campaign feature and the list importing, segmenting and exporting features but so far it’s an awesome app to use… I just know I’ll be sticking with it for a long while

Cons:

When I tried exporting a contact list I had fine tuned, it didn’t inform me it would be send the link to the exported CSV to my email… I thought maybe there was an error and I kept exporting and exporting until I randomly checked my email and saw my inbox “spammed” with Brevo messages - This was partly my fault for not receiving notifications on the email too(I had to put on notifications for my mail on my iPhone immediately after… apart from this slight error I had with Brevo, no other problems

Hayley
Customer Success Manager in Australia
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Fantastic System

5.0 5 months ago

Comments: It's a really great system and very easy to use. The campaigns are easy to create and lots of styles and formats. The reporting is also very useful.

Pros:

I love the recent edition of saving section templates. This has been a huge help with creating. It's easy to use and lots of options.

Cons:

The web editor can get a bit glitchy with formats, but that's just how they are. It can be a little annoying when adding contacts and having to repeat details when adding multiple people for a new client organisation. A bulk tool for removing blocks on emails (especially hard bounces) would be handy.

Elias
Elias
marketing and finance in US
Verified LinkedIn User
Architecture & Planning, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Sales growth

4.0 4 months ago

Comments: It raised marketing to another, more modern level where it helps increase sales and where each function makes it easy to work on each process and more with excellent results.

Pros:

It is a platform that has helped me to better manage sales with perfect follow-up to each client and more personalized attention. Email marketing has been key to sales growth where each campaign has been successful and well received by all clients. Its ease of use is what I liked most from the beginning because it was easy to learn all its functions correctly.

Cons:

There is nothing wrong with Brevo, it has always been a good ally for me and I like all its features.

Lily
Sales Account Manager in Mexico
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

A Must Have for Email Campaign Beginners

5.0 3 months ago

Comments: I really liked the ability to create personalized campaigns with images and everything needed to make the message clear and engaging for potential clients.

Pros:

I used Brevo for sending bulk emails when I first started my position as a sales account manager, and it was incredibly helpful. The platform allows you to easily import existing client lists, and you get detailed reports on who opened your emails and who unsubscribed. This feature makes it much easier to track the performance of your campaigns and manage your results effectively

Cons:

Honestly, I can’t recall anything I disliked. It was my first time using a tool like this, so everything felt quite new and innovative to me

Dave
MD in Ireland
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A solid email sender you can integrate with your software

5.0 7 months ago

Comments: Very good, it makes our lives easier and very robust/reliable

Pros:

I like the ease of integrating with our software Also the ability to track what happens to emails after they have been sent Ease of adding multiple systems and sending domains Overall the management console is very good

Cons:

Sometimes the help documentation can be difficult to find stuff - so I resort to the Live Chat

Anthony
Anthony
finance and international business in US
Verified LinkedIn User
Food & Beverages, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

facilitates work processes

5.0 7 months ago

Comments: All the necessary CRM tools are gathered to give you better management and order of daily work tasks.

Pros:

At first I started using the free version where I was able to adapt to the platform knowing its functions, then I started the paid plan because I liked its functions and it was what I was looking for to have a job that was easier to manage, I have been able to follow up on sales , to the tasks assigned to each user and have much more successful and easy to implement email campaign management

Cons:

My experience has been satisfied in all aspects, both in operation and in customer service, who are very friendly.

Shane
Finance Broker in Australia
Commercial Real Estate, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

User-Friendly and Effective

5.0 6 months ago

Comments: My overall experience with Brevo has been positive. The platform is user-friendly and offers strong customization options for email campaigns. I’ve found its analytics helpful for tracking performance and optimizing strategies

Pros:

I’ve been impressed with Brevo’s intuitive interface and powerful customization options. The platform makes creating and managing campaigns easy, and its analytics provide clear insights for optimization. Great customer support too. Highly recommended for efficient email marketing.

Cons:

While Brevo offers many great features, I found its reporting tools to be somewhat limited compared to other platforms particularly with regards to analytics.

Neels
Neels
Owner in South Africa
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Value for Money

5.0 10 months ago

Comments: I used Sendinblue in the past for ecommerce transactional emails. After a few years of absence in ecommerce, I needed a new SMTP server setup again and naturally seeked out the same service I used and liked. I then found that they changed brands to Brevo and was very surprised to see that the service offereing is even bigger and better than before.

Pros:

The easy setup and generous free tier for SMTP email sending campaigns is best in class, in my opinion. They also provide all the functionality needed to run successful marketing campaigns as well as transactional emails. In addition to emails, you can also engage with contacts via SMS and chat.

Cons:

This may sound artificial, but I sincerely have not yet found anything about using Brevo for my current needs, that I could do better with outher email tools.