--- description: Discover the benefits and disadvantages of Zapier. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Zapier Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Data Integration Tools](/directory/8/integration/software) > [Zapier](/software/130182/zapier) # Zapier Canonical: https://www.capterra.co.uk/software/130182/zapier Page: 1 / 124\ Next: [Next page](https://www.capterra.co.uk/software/130182/zapier?page=2) > Cloud-based workflow automation tool that connects 9,000+ apps using no-code triggers, actions, and built-in AI steps. > > Verdict: Rated **4.7/5** by 3073 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Zapier? Individuals, small businesses, and large enterprises across all industries, including marketing, sales, HR, finance, IT, and customer support teams. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3073 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Zapier - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$29.99 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - API - Access Controls/Permissions - Business Process Automation - Collaboration Tools - Compliance Management - Dashboard - Data Import/Export - Data Integration - Data Management - Data Security - Database Support - Deployment Management - Drag & Drop - Email Management - For No-Code Development - Integration Management - Integrations Management - Monitoring - Multiple Data Sources - No-Code - Pre-built Connectors - Process Modeling & Designing - Task Management - Templates - Third-Party Integrations - Visual Modeling - Workflow Configuration - Workflow Management ## Integrations (317 total) - 8am MyCase - ABC Gymsales - ABC Trainerize - AWeber - AccuLynx - Actionstep - ActiveCampaign - Acuity Scheduling - AgencyZoom - Agent Legend - Ahrefs - Airtable - Amazon Simple Email Service (Amazon SES) - Anchor - Anthropic SDK ... and 302 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software) ## Related Categories - [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software) - [No Code Platform Software](https://www.capterra.co.uk/directory/32095/no-code-platform/software) - [iPaaS Software](https://www.capterra.co.uk/directory/32296/ipaas/software) - [Workflow Management Software](https://www.capterra.co.uk/directory/30091/workflow-management/software) - [Business Process Management Software](https://www.capterra.co.uk/directory/30010/business-process-management/software) ## Alternatives 1. [monday.com AI Work Platform](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (6108 reviews) 2. [viaSocket](https://www.capterra.co.uk/software/1066020/viasocket) — 4.8/5 (648 reviews) 3. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15478 reviews) 4. [Asana](https://www.capterra.co.uk/software/120550/asana-pm) — 4.5/5 (13675 reviews) 5. [Trello](https://www.capterra.co.uk/software/1010321/trello) — 4.5/5 (23612 reviews) ## Reviews ### "Essential tool for any marketing team" — 5.0/5 > **Tom** | *26 May 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Ability to connect applications where a native integration does not exist. Easy to use and setup for non-technical staff > > **Cons**: Sometimes the integrations don't work exactly as intended - this may be more of an issue with the applications themselves and how they are setup vs. Zapier itself. > > Excellent tool that is crucial for my team to reduce manual work where applications don't have a native integration. ----- ### "The default automation layer for any growth stack" — 4.0/5 > **Tony** | *9 May 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably. > > **Cons**: Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale. > > Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow. ----- ### "In-depth automations at the tip of your finger" — 5.0/5 > **Victor** | *22 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing\! > > **Cons**: Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap. > > Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform. ----- ### "Has helped us save hours a week easily" — 5.0/5 > **Nicholas** | *22 September 2025* | Machinery | Recommendation rating: 10.0/10 > > **Pros**: Zapier’s ease of use and flexibility stood out the most for us. Setting up Zaps is really easy, I’ve got a few of the team trained up now, even for complex workflows. It has delivered real value for money by automating repetitive scheduling and admin processes, we used to spend a good few hours a week on calculating time on jobs but Zapier has fixed this completely. In a previous job I built a lot of Zaps for customers, having the ability to copy workflows I've developed into their account was a massive win. > > **Cons**: While the platform is powerful, pricing can become expensive as usage grows, granted when we’ve messed up and built costly Zaps they have been super accommodating and useful to fix them. Some integrations occasionally have limitations compared to native tools, which can require creative workarounds. I will say data management can be tricky until you get your head around tables. That has helped massively but there's a learning curve when you're used to just using spreadsheets. > > Overall, Zapier has been amazing for both our business and our customers. We’ve built tailored Zaps that handle everything from internal scheduling tasks to automating client-facing workflows in sales. It has improved efficiency across pretty much every team now, enabling us to scale processes without increasing overhead. Even with minor challenges, the time saved and improvements to productivity far outweigh any drawbacks. ----- ### "Connecting Apps through basic online automations" — 4.0/5 > **Saleem** | *17 November 2025* | Nonprofit Organization Management | Recommendation rating: 6.0/10 > > **Pros**: Creating a basic Zap in Zapier is quite easy and does not require knowledge on coding for non-technical users. > > **Cons**: Connections are limited with the free plan, so pricing is the issue when you want to do a complex connections like multi step zaps. But as we use another online automation platform we don't really require a paid plan. > > Zapier is an online automation platform which we use to connect Wufoo forms with TrackVia. It is great for automating data from one platform to another, so we no longer are required to do manual entries of data from Wufoo to TrackVia. ----- Page: 1 / 124\ Next: [Next page](https://www.capterra.co.uk/software/130182/zapier?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/130182/zapier) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data