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About Encodify

Industry-leading Marketing Work Management (MWM) solutions that help stakeholders in the marketing value chain collaborate efficiently.

Learn more about Encodify

Pros:

Integrated PIM, DAM & Proofing makes it easy to use, even without integrations to third party solutions - and makes automation of metadata possible, out-of-the-box.

Cons:

No quick start sign-up process so you cant try before you buy.

Encodify ratings

Average score

Ease of Use
4.6
Customer Service
4.8
Features
4.6
Value for Money
4.6

Likelihood to recommend

9/10

Encodify has an overall rating of 4.6 out of 5 stars based on 14 user reviews on Capterra.

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Filter reviews (14)

Krista Rebeka
Krista Rebeka
Technical Account Manager in UK
Verified LinkedIn User
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Backbone of production work tracking

5.0 last year

Pros:

- Easy to navigate- Continuous new beneficial feature releases- Really responsive support team- Flexible to configure based on requirements

Cons:

- Missing collaborative capabilities, building out project plans or briefs collaboratively- Dashboard functionality is limited- Lack of out of the box integration options- Lack of approval file upload automation

Mathias
Managing Director in Germany
Retail, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Retail Promotion Management made easy

5.0 last year

Comments: Much smoother and more effective promotion process, better overview of what we are creating, before using creative agencies = money saved, and better quality throughout the process. Less correction rounds. Much easier to use, than our old solution.

Pros:

The workflow management is the core of the platform, everything is made fast and easy to use. Integrated PIM, DAM & Proofing makes it easy to use, even without integrations to third party solutions - and makes automation of metadata possible, out-of-the-box.

Cons:

Not all parts of the platform is fully facelifted, and some areas looks a bit "old" - but it still does the job.

Falguni
Product and Implementation Manager in UK
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

We Are Amnet Review

3.0 2 years ago

Comments: Working with Encodify (the team) has been great but the resource has always been an issue. Certain processes are missing which makes development/delivery difficult to deliver. i.e. Sprints, planning, and the actual delivery of tickets. Updates and upgrades to the system are not done on time. We are not taken through the new changes in Encodify but are left with release notes (most times) it's irrelevant depending on the product/industry we work on. More resources and processes in place can make a world of a difference.

Pros:

Impactful Features: Hours App, Dashboards, Proofing Tool, DAMCertain parts of the product are easy to use and others parts are more than complicated to use such as reporting.Encodify needs quite a bit of configuration changes to adhere to our business process but it's not been impossible (the majority of the time).

Cons:

Reporting can be improved for easy reporting, there are certain limitations with Dashboards such as downloading.The finance process is complicated. Mainly invoices are very difficult and long-winded to fix if it requires changes or are incorrectly created.Loading speeds are slow especially for Dashboards and Module views if financial data is involved.

Ben
EVP Operations in UK
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Encodify Product Review

5.0 last year

Comments: Encodify have been a critical partner for more than 10 years. They have listened to our needs for new features and the product is easy to use.

Pros:

Highly configurableCan be quickly implemented if there is a clear brief on requirementsCan replace spreadsheet data and process in a very short timeframe

Cons:

No quick start sign-up process so you cant try before you buy.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The most flexible platform out there for Creative Production Agencies

4.0 last year

Pros:

The breadth and maturity across core capabilities for marketing production agencies and creative production teams. Paired with the ability to customize this to your individual business needs and use cases.

Cons:

Configuration Management i.e. the ability to promote complex configuration changes from pre-production environments to production/live.

Søren
Campaign Manager in Denmark
Building Materials, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Improving our Campaign Management with Encodify

4.0 2 years ago

Comments: My general experience with Encodify is that we have improved our Campaign Management significantly. We are now closer to market before choosing the products for the campaign.We have a much smoother proces and the possiblities that Encodify gives us makes us more agile both internally and in regards to the other stakeholders that are influenced by our campaigns.

Pros:

Encodify has helped us get at much smoother Campaign process. Things to highlight are: The multiple number of Dashboards that can be made - specific to user needs, may it be individual or group level. The Dashboards are visual and key element to a quick overview of tasks. Management of product photos - the element gives a great overview and it's easy to administrate; creating new photos, editing existing photos and deleting photos that are invalid.Campaign management. It's easy and intuitive to create new and edit existing campaigns. We got a custom made solution that fit our needs both in relation to deadlines and proof reading.

Cons:

The "Auto tag" function on photos, does not help us in any way since it's only tagging with English words - and the result does not narrow down the field of hits as hoped for. Furthermore we have struggled with some of the integrations , but we can't in any way only blaim Encodify on this matter.

Soren
Senior Digital Consultant in Denmark
Public Relations & Communications, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The Perfect Solution

5.0 last year

Comments: We work in the Encodify platform every day, it saves us and the clients critically time to marked and we all gane value working in the Encodify platform, in a structured and secure way with less Proof rounds and less errors.

Pros:

The option to configure the platform to both the Agency and the Clients needs in a Agile and intuitive way

Cons:

You need to limit the options, because the system has so many options and possibilities that all are great

Miguel
Project Manager in Spain
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Encode helps systematize the company

5.0 last year

Comments: Has helped to bring together all the departments involved in the management of marketing campaigns

Pros:

Encode helps to systematize the company by defining flows that standardize work

Cons:

The ability of users to self-manage with their usability preferences

Iñigo
Brand Manager Packaging Private label in Spain
Retail, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Tool evaluation after two years

5.0 last year

Pros:

Considering that the initial base was made for the registration of advertising campaigns, the data registration system has been adapted to the measurement of packaging projects

Cons:

The tool presents multiple steps for each data record but due to the complex operation of our own work system. This makes learning difficult for new colleagues who start using it

Francisco
Chief Quality Officer in Spain
Food & Beverages, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Use of Encode

5.0 last year

Pros:

Funcionality, integration with SAP, notifications by e-mail, etc, etc...

Cons:

There is notihing to report. All the develop is good for us.

Adam
Head of Technology in UK
Graphic Design, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Fully customisable project management solution

4.0 last year

Comments: We run all of our campaigns and projects through Encodify and it is integral to our day to day running.The team at Encodify are always available to advise and assist.I believe it is market leading for project management within my industry.

Pros:

Encodify is a fully customisable solution build around individual modules allowing complete control for your business.The built in automation rules provide simple ways to progress projects through each stage of the business and APIs and connectors allow the system to integrate with other solutions simply.

Cons:

There are no staged approvals within the approval module.

Jan
IT Projektleder in Denmark
Retail, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

jem&fix

5.0 2 years ago

Comments: Professionals and work seriously with the product

Pros:

IT is a professional product which is user-friendly and which is very flexible and easy to integrate with other systems

Cons:

The most important thing for us is that the product is continuously developed and that the development time is short

Richard
Head of Studio & Technology in UK
Media Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Customised Project Management Tool

4.0 last year

Comments: Simple to use with added automation for time saving efficiencies across Project Management and Financial Management

Pros:

Easily customised solution which means it can grow and develop with your business

Cons:

Needs some reporting functionality to be improved

Pilar
MEDIOS RADIO in Spain
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Mrm

5.0 last year

Comments: Es rápido e intuitivo.

Pros:

El poder tener controladas todas las campañqs

Cons:

Falla alguna cosa, pero en general no hay queja